During the flood in Henan, many enterprises donated money. Why do Red Star Hongxing Erke and Michelle Ice City donate money?

Commercial conditions, domestic product support.

1. Operating conditions: Hongxing Hongxing Erke and Mixue Ice City were neither leading enterprises in the industry nor profitable enterprises at that time. When Red Star Hongxing Erke announced a donation of 50 million yuan in 20021,its operating conditions were not ideal, and it was dubbed "closed down" by netizens. And Mi Xue Bing Cheng has a wide network of stores in China, but as a local brand, the donation amount is relatively large.

2. Domestic product support: Red Star Hongxing Erke and Mixue Ice City, as local brands in China, have inspired consumers' patriotic feelings, so they choose to buy and support brand products, forming a "domestic product tide".