What is the entrepreneurial spirit of China Southern Airlines?

China Southern Airlines Co., Ltd. adheres to the "people-oriented" management concept, implements the cultural strategy, takes "making China Southern Airlines the first choice for customers and a shortcut to communicate with China and the world" as its mission, and takes "China Southern Airlines people, customers first, safety, integrity, action and harmony" as its core values, and advocates "caring for employees, being enthusiastic about customers, being sincere to colleagues, being loyal to the company.