Military propaganda poster-Why is this World War II poster so popular?

The official announcement poster of "Ace Force", what role does Xiao Zhan play in the play?

The official announcement poster of "Ace Force", Xiao Zhan plays the role of a military cadre in the play. He started as a small recruit, and after continuous daily training in the army, he gradually became a leader. He grew up to be an iron-blooded soldier who fought bravely on the battlefield. Xiao Zhan's wonderful performance in the play made us deeply feel the passion of a soldier.

Xiao Zhan is a powerful actor with very good acting skills. He debuted as a singer in a group and became popular all over the Internet with his "Chen Qing Ling". Xiao Zhan, who became a monk halfway, continued to hone and improve his acting skills. With his understanding and analysis of the characters in the play and his wonderful performance, he made The character "Wei Wuxian" is deeply rooted in the hearts of the people and is still talked about by the public today. In real life, Xiao Zhan is a warm-hearted man who is very humble and polite in dealing with others. His superior height, handsome appearance and energetic smile always give people the feeling of a friendly senior next door. Therefore, in addition to being impressed by his superb acting skills, There are also many people who are impressed by his exquisite appearance.

"Ace Force" is a realistic military drama that describes the growth process of an ace army. The play is based on the protagonist's military life after joining the army. Through the portrayal of individuals, we see a new generation of soldiers with soul, ability, blood and moral character. The whole drama always demonstrates the lofty revolutionary heroism. It allows us to witness the transformation of the most important weapon of the country through small things. It comprehensively shows us the many military changes of our country's army and vividly depicts the hope and future of military and national defense. , I believe it will definitely make our blood boil when watching it.

With the development of society and the advancement of science and technology, more and more film and television drama creations are beginning to pay more attention to its deeper meaning and social influence. Through funny or touching ways, the audience can naturally understand the meaning to be conveyed in the work when watching the film and television drama. On the occasion of the 100th anniversary of the founding of the Communist Party of China, a large number of military-themed works have flooded into the market, allowing us to better understand the very noble and respectful profession of soldiers, and also allowing us to unveil the mystery of military camp life. . These passionate men left their hometowns and went to the army. After arduous and boring training, they shouldered the heavy responsibility of defending the motherland with their youth and even their lives. They had no regrets and were resolute and strong, which allowed us to have such a peaceful life today. .

"Ace Force" allows us to get to know a different Xiao Zhan, and we look forward to him bringing us more exciting performances in future works. Which units are responsible for the propaganda posters in the army now?

Another person has already made it very clear. Let me add to your question.

I have never heard of an independent propaganda department below the regiment level. Even if there is one, it is probably just two or three officers, or it is a temporary organization (but if there is one, that is another matter). Because there are tactical-level units below the regiment level. Such units will focus their functions on combat tasks as much as possible. The propaganda work is probably more coordinated by the political commissar. Why is this World War II poster so popular?

One day in 2000, Mr. Manley, the owner of Bart's Bookstore in Allenwick, Northumberland, northeast England, was opening a box of old books when he was "folded" by a "book" at the bottom of the box. Attracted by the "cardboard piece", he opened it and found that it was an old red poster with five words printed on it: "Keep Calm And Carry On (Keep Calm And Carry On)", and above the words was a crown.

Unaware of the poster's origins, Mr. Manley showed it to his wife, who both thought it was great and decided to put it up in bookstores. Many people wanted to buy the poster after seeing it, but the Manleys refused. As more and more people liked it, the Manleys decided to reprint it and sell it to the public.

The first batch of posters was printed in 500 copies and sold out quickly. On Christmas Eve 2005, a national newspaper included the poster on its Christmas gift recommendation list.

In the following period, the Manleys received a flood of orders, the phone rang constantly, the bookstore's website crashed due to overload, and all the clerks were busy packing. On average, every week 3,000 posters are to be sent out.

The Manleys thought that this poster would be like those perishable fashion items in the past, and people’s novelty about it would soon pass. As a result, things developed completely unexpectedly. When the Manleys When the Lees took to the streets, they discovered that this poster was used everywhere, on T-shirts, mugs, badges, and even in cartoon graffiti on the streets. In a very short period of time, this poster transformed into popular culture in Europe and triggered a frenzy of imitation in the design field.

Mr. Manley was proud when he realized that what he had found was a World War II poster that had been buried for many years - almost entirely unintentionally, but a piece of history. In this way, posters have become an important part of contemporary culture.

The King's Speech

KeepCalmAndCarryOn was born in Europe's darkest year. On September 1, 1939, Germany launched a blitzkrieg attack on Poland, and the free world was in danger under the fierce Nazi offensive. After a long period of suffering, Britain and France were forced to declare war on Germany.

The movie "The King's Speech" recreated this process. On the day of the declaration of war against Germany, the stuttering king finally overcame his inner fear and delivered the most successful speech in his life: "I implore everyone to remain calm and firm, and to unite in the face of the test. The test is severe, and we will face it again." It is a difficult day, and the war is not limited to the front line. Only with justice in our hearts can we act correctly. We sincerely pray to God here. As long as everyone has firm faith and with God's help, we will win!"

Countless families were waiting in front of the radio, quietly listening to the king's voice. In the following time, Britain tenaciously withstood the huge pressure of the Dunkirk evacuation, the fall of France, and the Nazis' crazy air raids, until it ushered in the final victory.

The production of posters for war propaganda began before the declaration of war on Germany. In April 1939, the British government officially launched the production of posters including "Keep Calm And Carry On". The British Prime Minister at the time was still Arthur Neville Chamberlain. In June 1939, the design work of the posters was completed. Their images were abstract and concise, and the language was concise and powerful. The slogans were spoken in the tone of a speech by King George VI of the United Kingdom at that time. In addition to the slogans, there was only a crown of the British King, which was visually appealing. Extremely strong. In August 1939, the designed posters were sent to the printing factory. Whenever war broke out, they would stand up and fulfill their mission of defending the country. There are three posters in this series, and they were originally planned to be released one after another according to the battle situation.

The content of the first poster is "YourCourage, YourCheerfulness, YourResolutionWillBringUsVictory (Your courage, your enthusiasm, your determination will bring us victory)", with a print run of 800,000 copies, it was Posted everywhere on notice boards, building walls, train stations, bus stops, London Underground stations, shop windows.

The second poster was subsequently launched, with the content "Freedom is in Peril. Defend It With All Your Might (Freedom is at stake, use all your determination to defend it)", with a print run of 400,000.

The third poster was "KeepCalmAndCarryOn" which was accidentally discovered by Mr. Manley. Its print volume was much more than the first two posters combined, reaching 2.5 million copies. After being posted, it was enough Covering every corner of the UK, there is no doubt that the British government intended this poster to have the most difficult and important task - according to the original production plan, it was intended to be posted after the Nazis occupied the UK. The government prepared for the worst - luckily it didn't work.

Poster - "Weapons on the Wall"

On May 10, 1940, Winston Churchill was appointed as Prime Minister of the United Kingdom.

Facts have proved that Churchill, who had a tough style of dealing with things, accomplished the task of inspiring people better than war posters. His fiery personality and careful planning made the Nazis feel more pressure and boosted the morale of the British people. After a quick victory in the War of Britain, Britain began to launch a counterattack against the Nazis. The "KeepCalmAndCarryOn" poster certainly failed to fulfill its mission ideally.

The poster with the content "YourCourage, YourCheerfulness, YourResolutionWillBringUsVictory", which is the first poster in the same series as "KeepCalmAndCarryOn", became the most popular poster in the UK during World War II after being posted on a large scale. Well known poster.

Posters have appeared in ancient Egypt. Archaeologists have discovered many remaining ancient murals on walls and pillars in the ruins of ancient Egypt. The makers used them to warn the public about what was about to happen. . With the emergence of lithography in 1796, posters officially entered the color era, but it was World War I and World War II that really enabled the rapid development and widespread popularity of posters.

In such a total war, a large amount of funds and personnel were invested in the war. The warring countries had to raise a large amount of funds and recruit soldiers to maintain the war. They were called "weapons on the wall" Posters become the best promotional vehicle in this case.

The cultural characteristics and historical traditions of each country are reflected in the war posters they produce. The British posters mainly emphasized the country's need for more manpower and materials to defeat the evil Nazis; the German posters emphasized the determination to fight, the heroism of the soldiers and the casualties of the troops; the French posters often emphasized individualism, sensitivity, enthusiasm and intelligence French characteristics; American posters are best at mocking their opponents with humorous design styles.

"KeepCalmAndCarryOn" is undoubtedly a very British war poster. The British have always shown themselves to be conservative, indifferent, and firm, and do not show their emotions easily. Even if they are sad, they rarely show it. At the same time, he is very patient and never shows any anxiety under any circumstances. "KeepCalmAndCarryOn" condenses the perseverance of the British spirit in just five words. This attitude has helped the British achieve their glorious history and also helped them survive the most difficult years.

The greatest inspirational poster?

On September 2, 1945, the "World War II" ended and Europe entered a period of recovery. The "Keep Calm And Carry On" posters that were not used were destroyed in large numbers, and only a few survived. Most of them were collected by the British National Archives. In addition, two posters were scattered to the public, and one was collected by the Manleys of Bart's Bookstore. I bought it by chance, and the other one is owned by Store (a store in the UK that specializes in collecting, replicating, and selling war posters).

When orders for the "KeepCalmAndCarryOn" poster flooded into the Manleys' Bart Bookstore, the economic winter was plaguing the British public, and Europe in the 21st century ushered in the beginning of the European Union's founding. The longest economic downturn in history, which many observers believe will lead to a global economic recession. Amidst such turmoil, the role of this poster has quietly changed. It is no longer a commemorative poster or a war poster, but has successfully entered people's daily lives and become a psychological resonance. The best statement. It is not inflammatory in any way, but it has an effective comforting effect on the public who are depressed by the economic downturn.

In 2009, the BBC, the Guardian, the New York Times and many other media reported on this poster.

The BBC report used a question-like title - "The greatest motivational poster ever?" The BBC reporter believes that this poster, which was born during the war, has injected new comfort and strength into the peaceful but turbulent contemporary era; " The Guardian's report was slightly pessimistic, believing that the popularity of this poster reflects people's current plight in life.

People began to mention this poster frequently, and it was also widely used for public welfare to encourage cancer patients and disadvantaged groups. In addition to the general public, many celebrities are also fans of this poster, and they put it up in their offices, including David Lubars, creative director of the world-famous BBDO advertising agency North America, and Edward Lubars, publisher of Vanity Fair. Edward Menicheschi and many other business leaders and media tycoons. Lubas said: "This sentence brings a very good feeling to people. It can make people feel calm and comforting."

In 2001, the Imperial War Museum was completed in Manchester as a symbol of the British spirit. This poster was posted in Churchill's office, but interestingly, Churchill's favorite war slogan was not "Keep Calm And Carry On" but "Keep Bugering On (Never Relax)."

In addition, "KeepCalmAndCarryOn" has also been used as a national symbol of the United Kingdom in the decoration of No. 10 Downing Street, Buckingham Palace and various institutions. It has also appeared on Britain's sexiest man - David? Beckham's T-shirt.

People like this poster more and more because it is both classic and powerful. Designers pay tribute to the classic in their eyes by changing the background color, slogan, and pattern of the poster. "KeepCalmAndTheBeatles (Keep Calm And The Beatles)" is used to express the love for the Beatles and music, and "KeepCalmAndHaveACupcake (Keep Calm And Have a Cupcake)" is used in casual restaurants.

Beyond the background of war, “KeepCalmAndCarryOn” can still give people peace and strength. On the other hand, from the perspective of fashion trends and public aesthetic psychology, this poster has just caught up with the neo-retro trend of the 21st century. Its overall style and tone, coupled with the special historical background, are undoubtedly very suitable for role-playing. One of the best spokespersons of the century, he has become a popular symbol that retro enthusiasts flock to.