Integration of culture and tourism, themed works, intangible cultural heritage and national trends, cultural creativity...the CIIF is filled with red elements

The 17th Cultural Expo is an important exhibition held to celebrate the 100th anniversary of the founding of the Communist Party of China and the first year of the "14th Five-Year Plan". At this Cultural Expo, Nandu reporters observed on-site Red elements are spread throughout the six exhibition halls and integrated into various cultural and creative forms and products. As large as red tourism, it has become a new trend in the integration of culture and tourism, and red publishing has set off a trend of red readers; as small as a bookmark, a badge, and a teacup, red elements and red memories are integrated into it. Nowadays, from party and government culture to national culture, from traditional intangible cultural heritage to the surge of national trends, cultural tourism and cultural creation with rich red elements have become an important force in the cultural industry.

The new trend of integration of culture and tourism, red cultural tour has become a highlight

In the Hunan Provincial Exhibition Hall in Hall 9 of this CIIF, a "Hunan Red Tourism Map" attracted special attention Attracting people's attention, this map marks all the red tourist attractions in Hunan Province. The exhibition hall also has the "Changsha Red Cultural Swimming Map". Coincidentally, in the Gansu Provincial Exhibition Hall of Hall 10, the reporter also saw a huge "Gansu Red Tourism Map". In the Gansu Provincial Exhibition Hall, the reporter also saw numerous brochures promoting red tourism, such as the Gansu Provincial Museum's "Hundred Revolutionary Cultural Relics Pursuing Red Memories", "Jingning County Jieshipu Red Army Long March Mao Zedong's Former Residence Memorial Hall", "Jingchuan County Martyr Wu Huanxian Memorial Hall", "Weicheng Liangkang Campaign Memorial Hall", etc., are the introduction brochures of these red tourist attractions. It shows the importance that different cities and counties in Gansu attach to the development of red tourism resources.

In the Xinjiang exhibition hall in Hall 10, the reporter also saw many red elements, such as the promotion of the live performance "359 Is a Model" by Xinjiang Taklimakan Culture Media Performing Arts Co., Ltd., and numerous Xinjiang Construction Corps Red theme investment project; in the Shaanxi Provincial Exhibition Hall, "Red Nanniwan, Northern Shaanxi and Jiangnan" has become a major attraction; in the Jiangxi Provincial Exhibition Hall in Hall 9, the results of the red gene bank pilot project at Jinggangshan Revolution Museum are displayed, which is refreshing , the marriage of red genes and technology has become a new eye-catcher.

In the Anhui Exhibition Hall, the "Art Party Class" display of Anhui Performing Arts Group is very attractive. The display of Lu'an's red heirlooms and continuation of the red blood is three-dimensional; the Beijing Exhibition Hall presents China's ** * The historical context and great journey of the Communist Party of China over the past century, including the "Ideals Shine on China" series of "Beijing Film and Drama Presentation for the Centenary of the Founding of the Party", as well as all-round red content displays such as red cultural creativity, red VR, and red reading.

The reporter visited the 6 exhibition halls at the main exhibition venue of this year’s CIIF and found that the red elements can be found shining in the exhibition groups across the country. The development of red tourism resources has become an important starting point for provinces to develop tourism and promote the integration of culture and tourism. Guangdong Province has promoted ten red tourism routes, including the Red Yangcheng Historical and Cultural Tour, Sun Yat-sen’s Hometown Historical and Cultural Tour, Dongzong Anti-Japanese War Historical and Cultural Tour, and Ye Shuai’s Hometown Red Tour. This content also became the focus of the Guangdong Provincial Exhibition Hall at the Cultural Expo. content.

In Shenzhen, civil society organizations have also become a force in promoting red cultural tourism and cultural creativity. The exhibition hall of the Shenzhen Red Culture Research Association (hereinafter referred to as the Crimson Society) is located in Hall 13. The Crimson Society is the first red cultural social organization in Shenzhen established with the approval of the Shenzhen Civil Affairs Bureau. They are based in Shenzhen, facing the whole country and the Guangdong-Hong Kong-Macao Greater Bay Area, and want to create an innovative model that combines the inheritance of red culture with the spirit of reform and opening up in a pilot demonstration area to promote the development of the red cultural industry. Wang Tianhuan, secretary-general of the society, said that the Crimson Society’s participation in the exhibition mainly displayed the contents of two sections: red cultural tourism + red cultural creation. The content of these two sections is the highlight of the association's development of the red cultural industry this year. The first is the integration of red travel routes and the development of high-quality red travel routes, and the second is the development and promotion of red cultural and creative products. Therefore, this time our Red Culture Theme Museum has created a red resource point corridor, which reflects the local red resource points in China and Shenzhen, and integrates and promotes red cultural tourism resource points. At the same time, a number of high-quality red cultural creations were launched, allowing the masses to hold red culture in their hands and let the red culture subtly penetrate into the hearts of the people.

Praising a century of splendor, red publishing has become a trend

At this CIIE, red books and publications, as well as related electronic books and publications, are comparable to the red cultural tourism display. The content display of the Party History Learning and Education Cloud Platform also includes numerous red-themed film and television dramas and artistic works. The provincial pavilions displayed publications celebrating the centenary of the founding of the Party in the most conspicuous positions.

For example, at the entrance of the Zhejiang Provincial Exhibition Hall, the first thing that catches the eye is the red-themed books displayed at the Jiangban Media booth. The reporter saw "Red Boat Story", "Red Boat Set Sail", " Comics on a century-old history of the Party, "New Journey to Strengthen the Country", etc.; the Jilin Provincial Exhibition Hall also displays special books on the centenary of the founding of the Party in the core area of ??the exhibition hall, including "Childlike Heart Praises the Party for a Centenary", "Imaging China for 70 Years", "The Great Road", "Rejuvenating the Country through Industry", etc.; in the Shanxi Provincial Exhibition Hall, you can see key red display books such as "My Party Branch and Me", "Choice", "Red Mark in Shanxi", "Shanxi Red Journey"; in the Jiangsu Provincial Exhibition Hall In the Hebei Exhibition Hall, the display of the Hebei Party History Learning and Education Cloud Platform became a The main highlight of this exhibition hall is the Shanghai exhibition hall, which uses touch screen display to electronically and videotise the red theme content of its exhibition array, which is quite design-savvy and visually innovative.

In response to the contents of the provincial exhibition groups, in the No. 14 Media Fusion Hall, Shenzhen Publishing Group specially planned the "Red Theme Digital Content Exhibition for the Centenary of the Founding of the Party". Pictures, e-books, audio books, audio and video, and courses related to the red theme of the centenary of the founding of the Party will be exhibited on site; online literature, online games, animations and IP derivatives; APPs and mini-programs, integrated media publications (AR, VR, etc.), Databases (knowledge service platforms, etc.) and other forms of content record and convey the eternal red spirit in new forms in the new era, fully demonstrating the media characteristics in the era of media integration.

In the bookstore branch of the Expo Center, the aesthetic style of the traditional Huizhou style is advanced to show the past and present of rice paper and the unique craftsmanship of Red Star rice paper, creating a rich sense of scene and participation. As for the exhibition experience, the "Red Star Yao Pengcheng" rice paper culture exhibition, which presents the unique charm and cultural heritage of rice paper, also attracts citizens and readers to check in and watch.

Use red elements to develop cultural and creative products, and embroidery and stationery are equally eye-catching

Judging from the scene of this CIIE, Hunan is doing better in developing cultural and creative products with red elements. Hongchao Cultural and Creative Industries, Jiangxi’s “Original Heart Series” cultural and creative products, and cultural and creative products displayed in the Beijing exhibition hall.

The reporter learned at the CIIE that in order to better protect, inherit and innovate Hunan embroidery, the Hunan Embroidery Innovation R&D Center of Hunan Normal University, after eight years of industry-university-research cooperation, has made great achievements in intangible cultural heritage protection, cultural and creative development, etc. Fruitful results have been achieved in many fields. The "Red Tide Cultural and Creative" series of products developed by it are very youthful and energetic, showing a temperament that young people like at the exhibition site. Its "Red Hunan Embroidery" project is an important carrier for the National Yuelushan University Science and Technology City to relive the red memory, tell the red story, and promote Hunan culture and Hunan embroidery skills. The person in charge of the project said, "Red resources are a 'rich mine'. At the intersection of the 'two centenary' goals, we should drink water and think about the source, make full use of red resources, and draw from them the surging power that will never fail. Create a better life."

The "Original Intention Series" cultural and creative products developed by Jiangxi Red Star Culture and Art are also very creative. This series is based on the sculptures and victory horns on Jinggang Mountain, the cradle of the Chinese revolution. The design elements are coupled with the words "A single spark can start a prairie fire", "Red Star Shines on China", "Jinggangshan Spirit Shines Forever" and the five-pointed star pattern, indicating that new things have a great future, inspiring people to forge ahead and inspiring young people. On the road of life, people should have ideals and be proactive.

The Shenzhen Zhongsi Garden Exhibition Hall, located in Hall 13, presents an exhibition of red cultural-themed embroidery works.

With the theme of "Inheriting the Centennial Embroidery Dream of Ingenuity", the exhibition displays embroidery works based on "red spirit". Using the skillful techniques of Su embroidery, Comrade Mao Zedong's "Qin Yuan Chun", "Loushanguan" and other poems are embroidered with sharp strokes. Emotional, bold and hearty; there are also embroidered scenes of people from all walks of life and all over the country uniting and struggling, with vivid characters and vivid expressions, reproducing the glorious image of the great man and the party; there are also other fine works of Su embroidery, with thousands of stitches and thousands of threads praising the great achievements of the Communist Party of China . At the same time, a series of innovative works of Su embroidery are on display, using new themes and new techniques to arouse people's yearning and longing for a century-old new journey. The exhibition uses red as the main color to reflect the red spirit of the Communist Party of China. Focusing on the theme of "Inheriting the Centennial Embroidery Dream of Ingenuity", the exhibition interprets the red spirit with intangible cultural heritage works, inherits the revolutionary spirit with intangible cultural heritage techniques, and promotes the red color with intangible cultural heritage charm. Culture, integrating artistry, appreciation and education, presents the inheritance and innovation of Chinese embroidery intangible cultural heritage skills.

Considering the many red elements displayed at this CIIE, how to promote the development of cultural industries with Chinese characteristics? Wang Tianhuan, secretary-general of the Crimson Society, believes that the red elements at this cultural expo are richer than before, ranging from party and government culture to traditional culture, national culture, intangible cultural heritage and national trend series. Red elements and the development of the cultural industry must be organically integrated to achieve innovation and breakthroughs. Red culture is an advanced style with Chinese characteristics that was jointly created by Chinese Communists, advanced elements and the people during the revolutionary war years. Culture contains rich revolutionary spirit and profound historical and cultural connotations. Only by integrating red culture into innovative elements and embodying them in products and forms of expression, and injecting vitality into young people, can we truly drive the sustainable development of the red industry.