Theme scheme of merchants' May Day activities

Theme plan for May Day activities of merchants (selected 6 articles)

In order to ensure that the activities can be carried out in an orderly manner, we need to make an activity plan in advance, which is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. How to write an activity plan can play its role better? The following is the theme scheme (selected 6 articles) of May Day activities organized by me for you. Welcome to read and collect.

theme scheme of merchants' May Day activities 1

May Day will be the second peak season for sales. During this period, during the May Day holiday, the passenger flow will increase and the demand will be strong. In order to better seize this opportunity, this special planning activity is specially launched. Let's take a look at the specific content of this May Day shopping mall activity design!

1. Activity background

After the Spring Festival, the "May Day" festival will be the second peak season for sales. During this period, the "May Day" holiday will increase passenger flow and demand is strong. In order to better seize this opportunity, this special planning activity is specially launched. This promotion activity will promote the customers all over the world through certain low-priced sensitive goods and seasonal goods, thus,

second, the theme of the activity

the feeling of home, the fun of price.

III. Activity time

xx month xx day ~xx month xx day.

IV. Purpose of the activity

Let customers and friends spend a relaxing, relaxing, entertaining and money-saving holiday, and enjoy the happiness of family shopping, so as to promote holiday consumption and increase the sales of the store.

V. Venue

In-store promotion.

contact manufacturers of daily chemicals and dairy products outside the store for off-site promotion, and contact one company for off-site large-scale promotion (performance) and other activities.

VI. Forms of promotion

Buying gifts, on-site tasting, lottery, etc.

VII. Contents of activities

1. "May Day", I want a commodity concentration camp of xx yuan and xx yuan to form a commodity sale area (small food, small department stores, daily chemicals, etc.), and make a cover.

2. Discount purchase of goods: customers can enjoy a discount of rice/xxG when shopping for over xx yuan at one time, and the discount of XX is limited to xxkg per person.

3. Customers and friends who make a one-time purchase of more than xx yuan can take part in the lucky draw with a computer receipt. The more opportunities they buy, the more chances they have to win the prize. By analogy, the receipt will not be accumulated, and the maximum number will not exceed xx times (field counters and home appliances will not participate in this activity). You can be lucky to get the following generous prizes:

First prize: a gift with a value of xx yuan (xx copies in total).

second prize: a gift worth xx yuan (xx copies).

third prize: a gift worth xx yuan (xx copies).

fourth prize: a gift worth xx yuan (xx copies).

fifth prize: a gift with a value of xx yuan (xx copies).

Note:

1. When prizes are drawn on the spot on the same day, the shopping receipts will not be accumulated (multiple purchases).

2. All employees in the store are not allowed to participate in this activity. Theme scheme of merchants' May Day activities 2

I. Purpose of activities

In order to celebrate May Day, offer preferential treatment to new and old customers, and improve the brand awareness and sales performance of our electrical appliance city, a three-day promotion of "Celebrating May Day and Winning the Grand Prize in Happy Shopping" was held from May 1 to May 3, 2xx.

II. Scope of Activities

All chain stores in X area of our electrical appliance city participated in this activity.

III. Theme of the event

Celebrating May Day, winning the grand prize in happy shopping.

iv. Award setting

1% winning. The specific award setting is shown in the following table.

List of awards

Awards winners

First prize: 2 each day, a brand-name refrigerator

Second prize: 5 each day, a brand-name electric bicycle

Third prize: 3 each day, a brand-name electric kettle

Participation prize: several each day, a bag of X brand washing powder (2g)

5, Rules and methods of lucky draw

(I) Rules of lucky draw

During the activity period, anyone who has accumulated spending in 5 yuan on the day of our electric appliance city can participate in the lucky draw once, and those who have spent in 1 yuan can participate twice, and so on. If you buy more, you will win more, and the items will not be sealed.

(II) Lottery method

You can get a raffle ticket with a shopping receipt, and each 5 yuan shopping receipt can get a raffle ticket, and each raffle ticket can be drawn once. During the activity, customers can take part in the lottery at the special lottery place at the entrance of the mall at any time with the raffle ticket. After winning the prize, it will be distributed immediately.

VI. Promotion methods

In order to ensure the popularity and effect of the promotion, the promotion methods to be adopted are shown in the following table.

List of promotion methods

Specific implementation contents of promotion methods

On-site promotion of activities

1. Poster, single page, flag hanging, folding, POP

2. Banner, arched door, balloon

Media combination

1. Newspaper media: select X Evening News and X Times. X health station

other auxiliary publicity DM advertisements

VII. Personnel arrangement

(I) Schedule of goods preparation personnel

During the promotion activities, the required goods preparation plan and responsible personnel arrangement are shown in the following table.

Arrangement table of goods preparation personnel

Name of goods planned in place Time of person in charge in place Remarks

Publicity materials

Prizes

Lottery table (lottery box) Theme scheme for May Day activities of merchants 3

I. Activity time:

x -x-X.

second, the purpose of the activity:

May is a golden week, and there are several major festivals in the whole month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day on June 1st. In order to better promote sales, increase customer unit price, and produce more influential social effects, and further enhance Huijia's corporate image.

III. Activity theme:

Celebrate May Day, enjoy convenience and benefits, and win wonderful prizes.

IV. Activity slogan:

Go to xx on May Day and win the prize in shopping; When the price drops to the end, it will keep running.

V. Advertising:

From X-X-X-X-X, outdoor advertising will introduce promotional activities, body banners, gate banners, in-store POPs, and broadcast publicity.

VI. Scene layout:

Banners at the gate, flags hoisted in summer, xx pieces of hanging signs in the special area, X pieces of publicity signs for getting on and off elevators, advertisement stickers for walking stairs, and huge X pieces of hollow ones.

VII. Activity strategy:

(1) During the May Day Golden Week, the price will be reduced to the end, and a xx poster will be launched from X month to X month, with items classified, fresh xx, food xx, non-food xx, counter xx and old store xx.

(2) Go to xx on May Day and win the prize in shopping.

(3) the low price will be reduced to the end, so that it will keep running.

(4) On May 1st, the final of the X Youth Karaoke Competition of Ode to Labor was brilliant, and the stars gathered to see the present.

(5) youthful demeanor and infinite vitality on May X. Wonderful cultural performances on Youth Day

(6) Visiting xx on May X. Grand prize lottery in shopping, wonderful performances (internal staff). Theme scheme of merchants' May Day activities 4

Event theme:

May Day sales promotion.

Activity content:

1. Take a deep breath of the taste of the sea

During the period from xx to xx, customers who have spent more than xx yuan in various branches of a supermarket can draw a lottery on the spot to draw a lucky four-day trip to the ends of the earth in xx to experience the "taste of the sea".

x grand prizes

(x stores ***xx), and one four-day tour quota for each prize.

first prize x (x stores ***xx) and xx vacuum cleaner each.

the second prize is xx (x stores ***xx), and each prize is xx rice cooker.

xx people (X stores ***xx people) will be encouraged to win a roll of xx film.

2. Make your own decisions about clothing discount

During the period from xx to XX, customers who buy men's wear, women's wear and pajamas in a supermarket can turn the wheel of fortune with their computer receipts, and they can enjoy several discounts in cash.

There will also be a fashion show and a fashion snap-up.

clothing snap-up activities are held twice a day, with a minimum discount of X ..

May Day surprise trio

One ensemble: the lowest in the whole city (the prices of various commodities are the lowest in the whole city, and they are extremely cheap).

duet: 2, points card customers gave a big feedback on May Day.

During the period from xx to XX, all customers with loyalty cards can buy designated goods at a supermarket at a special price.

Trio: Happy Shopping is lucky to have you

From X to X, customers who shop all over 3 yuan in a supermarket at one time can participate in on-site activities, with rich prizes and never fail. The prizes are: exquisite box paper, X kilograms of rice and xx milliliters of edible blending oil.

Fourth, the supermarket's "May Day" special products: (omitted)

During May Day, a supermarket * * * launched nearly a thousand kinds of special products. Including daily necessities, food, electrical appliances, clothing, fresh food and other commodities (the final interpretation right of this activity belongs to a supermarket). Theme scheme 5

1. Theme of the activity:

New clothes are unveiled, and the peak is rewarded to welcome May Day

2. Activity time:

April 3-May 7

3. Activity content:

Activity 1: One coupon can be used in the whole city

Activity content: During the activity, customers can get a coupon for the whole city (which can be used in shopping malls and other formats) when they spend a total of 251 yuan (151 yuan for members) on the same day, and jewelry needs to be 551 yuan (351 yuan for members)

Remarks:

1. Each person is limited to 3 tickets at most.

4. Only one coupon can be used for purchasing department stores at a time.

5. Please refer to the instructions on the back of Tongcheng coupon.

Note to cashier:

(1) When receiving Tongcheng coupon, check the integrity of the coupon, and only the positive coupon or the negative coupon will not be accepted.

(2) When receiving Tongcheng coupon, just tear off the negative coupon and return the positive coupon to the customer. Gift-giving place: at the entrance of the Home Pavilion on the second floor: 4 staff members (2 in the morning shift and 2 in the afternoon shift) are needed at the event site. One person is responsible for accumulating shopping receipts, stamping the back of the shopping receipts (microcomputer and manual) with the "Awarded" stamp and issuing the Tongcheng voucher, and the other person is responsible for registering the Tongcheng voucher issuance form (checking the customer membership card and registering the card number).

Activity 2: Draw a lucky prize

Customers who shop during the activity will get a lucky draw card when a single ticket is full of 5 yuan (jewelry counter is full of 1 yuan), and the higher the spending amount, the more lucky draw cards they will get. Lottery cards are divided into a (customer retention) and b (lottery). Customers must accurately fill in their names and valid ID numbers on the lottery, and put the lottery into the lottery box within a specified time to participate in the lottery activities. Prize setting: 888 yuan cash card, 5 yuan cash card and plush toys.

1. Operation procedure of the lucky draw:

Twenty-four winning numbers are drawn at the lucky draw site. After the winning numbers are announced, the winners need to go on stage and choose the logo according to the staff's prompts. The back of each logo is marked with prizes, and the winners can get the prizes marked on the back by choosing which logo.

2. Collecting lottery cards

① Buy more and send more

You can get a lottery card for every small ticket full of 5 yuan (jewelry full of 1 yuan), and the more you buy, the more you get, calculated by multiple of 5 yuan (jewelry 1 yuan), and there is no limit on the number of small tickets you can receive.

Note to the shopping guide: When the shopping guide issues a small ticket, it is necessary to indicate the number of lottery cards to be collected in the upper right corner. For example, if the customer spends 11 yuan on a single small ticket (non-jewelry goods), the customer can exchange 2 lottery cards (only the whole number is taken, and the remainder is not counted).

② the receipt is limited to a single sheet, not multiple sheets.

stress: if two items (2 yuan and 3 yuan respectively) in the same counter are opened on a small ticket, and the amount exceeds the base of the card, you can get a lucky draw card; If two receipts are issued for two products, and each receipt is less than the card receiving base, it cannot be accumulated to receive the lottery card.

③ lucky draw card collection location: cashier desk on each floor. 1. Purpose:

In order to seize the sales opportunity of the May Day Golden Week, drive a new round of sales climax, greatly improve and achieve the sales target, we hereby launch entertainment gifts. The reason why we launch entertainment gifts stems from the tourism fashion and arousing childhood memories. Gifts are not isolated things, they must carry certain functions and associations. Playing flying chess, checkers, military chess and chess is the most common and very popular entertainment and leisure activity in life, and there is no limitation of age, sex, time and place. How to make consumers associate with our gifts and make their brands achieve the purpose of promotion and sales? In view of this, we unanimously selected double-sided chess as a promotional gift for the May Day holiday to drive sales, and at the same time, the gift was distributed to everyone at a lower cost price! Thank you for your cooperation!

2. Gifts:

Unit price of double-sided chess: 6.5 yuan/box function: two kinds of chess per box

3. Theme:

Turn the chess edge as long as you come to

shop, you will get the double-sided chess (except special price and accessories)

4. Time:

May 1-May 9. Scope:

all specialty stores in China (except special stores)

VI. Production of promotional materials:

1. Door hangtag, a3pop, elevated frame, low frame, etc. (designed to match the function of chess and strong visual impact elements)

2. Specially made small posters (content: buy one chess for free)

3. Chest stickers for shopping guides.

personnel-familiar with the theme of the event and high morale

store-store environment: according to the display requirements, the store is kept clean and tidy

Music-play some rhythmic music, and create a festive and promotional atmosphere in the store to enhance customers' desire to buy

VIII. Broadcast draft

Customers and friends: