Stories about advertising

Three people went to sell combs to a monk. A week later, Mr. A only sold one comb, Mr. B sold 10 combs, and Mr. C actually sold 1,000 combs.

Mr. A said that he visited three monasteries and was scolded and beaten by monks countless times, but he remained unyielding and finally moved a young monk to buy a comb.

Mr. B went to a famous ancient temple. Because the mountain was high and the wind was strong, the hair of the devotees who came to offer incense was messed up.

Mr. > "The abbot thinks it makes sense.

There were 10 incense tables in the temple, so I bought 10 combs.

Mr. Bing came to a famous and extremely popular Buddhist temple in the mountains, and said to the abbot: "Everyone who comes to offer incense must have a pious heart. The temple should give you rewards to bless you with peace, happiness, and encouragement." Do more good deeds.

I have a batch of combs. Your calligraphy is excellent. I can engrave them with the words "Ji Shan Comb" and give them as gifts.

The abbot was overjoyed and bought them immediately. Get 1,000 combs.

Found some interesting stories about the "1984" commercials.

1. The director of this film is 46-year-old Ridley Scott - many years later, this man's epic film "Gladiator" is about to win an Oscar - Because he successfully directed the science fiction movie "Alien", he was noticed by Apple Computer's advertising agency Chiat\Day and was ordered to spend US$900,000 to shoot this 60-second commercial that was about to shock the world.

2. This TV commercial, which first aired during the Super Bowl on January 22, 1984, was considered "the first in history" by then-Apple CEO John Sculley. Marketing 'Case'.

In other words, the sensational effect of the promotion itself has attracted enough attention to be comparable to the product itself.

3. When Steve Jobs proudly showed the "1984" advertising sample to the board of directors for the first time, this "masterpiece" scared the faces of the guests present.

No one has ever seen such a product advertisement that pretends to be mysterious and sells ideology.

What’s even more frightening is that there is no trace of the product in this electronic product advertisement.

Everyone looked at each other and bitterly commented that this was "the worst TV commercial in history."

4. Apple co-founder Steve Wozniak was later caught by Jobs to watch this advertisement, and was stunned and felt "incredibly good".

But Jobs told him that the board of directors would not allow the ad to be broadcast.

Woz asked how much it would cost to run an ad, and Jobs said it would be 800,000.

Woz suggested that they each pay half of the money to air the ad, but Jobs ignored the idea.

5. Xia\Dai Advertising Company was required to immediately sell the 90 seconds of "Super Bowl" advertising time it had previously purchased and give up advertising.

Although the "Super Bowl" game is the most popular and expensive TV advertising time in the United States, the calendar has turned to the end of December 1983, and the game is imminent. Xia\Dai Company tried its best to sell only 30 seconds of it.

At the last moment, the creative staff of Xia\Dai Company were extremely determined to believe that their work would be a great success, and without Apple's knowledge, they released the unused video according to the original plan. The promising "1984".

6. Although many people say that "1984" was only played once in the Super Bowl, that is not the case.

In order to qualify for various advertising awards, Xia\Dai Company spent $10 (no mistake) on KMVT station (no one has heard of it) at 1 o'clock in the middle of the night on December 15, 1983. The commercial was aired on Channel 11 of a small radio station.

7. Starting from January 17, 1984, "1984" was launched in the movie insert advertising network ScreenVision.

Because many movie theater owners liked this commercial so much, they advertised for Apple for several months without taking any money.

Well, I think that’s all the interesting tidbits about “1984”.

Let’s add 3 more anecdotes about Apple ads to complete the story.

8. Apple’s “Think Different” advertising slogan is actually launched for IBM’s “Think” series product line.

(This one is indeed a bit too old, but it’s good to learn something new by reviewing the past.

) My favorite is this one