How to write the WeChat voting activity plan?

As a senior operator of WeChat, my customers are most concerned about the growth of fans and the increase of reading. Without fans, the number of clicks on the article can't go up, and the content launched is unattended. Can quickly increase the number of fans, increase reading, not only can complete the assessment of customers, but also have a sense of accomplishment.

There are many tricks to add powder, and we have tried many, such as: lottery games, forwarding screenshots of friends, friends' praise, backstage reply, etc ..... But the effect is not great, and fans are almost growing at a snail's pace. In the form of high customer evaluation, we chose WeChat voting; Let's talk about this activity case with you, and please forgive me for the shortcomings.

WeChat official account: XX official account of WeChat

Time: 20 1 6 August 18-September 15 (preparation1week, voting for 3 weeks).

Activity theme: 2065438+2006 xx most popular food merchants selection.

Expenses: 300 yuan prize (including travel prize and free meal sponsored by the merchants), promotional materials 14240 (sponsored by the real estate developers), voting system of 2,000 yuan, and the expenses of business liaison personnel of 9,000 yuan, totaling 25,540 yuan (including the sponsorship of the real estate developers).

Results: A total of 739 enterprises participated, with 250,000 votes and 654.38+500,000 visits. New fans were added during the event 159028. After three months of activities, about 30,000 fans lost, and the cost of fans was 0.2 yuan. The reading volume of WeChat official account has increased rapidly, with the highest reading volume reaching 3W+ and the reading volume of high-quality soft text reaching 5000 to 1000+.

Figure 1: Screenshot of fan growth.

Figure 2: Trend chart of increasing fans during the event.

Why can I smoke powder when I vote?

First of all, why is voting popular in operation? I personally summarized various beauty contests, selected Meng Bao, selected the best employees, excellent teams and businesses, mainly as follows:

1, profit rate

But when voting, most of them have high or low votes and rankings, so there must be prizes. For example, when Mengbao votes, there will be prize-winning learning machines, positioning watches, photo bags and parent-child tours. And beautiful women will have mobile phones, tablets, cash and so on. The orientation of our activities is the most popular food selection. For merchants, the top 10 can get medals provided by the government and exposure opportunities of new media. For the fans who participated in the voting, we have prizes such as travel awards, star-rated hotel buffets, music restaurant buffets, commodity inspection-free and merchant coupons every Friday during the event. As long as an activity is well planned and the prizes are attractive enough, people will definitely come to participate.

2. sense of participation

One person can't be a big show by singing a opera, so this voting activity fully reflects the sense of participation. Sign up for the competition as the first wave participants, and then actively canvass for publicity in various groups. As a voter, he is also participating, interacting with the contestants, voting and experiencing other contents in the activity.

3. Sense of honor

Step 4 spread

The choice of this activity is a business choice. Behind every business is a team. There are bosses, shop assistants and customers. Their circle of friends is a channel of communication. Compared with individual selection, commercial selection has stronger communication and wider coverage.

Summarized the large and small activities, the prizes are mainly divided into the following categories, and everyone chooses according to the resources and affordability of their own company and platform.

New hot products: Iphone7, beauty camera, etc.

Strange: most of these creative products;

Digital: mobile phone, tablet, computer, TV, etc.

Services: Free car washing, decoration, swimming card, ball training, etc.

Virtual products: such as travel rewards, publicity and exposure, etc. ;

Vouchers: vouchers, coupons, experience coupons, free coupons, etc. ;

Summary: There are many kinds of prizes, but they should be suitable for your audience. The success of an activity is also very important in co-sponsorship. In order to help sponsors expose and drain the entry point, negotiation is more appropriate.

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