Questions about nucleic acid health products

Survey of nutritional and health care products

----Take the survey of nucleic acid health care products as an example

Abstract: Through the survey of nutritional and health care products in my country, we have obtained Knowledge: Generally according to their main functional components, they can be divided into nucleic acids, proteins, amino acids, etc.; according to their uses, they can be divided into health foods, health medicines, health cosmetics, health supplies, etc.

Health care drugs have nutritional and food-based natural drug properties and should be used in conjunction with treatment and cannot be used blindly. The consumption habits and consumption motivations of nucleic acid health product consumer groups were analyzed.

1. Proposal of the topic

With the improvement of living standards, people are paying more and more attention to nutritional and health products. Some manufacturers have spotted this market and continue to launch nutritional products such as vitamins and lecithin. Now, even nucleic acid health products are on the market. Therefore, we also want to understand the understanding of nucleic acids in our own medical stores and supermarkets near our homes, so we The team members made the report "Survey on Houjie Nutritional and Health Products".

2. Purpose of the Survey

2.1 The main ways to understand health products

2.2 Understand Types of some nucleic acid health care products and their instructions

2.3 Understand the market environment and prospect prediction of some nucleic acid health care products in Houjie

2.4 Analysis of consumer behavior characteristics of some nucleic acid health care products

2.5 Analysis of purchasing habits and understanding of merchant promotions

2.6 On this basis, we advocate that people should have a correct attitude towards nucleic acid health products, not to be deceived by some false advertisements, and to have a new understanding of nucleic acids. Understanding.

3. Investigation methods and processes

3.1 Investigation methods: information review, field investigation

3.2 Investigation process

3.2. 1. Collect information.

Check relevant information through the Internet, libraries, bookstores, etc.

On-the-spot investigation into Houjie China Resources Super Plaza to collect nucleic acid types and their instructions.

Interviewed a health care product attendant at Houjie China Resources Plaza to understand the market situation of nucleic acid health care products. By filling in the form, you can learn about the different amounts of nucleic acid health care products used by different family incomes.

3.2.2 Organize and analyze the data.

The students in the group work together to analyze the data collected in the previous stage, input the relevant data into the computer, and use excel, word and other software to analyze, summarize and summarize the data and materials. Discuss some situations of nucleic acids in the market.

3.2.3 Write an investigation report.

4. Survey results

4.1 Definition of health products

The current domestic definition of health products is: those that regulate human physiological functions and are suitable for consumption by specific groups of people. A type of food that is not intended for therapeutic purposes. In addition to the nutritional and sensory functions (color, aroma, taste, shape) that ordinary foods have, this type of food also has the third function of food that is not found in ordinary foods or is not emphasized, that is, the function of regulating human physiological activities. , so it is called "health food".

There are countless health products on the market today. Generally, they can be divided into nucleic acids, proteins, amino acids, etc. according to their main functional ingredients. They can be divided into health foods, health medicines, and health care products according to their uses. Cosmetics, health care products, etc.

Health care products are food in nature, such as tea, wine, bee products, drinks, soups, fresh juices, medicated meals, etc. They have color, aroma, shape, and quality requirements, and generally have no dosage requirements. Health food refers to food with certain health effects. Health-care drugs have nutritional and food-based natural drug properties and should be used in conjunction with treatment. There are usage and dosage requirements, such as the current drugs with the word "health" in the batch number. Health cosmetics have the properties of cosmetics. They not only have small local modification effects, but also have transdermal absorption and external and internal effects, such as health perfumes, creams, mouthwash, etc. Health care products have the nature of daily necessities, such as fitness equipment, massagers, water magnets, health sachets, clothes, shoes and hats, blankets, etc.

4.2 Ways of spreading health product information

Television is the media with the largest and most extensive source of consumer information. TV advertising has become the most acceptable form of media advertising for consumers due to its strong media orientation and intuitiveness. When it comes to choosing health care products, the description of symptoms in TV advertising will guide consumers to choose based on their own conditions and find The point of convergence between your own products and consumer needs.

4.3 Types of nucleic acid health products and their instructions

Relevant people remind consumers that so far, the Ministry of Health has approved ten kinds of nucleic acid health foods, and their health functions are only Limited to immune regulation, anti-fatigue, memory improvement, and delaying aging.

The nucleic acid health foods approved by the Ministry of Health include: Hengda Nucleic Acid Oral Liquid, Polijin Nucleic Acid Drink, Orthomolecular Nucleic Acid Capsules, Zhongxi Xinli Nucleic Acid Capsules, Zhen'ao Nucleic Acid Capsules, and Zhen'ao Nucleic Acid Oral Liquid, Diyuan Brand Ludi Nucleic Acid Oral Liquid, Antai Nucleic Acid Oral Liquid, Yulin Brand Yushe Nucleic Acid Capsules, and Laifusain Brand Jingzun Nucleic Acid Tablets.

The following is a detailed introduction to these nucleic acid health products:

①Zhenao nucleic acid capsules

The main raw materials are mung beans, adzuki beans, cowpeas and black beans

Functional ingredient nucleic acid (DNA RNA) ≥ 200 mg/capsule

Health care and immune regulation

Suitable for people with weakness, frailty, and low immunity

Unsuitable people: patients with gout

Dosage and consumption method: Adults 2 times a day, 2 to 3 capsules each time

Zhen'ao Nucleic Acid Capsule Product Instructions

This product uses mung beans, adzuki beans, cowpeas and black beans as the main raw materials and is refined using modern technology. It contains the functional ingredient nucleic acid, which has been confirmed by functional tests to have immune-regulating health care effects.

②Hengda Nucleic Acid Oral Liquid

Main raw materials ribonucleic acid (RNA), vitamin C, honey

Effective ingredient ribonucleic acid (RNA) ≥10mg/ml

Health function immune regulation

Suitable for people of all ages except infants and young children

Consumption and consumption method: 2 bottles a day, continuous use will provide more health-care effects good.

Hengda Nucleic Acid Oral Liquid Product Manual

Hengda Nucleic Acid Oral Liquid is a new type of health food refined using modern bioengineering technology and advanced production technology.

Nucleic acid is the material basis of life and genetic genes. It can promote protein synthesis and enhance the function of the body's immune system. This product has been confirmed by functional tests to effectively regulate the body's humoral immunity and non-specific immunity, thereby improving the body's disease prevention ability and strengthening the body.

③Polijin Nucleic Acid Drink

Main raw materials honey, ribonucleic acid, vitamin C, stevia

Effective ingredients and content per 100ml contains: ribonucleic acid ( RNA) 1g

Health care function and immune regulation

Suitable for the elderly, frail and immunocompromised

Unsuitable for gout patients

Dosage and method of consumption: Take orally, once in the morning, noon and evening, 10ml each time.

Polijin Nucleic Acid Drink Product Instructions

This product uses ribonucleic acid as the main raw material and has been confirmed by functional tests to have immune-modulating health care effects.

④Orthomolecular brand nucleic acid capsules

Main raw materials nucleic acid, pollen, vitamin C

Effective ingredients and content nucleic acid: DNA≥8 RNA≥17

Health care function and immune regulation

Suitable for people with weak constitution and low immunity

Amount and method of consumption 3 times a day, 2 to 4 capsules each time, less for children Half, take after meals.

Notes 1. Drink more water after consumption to facilitate absorption; 2. People with pollen allergies should use with caution.

Orthomolecular Brand Nucleic Acid Capsule Product Manual

This product is a health food refined with nucleic acid as the main raw material, pollen as the auxiliary material, and vitamins and other nutrients. It has been tested through functional tests It is confirmed that this product has the health-care effect of immune regulation and can enhance the body's resistance. This product is a natural health food, does not contain stimulants and hormones, and can be consumed for a long time.

⑤Zhongxi Xinli brand nucleic acid capsules

Main raw materials nucleic acid, pollen, vitamin C

Effective ingredients and content nucleic acid: DNA≥8% RNA≥17%

Health care function and immune regulation

Suitable for people with low immunity

Not suitable for gout patients

Consumption and consumption method Daily 3 times, 2 to 4 capsules each time, half for children, take after meals. Drink plenty of water after taking to facilitate absorption.

Zhongxi Xinli Brand Nucleic Acid Capsule Product Instructions

This product is a health food made from nucleic acid, pollen, and vitamin C as the main raw materials. Functional tests have proven that this product has the health-care function of immune regulation.

⑥Diyuan Brand Ludi Nucleic Acid Oral Liquid

The main raw materials are nucleic acid and vitamin C.

Effective ingredients and content: Each 1ml contains nucleic acid ≥35mg.

Health care function and immune regulation.

Suitable for people with low immunity.

Not suitable for people with gout.

Consumption method and dosage: Oral, 2 bottles a day, shake well before taking.

The main raw materials are nucleic acid and vitamin C.

Effective ingredients and content: Each 1ml contains nucleic acid ≥35mg.

Health care function and immune regulation.

Suitable for people with low immunity.

Not suitable for people with gout.

Consumption method and dosage: Oral, 2 bottles a day, shake well before taking.

Diyuan Brand Ludi Nucleic Acid Oral Liquid Product Instructions

This product is a health food made from nucleic acid and vitamin C as the main raw materials. Functional tests have proven that it has immune-regulating properties. Health function.

⑦Antai Nucleic Acid Capsules

The main raw material is pig pancreas.

Effective ingredients and contents per 100g include: nucleotide and oligonucleotide mixture ≥5.5g, total nitrogen ≥6.5g, amino nitrogen ≥2.5g.

Health care function and immune regulation.

Suitable for people with low immunity.

Not suitable for gout patients.

Consumption method and dosage: 3 times a day, 2 capsules each time.

Note: This product cannot replace medicine.

Antai Nucleic Acid Capsule Product Instructions

This product is a health food made from pig pancreas as the main raw material. Functional tests have proven that this product has immune modulating properties

⑧Yulin Brand Yulin Nucleic Acid Capsules

The main raw materials are nucleic acid and vitamin C.

Effective ingredients and content Each capsule contains: nucleic acid ≥ 200mg.

Health care function and immune regulation.

Suitable for people with low immunity.

Not suitable for people with gout.

Consumption method and dosage: 2 times a day, 2 capsules each time.

Note: This product cannot replace medicine.

Yulin Brand Yulin Nucleic Acid Capsule Product Manual

This product is a health food made from nucleic acid and vitamin C as the main raw materials. Functional tests have proven that this product has

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It has the health-care function of immune regulation.

⑨Lifusain Brand Jingzun Nucleic Acid Tablets

The main raw materials are salmon testis extract, edible yeast extract, fish oil, vitamin C, calcium carbonate, zinc lactate, copper sulfate, Sodium selenite.

Effective ingredients and content per 1g: Nucleic acid (DNA RNA) 105.0mg-140.0mg

Per 100g: DHA 0.85g-1.15g; EPA 0.25g-0.35 g.

Health care function improves memory and delays aging.

Suitable for people who need to improve their memory and middle-aged and elderly people.

Not suitable for children, gout patients, people with allergies, and patients with severe arteriosclerosis and hypertension. Instructions and dosage: 3 times a day, 4 tablets each time, after meals.

Lifusain Brand Jingzun Nucleic Acid Tablets Product Instructions

This product is composed of salmon testis extract, edible yeast extract, fish oil, vitamin C, calcium carbonate, zinc lactate,

A health food made of copper sulfate and sodium selenite as the main raw materials. Functional tests have proven that it has the health functions of improving memory

and delaying aging.

⑩Zhenao brand nucleic acid oral liquid

Main raw materials nucleic acid (DNA RNA), mung beans, cowpeas

Effective ingredients and content nucleic acid ≥ 2g/100ml

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Health care functions, immune regulation and anti-fatigue

Suitable for people with low immunity and those prone to fatigue

Unsuitable for children and gout patients

Consumption method and dosage: Adults take 50ml once a day after dinner.

Zhenao Brand Nucleic Acid Oral Liquid Product Instructions

This product is a health food made from nucleic acid (deoxyribonucleic acid DNA ribonucleic acid RNA), mung beans and cowpeas as the main raw materials. Functional tests have proven that this product has the health-care functions of immune regulation and anti-fatigue.

4.3 Nucleic Acid Health Products Houjie Market Environment and Prospect Forecast

For some time, as long as you turn on the TV and open the newspaper, you can see overwhelming news about health, health care, and Various news and reports on the Health Expo, a series of nouns and concepts such as "health, health care industry, wealth, business opportunities, cutting-edge information in the health industry, health forums, Health Expo" seem to have never been so closely related to our lives. Houjie, an important town in the center of the Pearl River Delta, has undoubtedly become the most closely associated with "health", just like the Asia Forum and Boao, the International Folk Song Festival and Nanning, the World Horticultural Expo and Kunming, and has become an ideal holy city for the health care products industry.

In terms of health care expenses, since 1995, Houjie’s annual average health care expenses per person has increased at a rate of more than 30%.

The consumption ratio of health care products in Houjie is very high, reaching more than half, and the proportion of "not buying or taking it" is less than 30%. It can be seen that the consumption of health care products has become more popular, health care awareness has also increased significantly, and the market has huge potential. According to incomplete statistics, in the Houjie area, women aged 35-55 alone consume nearly 200 million yuan in calcium supplement products. At the same time, competition in the health care product market is becoming increasingly fierce.

4.4 Analysis of Consumer Behavior Characteristics

For consumer groups who take health care products, we analyze their household income, gender ratio, age composition, purchasing season and other factors from the perspective of consumption ability and consumption motivation. , consumer psychology and consumption seasonality were analyzed.

Consumption power: The proportion of nucleic acid consumption among Houjie people is basically in an increasing relationship with their income. This is related to the current high market prices of health care products and consumers' health awareness. The consumption proportion of those with higher incomes is at a higher level, especially in Houjie area, the consumption proportion of households with an annual household income of more than 60,000 yuan is as high as 79%.

Consumption motivations: "Self-administration", "Gifts to relatives and friends", "Purchased but not used" consumers decline with age, while the curve of "Took but not purchased" It is rising. The consumer purchasing group is mainly concentrated in young people, while the main target of taking it is mainly concentrated in middle-aged and elderly people. It can be seen that the consumption of health care products is mainly for the purpose of "expressing or conveying feelings". In these two types of cities, the age distribution of the people who have purchased or taken it is relatively even, and the consumers are relatively young.

From another perspective, we conducted a survey on the consumption channels of health care products and found that there are mainly four ways to consume health care products: self-administration, giving as gifts to relatives and friends, taking to family members and giving gifts.

Except for "self-administration", the other three methods are all for "conveying or expressing feelings".

Consumption season: Although winter is the peak season, the seasonality begins to fade. Winter supplementation is a Chinese tradition. Therefore, winter is undoubtedly the peak sales season for health care products, and this is still obvious. Summer is the season when the least amount of health care products are taken. But at the same time, most consumers have an indifferent attitude towards seasons, which shows that the seasonality of health care product consumption has begun to fade.

Consumer psychology: People who care about efficacy, price, convenience and taste of health care products are more cautious. The proportion of people in Houjie Town who take the health care products according to the instructions reached 81% and 80% respectively, indicating that health care products Currently, the consumption categories are mainly medicines and health care, and the contents of the instructions for such products have a certain guiding effect on consumers.

Whether the effects described by the product are accurate is the issue that consumers are most concerned about. This group of people is as high as 68%. This reflects from one aspect that there are uneven product quality and advertising in today's health care product market. An exaggerated phenomenon.

When asked about "what they are satisfied with about the most commonly used health products", in addition to efficacy and price, 20% of the respondents mentioned convenience of taking and 26% mentioned taste, 11 % mentioned packaging.

4.5 Analysis of purchasing habits and understanding of merchant promotions

Main places of purchase: supermarkets, self-selected shopping malls and pharmacies. Supermarkets, self-selected shopping malls and pharmacies are the main places for consumers to purchase health care products. Areas where health care products are concentrated; hospitals are the places where consumers purchase the least (both less than 5%). This shows that for both manufacturers and consumers, the positioning of health care products is somewhere between food and medicine. In comparison, consumers in Houjie Town prefer supermarkets, with a proportion of 65%, and only 20% choose pharmacies.

Purchase quantity: Most consumers tend to buy one bottle or one box at a time. Most consumers tend to buy one bottle or box of health care products at a time. This has a certain relationship with the price of health care products and consumers. related to trial psychology.

There are many promotion methods for health care products, among which "buy one get one free" and "expert consultation" are the main ones; from a ratio perspective, for consumers, "expert consultation" has a greater impact on consumers' purchases. Want to have the strongest stimulation. The reason may be that consumers' awareness of health care is relatively weak, which also means that consumers' understanding of health care products is more focused on health drugs and they trust the opinions of experts more about their efficacy.

4.6 Give an explanation of nucleic acid health products

Experts point out that nucleic acids, as important substances that regulate life phenomena, can be widely used in therapeutic drugs, health products, food additives and special-purpose cosmetics, etc. Health-related industries; For sub-healthy people with unscientific dietary structure, irregular daily diet and weak gastrointestinal digestion and absorption function and liver anabolic function, as well as the human body in the rapid growth stage and liver damage, postoperative, infection, burns and other conditions, Nucleic acid substances can be used as conditional essential nutrients and can be synthesized in the body through remedial pathways in a relatively energy-saving way.

At present, the nucleic acid health foods approved by the Ministry of Health in the domestic market have undergone strict inspections in four aspects: safety, functionality, quality controllability and product stability. Produced according to quality standards approved by the Ministry of Industry and Information Technology, product quality and performance are guaranteed. According to foreign experimental studies and literature reports, the daily nucleic acid supplement for adults should not exceed 2 grams. Excessive consumption of nucleic acid will aggravate gout for people with abnormal purine metabolism. Therefore, gout patients or people with a family history of gout should not take supplements. Foods and related products that are naturally rich in nucleic acids.

Currently, the Ministry of Health is intensifying the investigation and punishment of illegal exaggerated publicity of health foods. Consumers should correctly understand the functions of health products and not treat health foods as medicines to avoid delaying their illness.

5. Conclusion and outlook

5.1 Consumption shifts from single consumption to diversification

Although manufacturers are constantly launching various health products to meet the multi-level needs of consumers Due to the overwhelming demand, advertisements for various products are overwhelming. However, because there are so many types of health care products that they can cover almost all groups of people, consumers’ consumption of health care products has entered a mature stage, and they have begun to shift from impulsive buying to rational consumption. Consumer groups It has also shifted from the previous single type to diversification.

5.2 There is an urgent need for industry standards and regulations for health care products

Experts pointed out that after China joins the WTO, the most qualified person to represent China’s advanced culture and independent intellectual property rights to the world should be the first Promote traditional Chinese medicine and related health products. Developing industry standards and regulations for health care products as soon as possible has become a top priority.

5.3 Health care products have unlimited business opportunities

According to relevant data, China’s community medical care contains huge business opportunities. It is estimated that in the next five years, China’s community medical care will exceed 50 billion mark. Some knowledgeable people have long been optimistic about this sweet cheese and are ready to compete in the community health care market.

5.4 Establish brand awareness

Due to the development of health care products, it has entered the brand era, so a good brand can influence consumers' purchasing behavior. Research has found that consumers have a high level of awareness of various health care product brands. Usually consumers can mention no less than one or twenty health care product brands, and the competition between similar product brands is also obvious. . Since the efficacy of similar health products is not much different, how to establish your own brand image and find the selling points of the product while ensuring the efficacy is not only an important way to guide consumers to convert to loyal consumers, but also An important means to gain a share in an increasingly competitive market. Therefore, if I were an investor, I would invest in nucleic acid health care products. How could I let such an attractive business opportunity pass? However, we must also pay attention to the credibility issue here, because this is an important reason for success or failure.

I am also a freshman in high school and can give you a copy!