Campus marketing competition planning book

I. Theme of the contest

Build a stage of youthful passion, show your extraordinary charm, show college students' intelligence, personal charm and desire to realize their career dreams, so as to tap outstanding marketing planning talents on campus! Zhanjiang Branch of China Mobile Guangdong Co., Ltd. jointly hosted the "First Campus Marketing Planning Competition in M-Zone in 2009" with major campus organizations. I hope that students can show their personal charm and exchange experiences in brand promotion planning through the competition platform provided by the competition, so as to lay a practical foundation for choosing a job!

As the old saying goes, "A swift horse is always there, but Bole is not always there". Now that Bole is here, would you like to be our swift horse? Come and participate in the "2009 First M-Zone Campus Marketing Planning Competition" sponsored by China Mobile, release your marketing planning talents, show your planning talents and win the venture capital award. Good performers will have the opportunity to practice in China Mobile Company and win the favor of Fortune 500 companies!

Second, organization.

Organizers: Zhanjiang Normal University, Guangdong Ocean University, Cunjin College of Guangdong Ocean University, Chikan Branch of China Mobile Guangdong Company.

Organizer: Zhanjiang Normal University Student Employment and Career Development Association, Admissions and Employment Department.

Co-organizers: Guangdong Ocean University Economic Association and Cunjin College Economic Association of Guangdong Ocean University.

Third, the description of the award

First prize (1): 3800 yuan venture fund+certificate second prize (2): 1500 yuan+certificate third prize (3): 500 yuan+certificate.

Winners (4): 200 yuan+Certificate: Mobile Internship.

Four, the competition proposition (divided into optional topics and required topics)

I. Operation Plan of Chikan No.1 Regional Channel Network

B, Zhanjiang Telecom 189 marketing strategy research and suggestions.

Research and suggestion on campus marketing strategy of Zhanjiang Unicom's new forces.

D marketing and promotion of data services (fetion, 139 mailbox)

A Study on the Rural Market Expansion of Shenzhouxing Brand in Zhanjiang Region.

F. Marketing planning and promotion of Happy Online business

Note: All the above topics are required, please choose one. The topic of your choice must be related to mobile business and must be approved by the competition.

Verb (abbreviation for verb) participant

College students in Zhanjiang. Each team is limited to 3-5 people. Each team should complete the formation work within the specified time, and report to each school for association or registration as required. The information submitted must include: team name, team declaration, resumes of each member and division of labor.

Arrangement of intransitive verb competition

The first stage: collection of works (April 9 -28)

① Notice of soliciting works

② Registration

③ Collection of works

The second stage: preliminary examination-grading, and selecting the top 20 (before noon on April 29-30)

The third stage: preliminary competition-project implementation, fetion voting, marketing actual combat, submission of interim performance report, before selection10 (May 4-15) (preliminary competition).

The fourth stage: training lecture, project implementation and closing report (May1May-May 28th) (tentative).

Stage 5: Show the final results (May 30th) (tentative)

Description:

1, sea election-proposal: submit the planning plan within the specified date, and the relevant experts of the organizing Committee will conduct anonymous evaluation. After the review, the top 20 will be selected and enter the next stage of the competition. 2. preliminaries-voting: relatives and friends will organize a fetion vote, and the total number of votes for the follow-up scheme will be scored by the organizing committee (accounting for ` 15% of the preliminary results), and the deadline is May 13.

3. preliminaries-actual combat: actual combat sales must also be carried out to test the actual marketing eloquence and teamwork ability of the participating teams (accounting for 40% of the preliminary results). The actual marketing time is May 9th 10, and each team has 1 day. Every day, 10 teams compete in actual combat.

4. Preliminary competition-interim report: Implement according to the competition topic and marketing planning scheme.1Submit the interim implementation report on May 3, 3 (accounting for 45% of the preliminary results). The organizing committee of the contest selected the top 10 teams according to the scores of voting, actual combat and reporting.

5. Project implementation: After the preliminary stage, arrange training lectures to continue the project implementation, and the 10 top team will enter the final report formulation time. The final report is due on May 28th.

6. Final (May 30th). The final is in the form of PowerPoint presentation. Each group is required to make and use PowerPoint presentation according to the final written report submitted above, and the time is 10 minutes. The order of presentation shall be subject to the order of drawing lots on site.

Instructions for the registration of intransitive verbs

(1) The registration time for this contest is: April 9-15.

(2) Registration method: E-mail registration: Please log in to Fetion Community to download the registration form and send it to the email address: * * * * *. Please indicate the email: "The First Campus Marketing Planning Competition in M-Zone"+the name of the affiliated organization+the team, and someone will contact you after receiving the email.

(3) Note: In order to ensure that the participants are students in school, the participants should fill in their names, colleges, classes, student numbers and ID numbers.

Code, foreign aid should provide the name, unit and ID number. All the finalists must pass the ID card verification as follows

Himself. Please fill in the valid contact number on the registration form and ensure the authenticity and completeness of the information of the contestants.

The organizing Committee will randomly check the authenticity of the information of the contestants, and will be disqualified if violations are found.

7. Description of submission of works (1) The submission time of the planning scheme is April 9 -28.

(2) Proposal method:

A. Send to email: * * * *. Please indicate in the email: "The First Campus Marketing Planning Competition in M-Zone"+College+Team Name+Theme. Someone will contact you after receiving the email.

B Log in to the official topic of this contest and submit it in the "Scheme Uploading Area".

(3) The interim written report shall be in the form of word document, with no less than 3,000 words, and the final written report shall be no less than 5,000 words, requiring clear logical thinking, sufficient arguments, novel content, outstanding marketing innovation and remarkable effect.

(4) Note: The written report shall not be copied. If found, disqualified.

Attachment 2: Application Form

Registration Form for the First Campus Marketing Planning Competition in M-Zone

Campus Marketing Competition Planning Book (2)

I. Purpose of the competition

In this marketing competition, the whole school students spontaneously form a team, exercise their teamwork and marketing ability on the premise of self-management, and verify their practical ability on the basis of theoretical courses.

Second, the purpose of the competition

Strengthen communication among students in the hospital, enhance students' sense of cooperation, and cultivate students' ability to coordinate team division of labor, tap market gaps, innovate market operation methods and ensure perfect details.

III. Participants and places

1. Participants: All students in our college form a team, and individuals form a team (register as a team or participate in team cooperation by individuals).

2. Location: our school canteen, next to the back door Internet cafe, and the school playground.

Fourth, the competition time.

* * From 65438 March 2009 to 23 March 2008.

The specific arrangement of verb (verb's abbreviation) competition

1. Team requirements: students must form a team of 3-8 people, and no one or more than the number limit will be recognized. Our college (Entrepreneurship College) allows and encourages students to form teams across classes, majors (directions) and grades, and the list of team members and subsequent changes must be reported to the Secretariat for statistics in a timely manner.

2. Create conditions: Encourage students to give full play to their personal advantages and use all available resources and conditions to participate in this competition. The team leader can fully combine everyone's advantages and integrate the advantages of wholesalers, distributors, logistics and individual teams. The equipment borrowed by each team in the school will be returned orderly under the leadership of the practice department after the daily sales.

3. Publicity matters: supervised by the assistant to the president, with the participation of the propaganda department staff, reading the newspaper column opposite the canteen and posting the banner of Entrepreneurship College in the back street. ( )

4. Assessment standard and reward form: In the sales process, each team must make good account records. After the sale, the first, second and third place will be commended according to the four indicators of per capita net profit (35%), total group profit (25%), principal profit rate (20%) and commodity sales ratio (20%).

5. Principle of avoiding competition: Each team must report its main commodity categories to the Secretariat for statistics, and update and upload them to the Group in time. It is suggested to avoid the goods of other teams as much as possible, so as not to affect internal unity. If there are similar products, the reward will be staggered from the time and place reported first.

6. Stimulate students' enthusiasm for participating in the competition through multi-channel publicity (banners, exhibition boards, etc.) and promote consumption on campus. ) in the early stage of the competition. In the marketing process, various marketing models (such as door-to-door, group purchase, promotion, etc. ) can be used to enliven the atmosphere.

7. Specific business suggestions:

A, strive to achieve zero inventory, zero capital backlog, focusing on fast-selling products and timely sales, focusing on small commodities. It is best for each team to discuss the return with the merchants first, so as to avoid worries.

B, the specific types of suggestions are small gifts, trinkets, handicrafts, books, cards, small clothes, small household items, computer peripheral electronic products, etc.

C, each team can give full play to their creativity, and can take the form of inter-team cooperation and integrated marketing. You can also cooperate with off-campus merchants, but only students from our college are allowed to sell them on campus.

8 measures to ensure fair, transparent and open marketing competition results:

A. Issue valid invoices and receipts before the competition.

B during the competition, special supervisors will be arranged to follow up and supervise the activities of each team.

9. The operating income of each team shall be distributed by each team according to their respective agreed ways, and the team leader shall submit the activity summary after the game.

Sixth, the registration method

1. Registration time: from now until March 16.

2. Registration method: take the group as a unit, and the individual will register on behalf of the group (the registered group will be listed in the group * * *, and it is recommended that each group try to avoid the existing products).

Seven. any other business

Consultation: If the teams and members have any problems, difficulties or disputes during and after the competition, Mr. Zhang, the vice president, and the assistant to the president will help solve them.

(Note: The President, the Vice President, the President, the Assistant to the President, the ministers of various ministries and the head of the team shall each have one copy. For other unfinished matters, the Vice President and the President shall immediately put forward their opinions. )