How do door and window companies do a good job in environmental marketing?

Environmental marketing is used in corporate investment promotion. Investment promotion is one of the key links in the business process of door and window enterprises, and it is the only way for enterprises to bring their products to the market. One of the important means is to place investment advertisements. Including TV advertisements, professional industry magazine advertisements, highway anti-aircraft gun advertisements, airport advertisements, etc. These are all environmental marketing methods. Through the media environment, dealers can feel the strength and brand power of the company and attract them to join the company. In addition, the door and window company sales staff make appointments with dealers. The venue for the meeting can be the company's store, office, or factory. They can also use company photos to show the dealers the company's scale, equipment, office conditions, and corporate culture theory. In short, dealers must be impressed, fully experience the company's environmental culture, and identify with the company's environmental culture before joining the company. Therefore, door and window companies should pay attention to creating a good corporate environment. Sales environment, creating experiential terminals Environmental marketing in store sales. The store is the final window to consumers. The overall design style of the door and window store, the display of store merchandise, the store brand promotion culture, the clothing of the shopping guides in the specialty store, and the service attitude are all the store environment and become factors for consumers to purchase products. The door of a door and window store is like a person's face, it should be simple, elegant and holistic. Colors can't be too complicated or frivolous. It should show maturity and stability; the logo on the door should not be too complicated, as it will be difficult to remember if it is complicated; the color of the door and the color of the logo should be in strong contrast to attract people's attention. I saw the LOGO at a glance. It is best to have a large pattern for the color arrangement of store doors and windows. Generally, there are three types: vertical screen, horizontal screen, and diagonal screen. Color matching is a combination of shades and contrasts. Store promotional materials should be as uniform in tone as possible and consistent with the store style. The shopping guides are neatly dressed and the color of their clothing matches the store image. All the work is to create an excellent brand environment. Consumers will be attracted when they see the store. They can deeply feel the corporate culture in the store and the enthusiastic service of the shopping guides. In such an environment, how can consumers not be tempted to buy? Where are the doors and windows? Communicate the environment and appeal to the core value of the brand. Environmental marketing is facing consumers. Door and window companies analyze and determine target groups based on their own brand positioning, and then place advertisements on media that attract high attention from the target group. The slogan and main image should represent the voice of the target group and touch their hearts. In addition to placing media advertisements, door and window companies should place outdoor advertisements in important areas of building materials shopping malls, place floor mat advertisements in shopping malls, or hang aisle banner advertisements. The advertising layout fully takes into account consumers' visiting routes. Only by continuing to touch consumers , can attract consumers to go to specialty stores to purchase products, and ultimately buy doors and windows. In short, environmental marketing is to create a good environment to make the brand look successful, build brand potential, and make second- and third-tier door and window brands look like first-tier brands; make first-tier brands look like leading brands, and everyone will look like a success. A good corporate brand can be invincible in the market.