Qiu Xiandong: Hongqi brand has three swords and three lines simultaneously, and the demand for multi-scene vehicles has been fully met.

Auto auto

Qiu Xiandong: Hongqi brand has three swords and three lines simultaneously, and the demand for multi-scene vehicles has been fully met.

Auto auto | Zhang Ying faces the future, and the Red Flag brand with three sub-brands of "Red Flag Sunflower", "Red Flag New Energy" and "Red Flag Energy Saving Automobile" faces the future, actively seeking change and actively responding.

Qiu Xiandong, general manager of China FAW Group, said during the Shanghai Auto Show that under the background of high-quality development, continuous innovation and iteration of independent technology, and renewed and upgraded consumer demand, the three sub-brands of Hongqi brand are the new features of China's automobile industry, which fully meet the needs of Chinese people with noble feelings and multi-scene vehicles.

Hongqi sunflower seed brand logo is "sunflower", which means "harmony and prosperity", and represents the perfect integration of Hongqi's top technology and Chinese Millennium civilization. "Red Flag Golden Sunflower" will continue the legend of the times with cultural classics and inherit the dream of home and country with ingenious products.

As a brand-new masterpiece of Red Flag Sunflower brand, the brand-new Red Flag L5 insists on paying tribute to the classics of national cars, integrating top design, top technology and top technology.

In terms of appearance, in the front of the car, the creativity of the car light comes from the algae well in the Temple of Heaven, and the grille is inspired by jade pipes and bamboo joints, with oriental rhythm and exquisite workmanship; On the side, the majestic posture is perfectly integrated with the rigid and flexible lines, with the head held high and the standard flying; At the tail, the taillight design is derived from the shape of the palace lantern, and the matrix decorative strip implies the brightness and composure of the lantern. In terms of interior decoration, the horizontal outline originated from the upturned double eaves of China building extends from the front of the car to the central axis, which is elegant, straight and extraordinary; Comfortable seats derived from Chinese round-backed armchairs are comfortable, elegant and enjoyable; Using China's non-legacy lacquer art and embroidery technology, spring scenery is full of national treasures.

At the same time, the new Red Flag L5 is equipped with the only independent V8T engine, creating 49 patented technologies such as high-precision balanced combustion, showing top power; Introduce an independent state secret algorithm to protect global data at all times and achieve top-level information security; With the first mirror painting, multi-color spraying, ingenious manual and other technologies in China, we will create top quality. At present, the brand-new Red Flag L5 has officially accepted the global reservation, bringing users a top-level experience that highlights the beauty of the East and the demeanor of a big country.

"Flag with wonderful wings" gathers new energy and leads the future intelligently. Hongqi New Energy's sub-brand logo is "the wonderful wing of the flag", which means "the young eagle spreads its wings and life is exciting", which means that Hongqi New Energy cares for nature, cherishes life, focuses on new energy and gathers green wisdom to travel. Seeing the future Red Flag new energy products with wisdom perfectly explains the innovative pursuit of "walking with beauty and accompanying beauty".

Hongqi E00 1 and Hongqi E202 are the Gemini of Hongqi New Energy Sub-brand at this Shanghai Auto Show. Among them, Hongqi E00 1 is a luxury intelligent pure electric car for cutting-edge and distinguished pioneer users. It is the brand-new design concept of Hongqi New Energy and the first brand-new product under the "Flag" super architecture FMEs. Adhering to the concept of "national car safety and national car health" of Hongqi brand, it brings users an all-round ultimate driving experience from three aspects: cutting-edge modeling, excellent performance and intelligent technology.

Cutting-edge modeling is the most beautiful and wonderful. In terms of appearance, on the front of the car, the smiling grille is perfectly integrated with colorful lights, such as the flag wing logo of the eagle, which is outstanding in style; Side, dive posture, handsome lines, sharp and smart wind; Tail, warp and weft intertwined, radiant taillights, avant-garde technology. In the interior, the design of "multi-dimensional interconnection and smart space" is adopted, and the modeling dynamic frontier surrounded by suspended and naturally stretched lines is adopted; Immersive intelligent AR? On the HUD side, the 6+ 15.5-inch curved dual screen is pleasing to the eye.

HME, an electric platform owned by FMEs, the "Flag" super architecture, provides interchangeable multi-version models. The battery replacement version has a battery life of 600 kilometers, and the battery upgrade can be completed in 60 seconds, and the battery life is "iterative and worry-free"; The long battery life and fast charging model adopts CTP battery design scheme, with a battery life of 800 kilometers, convenient charging and worry-free battery life; Red flag custom battery core, multi-source intelligent heating and vehicle-pile linkage insulation technology make the battery "less attenuation at low temperature" and "safer at high temperature"; At the same time, it is equipped with high-performance front and rear dual motors with a total power of 455? KW, the peak torque can reach 756N·m, and the acceleration of zero hundred is only 3.9 seconds, so the control is easy.

Smart technology, to your liking. FMEs, the first "Flag" super architecture equipped with intelligent platform h is, takes the internationally advanced car cloud integrated SOA architecture as the core, providing users with wonderful and desirable intelligent driving and intelligent cockpit experience. In the aspect of vehicle SOA architecture, self-built FAW. OS realizes soft and hard decoupling, with more than 300 open software APIs and more than 500 Tops. Computing power of real-time operation; In terms of intelligent driving, 34-channel high-precision sensing devices achieve the world's leading centimeter-level positioning, covering high-speed urban trunk roads and "point-to-point" autopilot scenes all day, and equipped with optional intelligent driving upgrade packages to provide a comfortable and comfortable intelligent driving experience; In terms of intelligent cockpit, the hall-level exclusive audio equipped with the aesthetics of red flag sound field is equipped with multi-modal active interaction technology with 99% user intention recognition rate, and with the high-speed upgrade of OTA, it continues to provide an intelligent experience with rapid interconnection and infinite evolution.

The long-life version of Hongqi E00 1, which is scheduled to be launched in June this year, has been blindly ordered. The pure electric SUV Hongqi E202, which also adopts the latest design concept of Hongqi New Energy and is equipped with a series of cutting-edge scientific and technological equipment, is specially designed for new aristocratic family users to meet the demand of "leisure off-road" and will be officially launched in February 2024.

The logo of Hongqi energy-saving automobile brand is "Win the Flag", which means "Ideal Flying, Dreams Come True", representing a high banner, inspiring enterprising feelings and demonstrating national self-confidence. With the high-spirited style of the new era, the eternal pursuit of fashion travel and exquisite life of Hongqi energy-saving automobile is presented to the extreme.

At this auto show, Hongqi Energy-saving automobile brand appeared with four brand-new products, namely Hongqi H6, Xinqihongqi HS5, Hongqi HS3 and Xinqihongqi HS7, to meet the needs of users in the new era for multi-scene vehicles.

Hongqi H6 is a B+ luxury fashion car that leads the fashion trend, and the price is 654.38+0.928 million yuan-2.398 million yuan. On the basis of inheriting the brand's unique "safety, health and intelligence", Hongqi H6 has been endowed with new fashion characteristics. At the same time, it highlights three unique charm points: fashion value, fashion strength and fashion enjoyment.

Exterior decoration, based on the design concept of "Shang Zhi Yi", adopts sliding back body, suspended roof, central exhaust and hatchback tailgate to show its vigorous posture; The interior is based on "hanging technology, simplicity and integrity", with integrated sports seats, D-shaped steering wheel and carbon fiber decoration, showing the fashion trend. Equipped with an innovative self-developed 2.0T engine, it has 77 patented technologies, including 350bar ultra-high pressure injection, matched with 8AT gearbox, and the maximum power reaches 185? KW, peak torque of 380N·m, acceleration of 6.8 seconds, surging power, flying passion; Four carefully adjusted driving modes, combined with continuous damping control shock absorber, can monitor and dynamically adjust the road and body posture in real time, with quick and accurate response, making driving more leisurely.

Fashion is comfortable and wonderful. Nearly 5 meters long and over 2.9 meters wheelbase, bringing the best seating space in the same class; 500-liter oversized suitcase, enjoy easy travel; One-piece seat with 8-point pneumatic massage makes it safe to sit; 12.6 inch central control vertical screen with clear picture quality; 12 speaker red flag exclusive audio, original low-frequency enhancement and virtual surround technology, to create a shocking audio-visual.

In addition, the brand-new Red Flag HS5, which is upgraded and refreshed in terms of face value, motivation and wisdom, is expected to be listed in May this year; The A+-class new-generation SUV Hongqi HS3, which is built for the pioneer users of Guochao, is expected to be launched in July. The brand-new Red Flag HS7 of the C-class SUV, which is specially built for multi-member family users, will create a quality experience of super-large space, changeable layout and energy-saving travel, and is expected to be launched in August.

At this year's Shanghai International Auto Show, Hongqi brand also exhibited two technical platforms under the super architecture FMEs-the electric platform HME and the intelligent platform his. The electric platform HME integrates four systems: high-energy safety battery, high-efficiency electric drive, high-power intelligent energy supplement and intelligent driving safety chassis, which can cover all sub-models of future Hongqi new energy brands A, B, C and D cars, SUVs and MPVs. The intelligent platform HIS includes three systems: advanced electronic and electrical, automatic driving and comfortable cockpit.

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