What do the little red books kol and koc mean?

KOL, key opinion leader, KOC, key opinion consumer.

KOl evolved from KOC. Compared with the two words, "L" focuses on the big V, while "C" refers to different customers, but "O" has the same meaning in marketing. The full name of KOL is KeyOpinion Leader, that is, a red man who has rich knowledge and opinions in a vertical field, can export professional dry goods and has a large number of followers, that is, fans.

The full name of KOC is Key Opinion Customer, which refers to consumers who have bought goods. They will express their views and opinions through social media platforms. Relatively speaking, KOC will have fewer fans than KOL.

The most direct and obvious difference between KOL and KOC is the number of fans, but there are so many overseas KOL fans, so in fact, some KOCs will also be called KOL overseas. Interaction rate

Because KOL has a large number of fans, its interaction is more one-way, and it is difficult for KOL to have the energy to maintain a good relationship with every fan. KOC, or KOL with a small number of fans, the fan interaction rate will be much higher. They will pay more attention to the opinions put forward by fans and actively respond to their feedback, hoping to accumulate more fans.