How to write Taobao Double 11 pre-sale copy?

First of all, we need to grasp the characteristics of the Double Eleven festival: it is mainly promotional activities, involving a variety of preferential means, including price reductions, discounts, full discounts, free shipping, lottery, coupons, buy one Get one free, limited time sale, advance pre-sale, etc.; in the process of writing copy, you can choose one of them as the theme to highlight the highlights of the promotion.

2. Secondly, be good at exploring and refining the appeal points of the product or brand, including functions, appearance, craftsmanship, usage, etc., and choose the appropriate angle to combine with the promotional theme, so that the copywriting has both The meaning of Eleven can also reflect the core product points.

3. When creating copywriting, don’t forget to consider consumers, because they are the receivers and interpreters of copywriting, and they are also the ones who ultimately produce purchasing behavior. Gain insight into consumer psychology (conformity, curiosity, seeking differences, truth-seeking, belonging, fear, vanity, showing off, etc.) and purchasing motivations, and carefully consider the words you use to convey meaning; cater to current fashion trends and use expressions that consumers like to hear, such as chicken soup style, poisonous chicken soup style, mourning culture, negative energy. In this way, the created copy can be closer to consumers, thereby triggering inner cries. If you want to know more copywriting skills, you can send us a private message!