The corporate culture of Hongqi Chain

Service purpose: Serve the public and make things convenient for the people

Business purpose: Do business with integrity, facilitate the people and benefit the people

Business philosophy: Convenient, affordable and safe

Market Positioning: Hongqi Chain - Your Good Neighbor

Hongqi Spirit: Enthusiasm, Sincerity, Unity, and Dedication

Management Model: Unified Image, Unified Procurement, Unified Price, Unified Service , unified assessment, unified distribution

Code of conduct for management cadres: loyal to duty, honest, honest, upright, and mindful of the overall situation

Business format: a commercial chain integrating chain operation, logistics distribution, and e-commerce Looking back on the history of Hongqi Chain, Cao Shiru, secretary of the party committee, chairman and general manager of the company, was full of emotions: The healthy development of Hongqi Chain is thanks to the correct leadership of the Party Central Committee and benefits from the greatness of Deng Xiaoping Theory and the important thought of "Three Represents" The banner and in-depth implementation of the Scientific Outlook on Development, in accordance with the strategic goal of "accelerating development, scientific development, good and fast development", combine the concept of "people-oriented" with the action of "building a harmonious society" to achieve the harmonious development of enterprises and employees .

Hongqi Chain attaches great importance to party building work, gives full play to the core leadership role of the party committee and the vanguard and exemplary role of party members, and gives full play to the leading role of the Communist Youth League, trade unions, and women's federations in the ideological and political work of the company, thereby ensuring The correct development direction of the enterprise; and to govern the store by law, govern the store by morality, pay close attention to legal education; develop harmoniously, stably and orderly inside and outside the enterprise.

Hongqi Chain adheres to the concept of "people-oriented" and combines the government's implementation of the re-employment project. It is the first company to formulate the principle of priority recruitment for laid-off workers and unemployed people, sharing the worries of the party and the government and solving the problems of the people. In the ten years since its establishment, the company has rapidly developed into a large enterprise with tens of thousands of employees, and all employees have participated in social insurance. More than 80% of the company's management have college education, and thousands of laid-off or unemployed people have found jobs suitable for their development in Hongqi Chain. The company is eclectic in terms of employment standards, and provides a suitable stage for each person to perform according to their characteristics and abilities, so as to truly "make the best use of their talents and make use of them according to their talents", and organically combine people with different levels and characteristics. Optimize talent allocation and turn human resources into human capital.