Emma: the pioneer of 100-kilometer electric vehicles, using technological innovation to explain the best solution for improving battery life

As the battle for battery life gradually intensifies, major brands in the industry are chasing each other in terms of "mileage data", and the battery life of domestic electric vehicles seems to have jumped to the era of hundreds of kilometers in an instant.

In fact, increasing battery capacity can achieve longer battery life. Although technically feasible, it will also bring high costs and be difficult to promote in the market.

From the current point of view, the real mass-produced battery life king is none other than Emma.

Through the engine MAX system, Emma has become the pioneer of "100-kilometer electric vehicles". Since 2021, Emma's "100 kilometers without charging" engine MAX series product lineup has continued to expand, achieving large-scale mass production applications, and has been recognized by the market and consumers with its excellent products.

Why will Emma Engine MAX series products become the first choice for users to choose electric vehicles with a mileage of 100 kilometers?

Technical barriers are deeply rooted,

and continue to expand its lead

At the beginning of 2021, Emma creatively launched the engine MAX system that can cope with all riding scenarios. The core technological breakthrough of "100 kilometers without charging" has completely changed the competitive landscape of the electric vehicle industry, leading the electric vehicle industry to replace price wars with technology wars, focus on user needs, and return to the products themselves.

Emma changed the past industry’s simple and crude solution of relying on battery stacking to extend battery life. Instead, it took 2 years to integrate an expert team of 100 people, find the root cause of battery life, and re-build the technical system. , conducted a large number of experiments on core areas such as batteries, electronic controls, motors, tires, lighting, braking, and their interactions to form the engine MAX system, which ultimately achieved a 100-kilometer range on a single charge.

After the launch of the "100-kilometer without charging" engine MAX product, it quickly detonated the market, which also triggered some brands to follow suit. However, in the nearly one year since its launch, it has been imitated but has never been surpassed.

This is not only because Emma has built strong technical barriers that are difficult to copy by competing products, but also because of Emma’s continuous innovation capabilities. In 2021, it has completed the iteration from engine MAX to engine MAX6. The upgrade of “charging for 2 hours and driving 100 kilometers smoothly” has been achieved.

For Emma, ??technological innovation has just begun. The technological moat is still widening, and every technological breakthrough can be delivered as promised to users, rather than staying at the level of marketing concepts.

From high-speed rail advertisements to CCTV actual measurements,

Seize the minds of billions of users

At the beginning of the launch of Engine MAX, taking advantage of the Spring Festival traffic, Emma Engine Promotional posters for MAX began to appear in Henan, Shandong, Sichuan, Chongqing and other stations across the country, sweeping the major train stations with the trend of dominating the screen.

As if overnight, Emma’s slogan of “100 kilometers without charging” has made its presence felt in the hearts of people across the country. The high endurance of Emma’s engine MAX energy condensation system quickly spread across the country. .

During the peak season, CCTV's "Consumer Proposal" conducted random tests on a number of electric vehicle products on the market that focus on battery life. The Emma A500 equipped with the MAX engine came out on top with a battery life of up to 126.4 kilometers.

In order to ensure the rigor and professionalism of the test, the "Consumer Advocacy" column team also entrusted the Chongqing Motor Vehicle Quality Supervision and Inspection Center to conduct testing based on the "Instructions on Driving Range and Remaining Power of Electric Motorcycles and Electric Mopeds" According to the national standard "Test Method", five electric vehicles were tested. In the end, only Emma truly achieved the "100 kilometers without charging" effect.

This authoritative evaluation once again showed Emma’s advantage of “not charging for 100 kilometers” to more consumers, and revealed to the public the long-standing “pseudo-range” and “pseudo-range” issues in the electric vehicle sales market. Hidden rules such as "virtual labeling" also allow users to build more solid trust in Emma products.

Use standards to regulate battery life chaos,

Set a new benchmark for industrial development

The truly successful pioneers do not go their own way in an uninhabited wasteland; Leading the industry onto the "broad road".

As the pioneer of "100-kilometer electric vehicles", Emma, ??together with the China Institute of Standardization and other units, drafted the "Technical Specifications for Electric Bicycles with a 100-kilometer Range", which is the industry's first 100-kilometer range group standards.

The "Technical Specifications for Electric Bicycles' Range of 100 Kilometers" puts forward quantifiable technical requirements for manufacturers from three aspects: general requirements, cruising range, and power consumption per 100 kilometers, and standardizes the testing methods of electric bicycles' cruising range. .

The testing standards are not only closer to the actual needs of consumers to choose and use products, but also fundamentally avoid the industry’s exaggerated publicity about the endurance of new national standard electric bicycles, and guide companies and merchants to use unified technology standards, reasonably promote the technology we own, and bring product marketing back on the right track of rational development.

From the launch of each engine MAX product to the formulation of relevant standards, Emma is using actions to lead the industry into the 100-kilometer era.

Summary

There is a lot of room for technology to be used in the field of electric vehicles. Rather than creating "technological gimmicks", Emma chooses to do solid research and development from the perspective of users to help them truly Solve the pain points of daily riding.

While Emma is developing itself, it is also promoting the healthy development of the industry and simultaneously improving the riding experience of hundreds of millions of electric vehicle users.