Creative plan for bank Mother’s Day marketing activities

In order to ensure that things or work are carried out smoothly, we need to formulate a plan in advance. The plan is a written plan arranged in terms of purpose, requirements, methods, methods, progress, etc. So what does an excellent plan look like? The following is a creative plan for bank Mother’s Day marketing activities that I have collected and compiled. I hope it can help everyone. Creative plan for bank Mother’s Day marketing activities 1

1. Activity background

In order to better convey the emotional culture and enhance consumers’ impression and memory of “jewelry”, we use the brand to drive Sales, now formulating this activity plan. Mainly with the help of the "Mother's Day" event, the concept of "Mother's Day" is spread in the name of "jewelry", reminding target consumers of their attention to "Mother's Day", triggering their celebrations of "Mother's Day", and making "Mother's Day" more popular. "Go deep into the emotional depths of target consumers, thereby achieving the marketing goal of increasing brand awareness and increasing the rate of named purchases.

2. Purpose

1. Send a sincere blessing to all the mothers in the world.

2. Drive product sales in the store.

3. Carrying the brand mission of "all kinds of feelings, expressed by me".

4. Convey the traditional concept of marriage and establish the market position of the first jewelry brand in the jewelry wedding market.

3. Theme

Thanks to mother, jewelry conveys love!

4. Target market

Cater to the psychology of the target consumer group and satisfy the emotional needs.

The target group is people between the ages of xx and xx who hold middle and senior positions in government agencies and enterprises. Due to busy work, they generally have less time to spend with their families, especially with their parents. Therefore, there is usually a desire to "repay the kindness of upbringing", which can trigger their potential emotional needs.

5. Activity time

From x month x day to x month x day.

6. Activity content

1. Customers who visit the jewelry store during the activity can receive a carnation.

2. If you spend more than x yuan in the jewelry store (price after discount), x wedding photo studio will take a set of wedding photos for your parents for free (implementation method: you can cooperate with a local wedding photo studio and design separately A simple wedding photo series, with the name of the series "Dedicated to Mother's Love")

3. Mothers who have been married for more than x anniversary can receive exquisite gifts from the jewelry store with relevant documents. share. (Quota is limited, while supplies last), and you can enjoy x discounts.

7. Publicity methods

1. Hang "Mother's Day" content banners on the main streets of the city

From x month to x day, there will be a large flow of people in the city Banners are hung at a high density on the streets, in the name of "jewelry", using sensational language to remind everyone to pay attention to "Mother's Day", creating a strong festive atmosphere.

2. Send "Mother's Day" family text messages; text messages send activity content.

From x month to x day, in the name of "jewelry", we will send wonderful "Mother's Day" text messages to new and old customers of "jewelry" to remind consumers that x month x is "Mother's Day". Impress consumers with emotional communication. On x day and x day of x month, the activity content will be sent via SMS to inform target consumers of the activity content of "jewelry" from x month to x day, as well as the main location where the activity will be carried out. Creative plan for bank Mother's Day marketing activities 2

1. Purpose and significance of the activity:

In order to welcome the arrival of Mother's Day, we would like to offer our blessings to mothers and at the same time give back love. Customers of our bank's products will increase the marketing volume of our products and improve the branch's ranking among branches.

2. Activity theme:

To convey the deep love of "Inch of Grass" to "Three Chunhui".

3. Sponsor:

x x Bank Jinan Branch Sales Department.

4. Activity time:

From x month x day to x month x day.

5. Target audience:

All customers of xx Bank.

6. Activity Form and Content

In order to welcome the upcoming Mother’s Day, Minsheng Bank specially launched the “Minsheng Bank Mother’s Day Series” from May 6th to May 9th. ". A series of special Mother's Day activities, including flower halls, WeChat walls, and WeChat greeting cards, will convey the deep love of "Inch of Grass" to "Three Chunhui". Participants can choose any method and use their actions to bless mothers and make them feel the warmth of spring. Online activities: As fans of the WeChat public account of "Minsheng Bank Jinan Branch Sales Department", users can send blessings to their mother (can be text or photos) and participate in WeChat wall activities. On the large LED screen outside the business department building of Minsheng Bank Jinan Branch in Jinlong Building, mothers of fans will see the blessings displayed throughout the city, making this blessing "witnessed by the whole people." In the three greeting card templates designed with the theme of "Mother's love is eternal and people's livelihood is inherited", "Mom, I love you"; "Mother's Day, I am by your side"; "The person who loves me most in the world", you can also enjoy editing Text customization permissions,

After customization is completed, it can be shared with WeChat friends and circles of friends for dissemination, so that mothers can feel the blessing of "private customization".

Offline activities mainly include: hall decoration, giving away carnations, giving away Blue Moon laundry detergent, and giving away kitchen tableware.

Hall layout: In order to surround the hall with deep love for the great mother, carnations can be placed at the entrance of the hall to give customers the first visual impact when entering the hall. In addition, put mini potted plants in the public area, financial management area, and cash area.

Gifts: All customers who purchase gold products can receive gold roses and a bouquet of carnations as gifts, and have the opportunity to participate in the makeup event held by our bank on Thursday for free. First come, first served, places are limited. For young female customers, the Thursday makeup activity is highly recommended. For middle-aged and older female customers, the gift of Blue Moon laundry detergent or kitchen utensils is highly recommended. As a fan of the WeChat official account of "Minsheng Bank Jinan Branch Sales Department", three greeting card templates designed with the theme of "Mother's Love Eternal People's Livelihood Inheritance" are "Mom, I love you"; "Mother's Day, I am by your side"; "World Among the "people who love me most" on the Internet, you can also enjoy the customization permission to edit text. After customization is completed, you can share it with WeChat friends and Moments for dissemination, so that mothers can feel the blessing of "private customization".

7. Expected results and prospects

Since Mother’s Day is only a few days away, the event plan was formulated based on the actual situation after comprehensive consideration of various circumstances. . The gifts given to customers are arranged based on the existing gifts of our bank, and this Mother's Day event happens to be before the makeup event. The two events can be a perfect crossover and can also add marketing gimmicks. We hope that this activity will not only be used for Mother’s Day event marketing, but can also be applied to other various activities and the marketing of various products, and can also increase our marketing atmosphere.