The development prospects of Hufeng Mountain Peach Blossom Festival

Planting special seedlings along ***Tongfufu Road

Get off the beltway and walk along the Zengjia Town Agricultural Park Road. On the left are the new farmers' houses with Bayu style , on the right is the endless modern urban agricultural park. As far as the eye can see, there are patches of peach trees, a beautiful scenery of the new countryside... This is the famous Shapingba District, known as the "urban back garden". Home Town Hufeng Mountain Village.

Insist on coordinating urban and rural development and making good use of policy resources

When walking into Hufengshan Village, I saw an eye-catching slogan hanging on the wall of the village public service center: The villagers’ Firewood, rice, oil, salt, sauce, vinegar and tea are our national affairs. Under the slogan is a patch of seedlings characteristic of Hufeng Mountain Village - red-leaf heather, which are full of vitality all year round. "These Photinia can be regarded as one of the pioneers in the development of our village's industry." Su Shihai, secretary of the Party branch of Hufengshan Village, said proudly that it is the development of seedlings and fruit planting such as Photinia and peach trees that has driven the local development. tourism, thereby promoting the rapid development of the service industry, allowing Hufeng Mountain Village to embark on an integrated development path integrating planting, tourism and service industries. "Without the planting industry, there would be no Hufeng Mountain Village." Su Shihai said that the key to the development of Hufeng Mountain Village is to grasp the main line of "coordinated urban and rural development", make good use of municipal and district-level policies, and vigorously introduce And promote the planting of fruits and seedlings throughout the village. In recent years, Hufeng Mountain Village has seized the opportunity and actively used the "Thirty Thousand Plan" personnel stationed in the village as well as the "tripartite interactive platform" of the village, community, and district-level agencies to leverage its resources, manpower, and intelligence to carry out work closely focusing on people's livelihood issues. . In the past few years, the village has introduced 19 agricultural industry projects, realizing urban-rural development, complementary advantages, and full sharing of resources, allowing Hufeng Mountain Village to complete its most primitive "transformation."

Adjusting the industrial structure to promote integrated industrial development

In the past, the people of Hufeng Mountain, backed by Hufeng Mountain, which is rich in forest vegetation resources, were still very poor and were the poorest in Shapingba District. one of the regions. Regarding this phenomenon of "begging for food while guarding the golden rice bowl", the village "two committees" teams are very concerned about this phenomenon. In order to break this embarrassing situation, with strong support from the district and town levels, Hufengshan Village carried out comprehensive visits and surveys to 677 households and 1,922 people in the village to listen to the public sentiment and public opinion. After screening and sorting, the village The direction of future development is becoming increasingly clear - if we want to develop, we must adjust the industrial structure and take the path of coordinated urban and rural development! After repeated discussions and studies and soliciting opinions from villagers many times, Hufeng Mountain Village finally decided to focus on developing fruit and seedling planting industries and take the development path of eco-tourism industry. Everything is difficult at the beginning. Due to factors such as unclear property rights and unreasonable distribution of benefits, the reform of the forest rights system in Hufeng Mountain Village has been very slow in recent years. In order to break this "hard nut", the village cadres adhered to the principle of "respecting history and safeguarding interests" and went into villages and households and went deep into the fields to do ideological work for farmers. After multi-party coordination and demarcation of rights, they finally satisfactorily solved the problems faced by the people. The controversial forest rights issue has laid a solid foundation for the development of Hufeng Mountain Village's planting industry and its status as an "urban back garden". However, the rich vegetation resources of Hufeng Mountain cannot be utilized without convenient roads up and down the mountain. Through many field visits and research, Hufeng Mountain Village formed a special report on road construction and received strong support from superior leaders and various departments. Finally, it applied for more than 3 million yuan in funds to harden the 4-kilometer-long uphill road. On the day when the construction team arrived in Hufengshan Village, all the villagers rejoiced and actively participated in the implementation of this popular project.

Cultivate experts in getting rich and drive farmers to increase their income and become rich

To achieve universal prosperity in rural areas, the key is to narrow the gap between urban and rural areas, and the core is to increase farmers' income. Although they have the intention to develop the planting industry, the ideological consciousness of some villagers in Hufeng Mountain Village has not yet changed. Many villagers would rather live on one-third of an acre than seek change and dare not innovate. At the beginning of the new century, Xie Quanlun, then a member of the village's "Two Committees", approached the then village party secretary Huang Daoying. He said: "Party members must take the lead. No one dares to take the lead. I will explore the way first!" With the support of the village, Xie Quanlun contracted the barren hills in the village and started planting peach trees. But at the beginning, due to a lack of technology and quality varieties, Xie Quanlun's fruits were small in size, had poor market sales, and were not profitable. The villagers' interest in the planting industry gradually waned. “Now that we have a direction, there is no reason not to keep going.

"The village cadres did not give up. They continued to conduct inspections, consulted information online, and organized large growers to go to Yongchuan Huangguashan to learn "planting techniques." After learning the technology, the village cadres piloted the planting of local pears into huanghuali. In the first year after the establishment of the village, good economic benefits were achieved, and the enthusiasm of the villagers in planting fruits and seedlings was mobilized. From then on, Hufeng Mountain Village began to make drastic changes. Construction of a new socialist countryside. In the past few years, Hufeng Mountain Village has vigorously developed new agriculture integrating tourism elements by introducing leading agricultural companies and adopting the form of "base + farmers" and "company + farmers", and provided agricultural products production, processing, One-stop services such as sales have initially formed a modern ecological agricultural development pattern, and gradually embarked on an integrated development path integrating planting, tourism and service industries. At present, the village has transferred more than 4,000 acres of land and built a 2,000-acre peach blossom base. , 1,000 acres of the largest red-leaf heather base in southwest China, and 1,000 acres of other ornamental seedling bases. The income of farmers in Hufengshan Village is also booming - rising steadily. The per capita net income of farmers increased from 2,800 yuan in 2005 to 7,320 yuan in 2010. Yuan. In March 2011, Hufeng Mountain Village successfully held the "First Chongqing Hufeng Mountain Peach Blossom Festival", attracting more than 200,000 tourists, generating more than 4 million yuan in tourism revenue, directly benefiting more than 600 local farmers, and more than 1,000 people participating in economic activities. The per capita income of the rural labor force has increased by more than 1,000 yuan. With the strong support of the government, the Hufeng Mountain Scenic Area was born. Since 2011, the Peach Blossom Festival has been held in the scenic area every March, sponsored by the People's Government of Shapingba District, Chongqing and Zengjia, Shapingba District, Chongqing. Hosted by the Town People's Government, Chongqing Shapingba District Tourism Bureau, and Chongqing Shapingba District Sports Bureau, Hufeng Mountain Scenic Area is known as "Chongqing's Little Jiuzhaigou". In early spring, peach blossoms and pear blossoms bloom all over the mountain, making it a perfect place to enjoy flowers in spring. , an excellent place for leisure and entertainment. After the successful holding of the first Peach Blossom Festival, in order to further promote urban leisure tourism, promote the unique resources of western Shapingba, and make a new highlight of ecological tourism, Hufeng Mountain has been built into a collection. "Tourism, leisure, entertainment, and fitness" are integrated into one, with equal emphasis on natural scenery and cultural customs, and complete facilities. It has become the first choice destination for citizens to enjoy flower viewing in spring.

2012 March. In September, the second Peach Blossom Festival, with the theme of "Appreciating the beauty of peach blossoms and visiting the wonders of Hufeng Mountain", will hold the second Hufeng Mountain Mountain Climbing Competition, wedding photography show, photography collection, famous snack exhibition, and thousands of peach blossom photos in the Hufeng Mountain Scenic Area. and five major activities. The second Peach Blossom Festival has the following four major highlights: 1. Government-led and strong guarantee. Since the preparations for this Peach Blossom Festival were started, based on the experience and lessons of holding similar events in other areas of the city, We have adopted a government-led approach, integrating resources from relevant departments, leveraging policies, raising funds, improving roads and other infrastructure, planting a large number of flowers and trees, and setting up a dedicated work team to carefully plan various activity plans and effectively implement them. Well done with the preliminary preparations.

2. Festival activities are diverse in form and rich in content. The activities of this Peach Blossom Festival include the opening ceremony, wedding photography show, photography collection, and mountain climbing competition. They organically combine nature, health, environmental protection, culture, fashion, art and other contents with tourism, making the Hufeng Mountain Peach Blossom Festival content Rich and colorful.

3. Highlight participation and mobilize enthusiasm. In order to expand its influence and highlight citizen participation, generous prizes have been set up for the Hufeng Mountain Climbing Competition and Photography Competition of this Peach Blossom Festival. It has greatly improved the enthusiasm of tourists to participate, allowing citizens to participate in the Hufeng Mountain Mountaineering Competition and Photography Competition.

4. Use peach blossoms as matchmakers to comprehensively promote tourism resources. With the help of the Peach Blossom Festival, we will comprehensively promote tourism resources such as Hufeng Mountain, Lotus Lake, and agricultural sightseeing parks, develop the tourism industry in an all-round way, drive related industries, and promote the overall development of the town's economy.