Corporate culture of Cinda Property Insurance Co., Ltd.

The development philosophy of Cinda Property & Casualty Insurance is to insist on focusing on corporate operating efficiency and achieve valuable growth; to adhere to "survival by standardization and development through innovation"; to adhere to market orientation, implement differentiation and Professional strategy; adhere to the people-oriented approach and pursue the mutual growth of employees and the company.

Focus on corporate operating efficiency and achieve valuable growth. Enterprise development does not aim at scale growth rate, but pursues comprehensive and balanced development of the enterprise. Adhere to operating efficiency as the core and never sacrifice long-term interests for current interests. By upgrading traditional products and services based on the needs of market segments, and establishing a modern marketing system that adapts to the needs of different customer groups through channel and product innovation, we have established a leading position in certain professional fields. Through strict risk management and control, we will continuously improve the overall strength of the enterprise and achieve valuable growth for the company.

Adhere to "survive by standards and develop by innovation." Firmly establish the guiding ideology of compliance with laws and regulations and incorporate this ideology into all aspects of the company's operations and management. Prevent business risks and moral risks by establishing a complete internal control system to ensure and achieve standardized operations. Through technological innovation and product innovation, we will seize part of the traditional business market and occupy the high-end market with good business quality and high technology content. Increase the contribution of product innovation and service innovation to business growth, strive to increase the added value of the company's products, marketing, management and services, and enable the company to follow the path of sustainable development through mechanism innovation, performance appraisal innovation, and channel innovation.

Adhere to market orientation and implement differentiation and professionalization strategies. It is guided by market demand and provides marketable insurance protection products to the society through innovation in products, services, systems, technology, etc., and forms the unique characteristics of Cinda Property & Casualty Insurance through the implementation of a differentiated management model from its peers. Strictly follow the operating rules and profit characteristics of the insurance industry, fully master the professional skills of the industry, and use high-quality professional teams and industry-leading technology to lay the foundation for the company's professional quality and continuously improve it to form a brand. Through high-quality services, professional risk management and sales management, and strict internal control, we enter the insurance market from a high starting point and bring the best value products and services to our partners and customers. Persist in doing something and not doing something, scientific development and key breakthroughs. Based on product selection and product pricing capabilities, establish and continuously cultivate the company's comparative competitive advantages, and continuously improve the company's core competitiveness.

Adhere to people-oriented and pursue the mutual growth of employees and the company. The company's development depends on its employees, and the company develops for its employees. Advocate team spirit and inclusive culture to create a harmonious and harmonious big family; strengthen concepts such as "think big, start small" and "details determine success or failure", cultivate rigorous and meticulous operating standards; inspire employees to "invincible, Invincible" self-confidence and professional pride, using typical cases around them to educate and guide people; advocate a modern lifestyle of "hard work, happy life", and guide the formation of a "simple and fresh" sunny mentality. The mission of Cinda Property & Casualty Insurance is: to be responsible to customers, shareholders, employees and society.

Being responsible to customers is to provide customers with professional and high-quality insurance services. By improving professional skills and strengthening the construction of customer service systems, we can provide customers with higher value-added and convenient services, thereby achieving high customer satisfaction. To become a trustworthy insurance advisor for customers.

Being responsible to shareholders means maximizing the interests of shareholders through dedicated and excellent business performance. By achieving the optimal business structure, reasonable organizational layout, advanced management methods, excellent and loyal workforce, and cohesive corporate culture, we can maximize the intrinsic value and thereby maximize the interests of shareholders.

Being responsible for employees means stimulating potential and maximizing personal value with a harmonious working environment, broad development space, and generous remuneration. Create a harmonious working environment for employees by advocating team spirit and inclusive culture; create broad development space and generous benefits for employees through a comprehensive salary incentive system; continuously stimulate potential and maximize personal value by stimulating employees' self-confidence and professional pride. change.

Being responsible for society means having the ideal of serving society, adhering to integrity, assuming social responsibility, and pursuing care and respect. By providing society with more and higher-quality insurance products that meet needs, we will give full play to the role of insurance in the construction of the social security system and meet the multi-level security needs of the people.

Cinda Property & Casualty Insurance will be guided by the Scientific Outlook on Development, adhere to the profit-centered approach, and strive to become a respected insurance company with a sound governance structure, consolidated market position, outstanding professionalism, sustainable profitability Service companies. The development vision of Cinda Property and Casualty Insurance Company is: after five to eight years or more of hard work, it will become a well-known property and casualty insurance company with the most intrinsic value and strong competitiveness.

Intrinsic value is the long-term fundamental goal pursued by an enterprise. It can more accurately measure the value created by a business or business unit and is an important manifestation of an enterprise's responsibility to shareholders. The pursuit of intrinsic value reflects the management's business philosophy and is the ideological basis for realizing the company's everlasting business and building a century-old store. The most intrinsic value is reflected in higher shareholder returns, steady corporate growth, an excellent and loyal workforce, and a cohesive corporate culture. The company will achieve the purpose of enhancing intrinsic value by continuously optimizing the insurance structure, improving customer service levels, strengthening team building, and tightening the risk management and control system.

Competitiveness is the source of the company's continuous development and growth, and is a concentrated expression of the company's comprehensive factors. Strong competitiveness is reflected in flexible market response capabilities, strong market occupation capabilities, excellent risk selection and management capabilities, high investment return capabilities, rapid product development capabilities, and strict checks and balances in internal control and management capabilities. By vigorously cultivating highly sophisticated professionals, we provide customers with professional and high-quality services and establish the company's core competitiveness.

Famousness is the reputation of a corporate brand, embodies the corporate brand value, and is a manifestation of the high quality of corporate products and services. It can facilitate consumers to choose products, shorten consumers' purchasing decision-making process, and enable enterprises to have a certain number of highly loyal and stable customer groups, thereby allowing enterprises to enjoy higher profit margins. We strive to enter the top ten in China in terms of effective premium scale within five to eight years. At the same time, we will achieve our listing goal, become a sustainable public company, and gain recognition and recognition from our customers.