Some people say that banks are sunset industries. Do you agree with this statement?

first of all, it is certain that banks will not be a sunset industry.

In recent years, with the rise of mobile payment such as Alipay and WeChat, people use banking services less and less frequently. In the past, people had to queue up to withdraw money from the bank, but now many people don't go to the bank once a year. Under the impact of mobile payment, the banking industry has suffered a huge impact. Many small banks have experienced a significant decline in performance, and even many banks have laid off employees.

In the past, banks could make money lying down, but now they have to struggle to make money. This change is very obvious. Seeing this change in banks, many people think that banking has become a sunset industry, but is this really the case?

anyone who has studied sales knows that the development of an enterprise generally goes through several stages, namely, the initial stage, the development stage, the mature stage and the recession stage. Among them, the most obvious feature of the recession stage is that the enterprise can't develop, barely maintain its production and operation, or face internal and external troubles, operating difficulties, serious employee turnover, and the enterprise's people are turbulent and on the verge of bankruptcy.

if an enterprise runs well, it suddenly enters the recession stage, sometimes it may not be because of its own reasons, but because the industry has encountered bottlenecks, that is to say, the industry has entered the recession stage and become a sunset industry.

then what is the sunset industry? By definition, it refers to an industry in which the total sales volume of products drops absolutely within the duration, or the growth slows down regularly. Its basic feature is that the demand growth slows down or stagnates, and the industrial yield is lower than the average of various industries, showing a downward trend.

that is to say, once the demand of the industry stagnates or even declines, the industry will become a sunset industry. So is the performance of banks really stagnant or declining at present? Actually, it's not.

because the banking industry has always been an important sector of social and economic development, social and economic development can not be separated from the support of the financial industry. Because the banking industry is not only as simple as withdrawing money and saving money for everyone, there are many businesses that can be handled in the banking industry, but they are not accessible to everyone at ordinary times, and the banking industry is also one of the important means to regulate the economy in China.

Therefore, no matter what changes will take place in the social economy in the future, it is impossible for the banking industry to go bankrupt. On the contrary, with the continuous development of China's social economy and the continuous improvement of people's living standards, the proportion of the tertiary industry in China's gdp will continue to increase, and the demand for financial services will further increase. This can be seen from the development of the banking industry in recent years.

in recent years, even under the impact of internet finance and mobile payment, the performance of some large banks has been soaring, profits have been hitting new highs, and the per capita salary has been rising. For example, the following figure shows the per capita salary of some listed banks. Three banks have a per capita salary of more than 5,, even the Postal Savings Bank with the lowest per capita salary has reached more than 23,.

judging from the growth of banks' performance and per capita salary, banks are still living in a rapid development stage and have not entered a recession stage, so banks are not a so-called sunset industry. Even if the bank is not a sunset industry, with the progress of science and technology, the banking industry will also usher in great changes.

Although banks are not a sunset industry, with the continuous development of science and technology and Internet finance, the traditional banking business model will certainly be greatly impacted, and the development of the banking industry will present two completely different situations. Those banks with strong strength, huge users and certain technical strength will surely gather more and more users, while those banks with weak strength and relatively weak technical strength may lose their market competitiveness and then be gradually eliminated.

in the past few decades, China's banking industry has developed very rapidly. The number of banks has grown from the initial few to more than 4, at present, and the outlets of major banks have also sprung up. At present, there are more than 2, banking outlets in all parts of the country. In the past few decades, the rapid development of China's banking industry mainly benefited from the rapid development of China's economy and the demand of residents and enterprises for banking business.

However, in the past few decades, China's banking industry mainly concentrated on offline business, and offline business has certain geographical barriers. For example, outlets in Shenzhen cannot grab customers in Beijing. Therefore, major banks only need to have certain capital to open offline outlets to do business.

However, with the development of science and technology and the continuous popularization of Internet finance, the offline outlets of banks will be greatly impacted in the future. Because a lot of banking business can be handled online, online banking and mobile banking can handle at least 9% of banking business at present, and only cash withdrawal, account opening or some other special business need to be handled at bank outlets.

The development of technology and finance and Internet finance will further reshape the competitive landscape of the banking industry. With the development of Internet finance and technology and finance, banks will become more efficient, more convenient and more unmanned. At that time, the competition in the banking industry will break through the pattern of regional restrictions, which will eventually lead to the concentration of financial resources on those powerful big banks or those banks with characteristics. This means that some small banks in the future, especially those that are not enterprising and have no scientific and technological strength, may be eliminated, or acquired or reorganized by those big banks, which can be seen from the fact that many village banks have changed their owners in the past few years.