Summary of bank 315 promotional activities

In order to further improve financial consumers’ awareness of rights, responsibilities and risks, and help them consciously stay away from and resist illegal financial business activities. Next, I will bring you a sample summary of the bank’s 315 promotional activities. I hope it will be helpful to you. Summary of the Bank’s 315 Publicity Activities 1

To guide financial consumers to rationally protect their rights and build a harmonious and green financial consumption environment, Minsheng Bank Dalian Branch actively responded to the call of the People’s Bank of China and held meetings at the branch from March 9 to 15 All business outlets, community branches, and self-service banks within the jurisdiction carried out a centralized publicity campaign for the "2015 Financial Consumer Rights Day" with the theme of "Rights, Responsibilities, and Risks", fully cooperating and taking the initiative to carry out publicity activities.

This event lasts for half a month, with the theme of “Rights, Responsibilities, and Risks”. During the event, staff from Minsheng Bank Dalian Branch focused on publicity and explanation to the public on various legal rights of consumers, rights protection methods and channels, bank financial management, illegal fund-raising, etc. Through publicity, we will strengthen financial consumers' awareness of risk responsibilities, further enhance financial consumers' awareness and ability to protect their legitimate rights and interests, and at the same time advocate consumers to consume rationally and choose appropriate financial products and services scientifically and rationally.

1. Attach great importance and actively prepare to lay a good foundation for the smooth implementation of centralized publicity activities

In order to improve customer service levels, safeguard the rights and interests of financial consumers, and strengthen the knowledge popularization of employees in the industry , the branch organized employees to study the "New Consumer Rights Protection Law" to understand the revised background, new highlights and basic rights granted to consumers; to study the "Consumer Financial Knowledge Education Manual" to master basic knowledge of financial services, Complaints and rights protection instructions, as well as common product and service risks and operational precautions; learn the "Credit Reporting Industry Management Regulations", master the online credit report inquiry method, and improve employees' compliance awareness of inquiry, management and use of personal credit information in accordance with the law.

2. Carry out consumer rights protection themed activities

(1) Pay attention to branch publicity

Publicize the branch’s consumer complaint handling mechanism through branches to popularize financial consumption Knowledge. The publicity content mainly includes the bank’s complaint hotline, complaint channels, complaint handling procedures and consumer complaint paths, etc. Minsheng Bank Dalian Branch also produced publicity notice boards and leaflets on consumer rights protection and placed them in prominent locations at each business outlet. LEDs and self-service machines at each outlet broadcast slogans such as "Popularize knowledge of financial regulations, protect the legitimate rights and interests of financial consumers", "Smooth rights protection channels, protect the legitimate rights and interests of consumers, stabilize the order of industry development, and improve financial service levels."

At the same time, in response to the increasingly wide range of WeChat users, Minsheng Bank Dalian Branch has developed WeChat promotional materials and released 3.15 special reports on the branch’s WeChat public platforms to popularize financial knowledge.

(2) Theme publicity activities

Minsheng Bank Dalian Branch produced a 3.15 theme publicity leaflet based on the "Financial Consumer Rights Day" Promotional Manual issued by the People's Bank of China, which was displayed at the branch Exhibition booths are set up in areas with high traffic around the branches, and business backbones with rich business experience and strong communication skills from the branches serve as publicity personnel. They proactively distribute brochures and popularize financial knowledge to customers who come to the branch to handle business and citizens passing by. At the same time, we take advantage of the convenient conditions of community branches to go deep into the community to carry out knowledge interpretation of the people's safety rights, rights to know, rights protection channels, risk prevention methods and other aspects.

At the same time, during the event, the after-sales managers of each branch distributed financial knowledge education materials to the returning customers during various on-site return visits, and conducted face-to-face financial knowledge publicity and education, which won the unanimous approval of customers. Good reviews.

(3) Conduct risk investigation in areas with high internal complaints

During the activity, we focused on asset quality, illegal operations, legal proceedings, customer complaints, petition incidents, and employee behavior. Self-examination in areas such as improper financial products and agency business, and arbitrary charges on small, medium and micro enterprises. Take effective measures to deal with various risks discovered during the investigation and formulate response plans.

Strengthen employee education and standardized management of marketing behaviors to prevent problems before they occur and resolve potential conflicts in advance

After the centralized publicity activities, Minsheng Bank Dalian Branch will continue to publish complaint notice boards at prominent locations in each business outlet. The external website publishes processing procedures, basic financial knowledge, consumer rights protection knowledge, etc. Banking industry consumer publicity and education services have always been placed in an important position, and banking industry financial basic knowledge publicity activities are regularly carried out in certain forms every year to build a long-term mechanism for public education.

This promotional activity has achieved good results in promoting and popularizing financial knowledge. Minsheng Bank Dalian Branch stated that it will continue to do a good job in publicity and popularization, and carefully summarize the experience and practices of the event. Summary of the Efficient Bank 315 Promotional Activity 2

In order to promote the healthy development of Shanghai's banking industry and create a harmonious and honest financial environment, we will cooperate with the city to carry out the "Harmonious Financial Integrity Service" - the Shanghai Banking Industry 315 International Consumer Rights Day Publicity Week, according to the Shanghai Municipal Government In accordance with the relevant requirements of the Banking Association and branch offices, our bank carried out the "315 International Consumer Rights Day themed publicity campaign" on March 15, 2013 in hundreds of branches in all districts and counties across the city. Although it was cold and windy on the day of the event, the service enthusiasm of our bank staff infected every customer who passed by and actively promoted and popularized financial knowledge.

Improving the level of financial services and safeguarding the rights and interests of financial consumers are important measures for our bank to fulfill corporate social responsibilities and establish an industry service model. They also reflect our bank's core corporate values ??of "customer-centric". In order to safeguard the rights and interests of financial consumers, from the perspective of customers and thinking about what customers think, all 100 branches under the jurisdiction participated in the activities and actively participated in the activities. They accepted customer consultations through the distribution of promotional leaflets and set up booths on site, and achieved good results. activity effect. The activities are carried out as follows:

1. Five branches of our bank participated in the promotion activity of setting up stalls at hundreds of branches across the city

Our bank’s Luwan Dapu Road Branch, Xuhui Damuqiao Road Branch, Pudong Lianyang Sub-branch, the public customer service team of the branch's business department, and Nanjing West Road Sub-branch, as five key outlets, participated in the promotional activity of setting up booths at 100 outlets in the city. Each activity unit attached great importance to the relevant notification after receiving it, organized and arranged staff as soon as possible according to the activity requirements, and prepared all kinds of publicity materials.

From 9:30 to 11:30 a.m. on March 15, five key branches of our bank set up an outdoor "financial knowledge popularization platform" at the entrance of the branch or in the open-air plaza where the flow of people is more concentrated, establishing a The "Harmonious Finance, Honest Service" roll-up publicity board also displays promotional materials related to telecommunications fraud risk prevention, bank cards, financial products and other aspects. It provides on-site knowledge guidance to the passing public, answers customer questions, and accepts customers. Complaints and Suggestions.

In addition to financial knowledge leaflets on "Preventing Financial Risks", "Bank Cards" and "Personal Finance" at the event site, each outlet also prepared information leaflets, cards, posters and currency anti-counterfeiting information on preventing telecom fraud. Knowledge promotion brochures, prevention of illegal fund-raising promotion leaflets, etc. Branches such as Luwan Xietu Road Branch and Xuhui Damuqiao Road Branch are surrounded by residential areas. Most of them are middle-aged and elderly residents, who are the main customer groups of the branches. In view of the fact that many middle-aged and elderly customers are not very alert to the modus operandi of various fraudsters, and at the same time have vague concepts about various products, when introducing the promotional content in detail, our bank employees focused on the content in the promotional leaflet, and also Remind customers to read carefully and pay more attention to relevant knowledge. Since the branch business department, Jing'an Nanjing West Road Sub-branch and Pudong Lianyang Sub-branch are located in busy cities, they have chosen commercial areas with large flow of people or around the branches to accept on-site consultation and answers from past customers, with remarkable results. Some customers asked about the unknown fraudulent text messages they had received. Our bank staff immediately reminded the customers not to believe it and not to transfer money to the so-called "safe account". In addition, they prepared promotional materials for them to learn and understand, and reminded the customers to Learn more, understand more and take precautions in your daily life.

2. One hundred branches of our bank participated in financial knowledge popularization activities

Nearly one hundred branches of our bank also set up revolving doors, leaflets and branch promotion points. Promote financial risk prevention, account security, currency anti-counterfeiting and other knowledge to customers.

Some branches such as Nanhui have combined the "Three Advances" activities to promote modern financial knowledge to the general public by entering residential communities, business districts, and small and micro enterprises, popularizing financial products, services, and laws, using vivid cases, explanations, etc. This will enhance residents’ vigilance against telecommunications fraud and other crimes. The vivid case explanations and the distribution of exquisite and helpful promotional leaflets made customers deeply feel the service enthusiasm of our bank staff at the event site, shortening the relationship with consumers and consolidating our bank's century-old brand.

After a day of activity promotion, our bank*** distributed to customers "Personal Finance", "Financial Risk Prevention", "Bank Cards" and our bank's anti-counterfeiting, anti-fraud and other promotional materials*** It has received more than 5,000 customer visits, collected more than 800 service satisfaction questionnaires, and imparted essential financial knowledge and financial skills to consumers in an easy-to-understand way, fully demonstrating the Bank of China’s The image of wholeheartedly serving customers has been well received by customers.

In the future, our bank will implement a long-term mechanism, continue to strengthen the popularization of relevant knowledge in this area, and continuously improve the level and quality of our bank’s services, so as to truly make our bank’s business and services closer to customers and meet customer needs, so as to Practical actions contribute to the construction of Shanghai's international financial center and the construction of a harmonious financial consumption environment! Summary of the bank's 315 publicity activities 3

In order to comprehensively and in-depth publicize and popularize financial knowledge, strengthen the protection of consumer rights and interests, and further enhance consumption To enhance the self-protection awareness and risk awareness of consumers and build a harmonious financial consumption environment, Shanghai Branch of Shanghai Pudong Development Bank (600000, shares Promote content such as "Rights, Responsibilities, Risks" and "Stay away from illegal fund-raising and prevent financial fraud".

It is reported that in order to fully listen to the hot issues that citizens are currently concerned about, Shanghai Pudong Development Bank held a meeting at the Songjiang Branch Sales Department, Baoshan Branch Sales Department, Jing’an Branch Sales Department, and Qingpu Airport Business Department in the city on March 15. Sub-branch, Hongqiao Sub-branch Business Department, Huangpu Zhonghua Road Community Sub-branch, Changning Sub-branch Business Department, Sanlin Sub-branch Business Department, Luwan Yongyin Building Branch, Fengxian Sub-branch Business Department, Xujiahui (002561, stock x) Sub-branch, Nanshi Sub-branch Business Department, A total of 13 business outlets including Hongkou Liangcheng Road Branch set up booths to promote the event. In addition, the bank will have 50 branches participating in the publicity week activities in the coming week, using various publicity materials to let financial consumers understand various important rights and interests and understand relevant rights protection methods.

This event focuses on: fully respecting and protecting financial consumers’ rights to property security, right to know, right to make independent choices, right to fair trade, right to education, right to information security, right to claim compensation according to law, right to be protected. Respect human rights, and stay away from hot spots such as illegal fund-raising and preventing financial fraud. Shanghai Pudong Development Bank will also inform financial consumers through activities how to exercise their rights according to law, various legitimate channels for resolving disputes, and ways to make complaints; and strengthen the education of financial consumers' risk and responsibility awareness. Strengthen publicity and education on financial consumers' risk awareness and responsibility for their own decisions, so that financial consumers understand that while they "enjoy their own benefits", they must also "bear their own risks." It then helps financial consumers to be more alert, consciously stay away from and resist illegal financial business activities, guide financial consumers to conduct risk self-assessment, and choose appropriate financial products and financial services based on their own risk tolerance and the risk characteristics of related products.

Although the "March 15 International Consumer Rights Day Publicity Week" event lasts only a short week, its impact will be far-reaching and reflects the initiative of banking financial institutions to effectively protect financial consumers. gestures and actual actions. In the future, the Shanghai Branch of Shanghai Pudong Development Bank will also combine the increasingly changing and normalized characteristics of financial consumer rights protection work, and use the advantages of employees, outlets, etc. to carry out systematic and diversified inclusive financial services, guide the public's financial consumption behavior in an all-round way, and implement It really helps consumers understand banks, understand them, and make good use of them. Summary of the Bank’s 315 Publicity Activities Chapter 4

In order to improve the service level of our bank, fully create a harmonious and sincere consumer environment, and protect the legitimate rights and interests of financial consumers, in accordance with the relevant requirements of superior departments, our bank will On March 15, the “Financial Consumer Rights Protection Promotion Activity” was launched. On the day of the event, our bank’s vice president in charge of consumer rights protection personally led a team and led employees to promote financial knowledge to each customer.

Improving the level of financial services and safeguarding the rights and interests of financial consumers are our bank's fulfillment of corporate social responsibilities, and also reflect our bank's corporate values ??of always being "customer-centric". The specific publicity activities are as follows:

1. Carry out community publicity activities.

In view of the characteristics of the large number of community and student consumers in our bank outlets, on March 14, our bank set up consultation points in densely populated streets, and patiently and carefully addressed the people who came to consult one by one. answer. In addition, our bank employees also went to the community and Sanhe Vocational and Technical College to teach the public and students about financial consumer rights protection, RMB anti-counterfeiting and other knowledge, and accepted customer complaints and suggestions.

2. Participate in centralized publicity activities in the square.

On the morning of March 15, our bank participated in the "3.15" consumer rights promotion event with the theme of "New Consumer Law, New Rights Protection, New Responsibilities" hosted by the XXX Radio and Television Bureau. A special information desk has been set up to accept inquiries from the masses and distribute various promotional materials. ***Distributed more than 1,400 copies of promotional materials and received consultations from more than 1,000 people.

3. Create a safe and secure consumer atmosphere

In early March, in order to create a safe and secure consumer atmosphere, our bank specially printed 5,000 copies of financial consumers’ rights protection knowledge. Orders are issued at various business outlets. At the same time, LED displays at each business outlet are used to popularize financial knowledge to customers and remind customers to protect their rights and interests, which has been well received by customers.

This event is just the beginning. Our bank will implement a long-term mechanism, continue to vigorously strengthen the popularization of relevant knowledge in this area, continuously improve our service level and quality, and establish our bank’s dedication to customers The image of service contributes to the construction of XXX's financial undertakings and the construction of a harmonious financial consumption environment. Summary of Bank 315 Publicity Activities Chapter 5

March 15th is the annual International Consumer Rights Day. In order to further promote the publicity and education of financial consumers and effectively protect the legitimate rights and interests of financial consumers, Guangfa Bank Anyang Zhangde Road Sub-branch conducted a financial promotion activity on March 14 on the occasion of the "3.15 International Consumer Rights Day". This promotion activity was welcomed by the general public. It is summarized as follows:

1. The theme of this event is "Rights. Responsibilities. Risks".

Promote various legal rights to financial consumers, inform them of the legitimate channels and methods for resolving disputes, and strengthen education on financial consumers’ risk awareness and responsibility for their own decisions. Guide consumers to protect their rights and interests legally, reasonably and orderly.

2. One of the publicity themes of this event is to promote the “New Consumer Law”.

The "New Consumer Law" stipulates that consumers enjoy the "right to safety, the right to know, the right to choose, the right to fair trade, the right to claim, the right to education, the right to be respected" and five types of dispute resolution methods, informing financial consumers of their legal rights and how to exercise them, various legitimate channels for resolving disputes, and ways to make complaints. Through the "Financial Consumer Rights Day" activity, financial consumers can further understand their legal rights and guide financial consumers to rationally safeguard their rights.

The event was promoted at the entrance of our branches. For this event, our bank distributed brochures on rights protection knowledge to consumers, and also publicized financial knowledge that is closely related to people’s lives, such as preventing telecommunications fraud and identifying counterfeit currency. . This event helped citizens better understand financial knowledge and financial products, effectively improved the public's awareness of bank financial products and their ability to prevent financial risks, and created a good atmosphere for safe consumption.

During the event, the branch attached great importance to financial consumer consultation, complaint acceptance and handling, and properly handled financial consumer disputes. It also took this opportunity to further strengthen the construction of the branch's financial consumer rights protection working mechanism.