What are Taobao’s annual activities?

Taobao activities: 38 Queen’s Day, 618 Mid-year Sale, Double Eleven, Double Twelve, New Year Festival and other activities.

1. 38th Queen’s Day

Tmall’s 38th Queen’s Day event categories include clothing and bags, beauty care, maternal and infant products, fresh food, Mao Super & International, and mobile phones Digital, home appliances, etc. Queen's Day on Taobao usually lasts for about a week, which is seven days.

Therefore, Queen's Day usually starts on March 3rd every year and lasts until March 9th. During this period, female users on the Taobao platform can purchase their favorite products at very high discounts.

2. 618 Mid-year Sale

Taobao 618 in 2020 will start from May 25th and end on June 20th. Activities include 618 Ideal Life Train, Tmall pre-sale, Taobao pre-sale, cross-store discounts and super red envelopes.

In addition, on June 16 this year, the Tmall 618 Super Party will be held on Jiangsu Satellite TV. In addition to many song and dance programs, there will also be live broadcast discounts such as welfare distribution and party interaction.

3. Double Eleven

Double Eleven Shopping Carnival refers to the online promotion day on November 11 every year. It originated from Taobao Mall (Tmall) in November 2009. An online promotion held on the 11th.

At that time, the number of merchants participating and the promotion intensity were limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold large-scale promotions.

4. Double Twelve

The Double Twelve Shopping Carnival refers to the shopping promotion event held on December 12 every year, which gathers all categories of products on Taobao, including women's clothing, men's clothing, Maternal and infant, household, digital home appliances, cosmetics and other major categories. In addition, during the event, Taobao will give away tens of millions of cash red envelopes as a year-end gift to consumers.

5. New Year’s Goods Festival

The Taobao New Year’s Goods Festival is a consumer platform created by Alibaba’s Taobao and Rural Taobao for consumers. It was officially launched in mid-January 2016. During the New Year Goods Festival, consumers can not only buy a variety of unique New Year goods on Taobao, but also find the most traditional folk culture and Spring Festival special services.

During the New Year Festival, Taobao will cooperate in depth with nearly ten cities and hundreds of counties to comprehensively present local characteristics on the platform, striving to allow consumers across the country to fully experience their own Chinese New Year flavor. .