Back-to-school season promotion poster-Back-to-school season activity planning plan

Advertising slogans for the back-to-school season promotions

The advertising slogans for the back-to-school promotions are as follows:

1. In the new school year, I love to show off. Beautiful mobile phones are easy to use and save money. . ——Back-to-school mobile phone promotion slogan

2. It’s a new school year in a blink of an eye. It’s time to buy a mobile phone. It’s easy to use and save money. Come and take a look. ——Slogan for mobile phone promotion at the beginning of school

3. A new semester, a new mobile phone, a certain mobile phone, you deserve it. ——Back-to-school mobile phone promotion slogan

4. Glasses are the windows to the soul, children are our future, and eye care nurses create light for children’s future. ——Back-to-school glasses promotion slogan

5. Love your home, love your family, and love yourself even more. Sanai Furniture is a brand listed on CCTV. Use Sanai Furniture to create a warm home

6. The season of low-priced school starts, the season of product gatherings, and discounts are all around you.

7. It’s a new school year in a blink of an eye. Come here to buy a mobile phone (), it’s easy to use and save money. Come and take a look.

8. The new semester brings new atmosphere, and of course new stationery is indispensable! Activity planning plan for the opening season

In order to ensure that the activities are carried out smoothly and successfully, we need to formulate an activity plan in advance. The activity plan is actually A written plan that addresses factors related to the event. So how do you make a scientific activity plan? Below is a sample activity planning plan for the back-to-school season that I compiled for you (generally 6 articles). I hope it can help you.

Activity planning plan for the opening season 1

1. Purpose of the activity:

The opening ceremony is an opening ceremony held at the beginning of the new semester and attended by all teachers and students. In clarifying the goals of the new semester, we encourage all teachers and students to cheer up and forge ahead; at the same time, we also create a strong atmosphere for the beginning of the new semester, creating a good start for the new semester, so that new children who enter the kindergarten can feel the strong kindergarten culture and learn as soon as possible. Stabilize your mood.

2. Activity time:

September 12, 20xx afternoon

3. Activity location:

Kindergarten playground

IV. Activity target:

All teachers and students of the kindergarten

V. Activity preparation:

(1) Venue layout: Banner "Little Sun Kindergarten" The environment of the opening ceremony must have a festive atmosphere (colorful flags);

(2) Sound equipment (microphone) music and performance singing accompaniment for the entire ceremony;

(3), All kindergarten staff must wear kindergarten uniforms. (Children wearing kindergarten uniforms should wear kindergarten uniforms.) Classes are seated according to areas.

6. Personnel Arrangement:

Overall Planner:

Teacher Moderator:

Chorus Mobilizer:

Props and sound:

On-site order management: 2 teachers in each class

Park safety work:

7. Activity process

(1) Entrance to the opening ceremony. Play music and allow children to enter in an orderly manner.

(2) The host appears and dances with all the children (warm-up dance)

(3) National flag-raising ceremony.

(4) The principal speaks.

(5) Teacher’s speech (Jiang Shan).

(6) Children’s speech (preschool).

(7) Teachers and students perform together, and talent shows of big brothers and big sisters (children in middle and senior classes).

1. Preschool: group exercises.

2. Duoban: poetry recitation.

3. Montessori large group: chorus.

(8) The brothers and sisters in the upper class gave small red flowers to the children in the small class.

Back-to-school season activity planning plan 2

1. Activity purpose:

Attract student members to expand the student consumer market

2. Activity time :

August 13, 20xx---August 21, 20xx

3. Activity theme:

School starts with low-priced shock wave of healthy gifts

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4. Target audience:

Parents of primary and secondary school students, college students

5. Main products of the activity:

Stationery, toys, toiletries , beverages,

6. Quantity of promotional products:

Non-food items 60---80 food 30 fresh food 20

7. Promotion method:

DM flyer is a single page for the fourth year. POP inkjet printing

8. Time schedule:

Photography will be taken on the 7th and the final draft will be taken on the 8th. Post posted on the 10th

9. Post layout

(omitted)

Back-to-school season activity planning plan 3

1. Activities Objectives:

1. The opening ceremony is an important part of school education and the beginning of a new school year. The purpose of holding the opening ceremony is to clarify students’ goals for the new semester and encourage all teachers and students to be energetic and determined. Make progress, create a strong atmosphere for the beginning of the semester, and create a good start for the new semester.

2. Further strengthen student development education, enhance the sense of responsibility and mission of teachers and students, create an orderly and harmonious atmosphere on campus, and create a good start for the new semester.

2. Activity requirements:

1. All participants should participate, teachers and students should be full of emotions and high spirits.

2. All students enter the venue at 10:00. Students in the class should stand in designated positions and be civilized and disciplined. The class teacher stands behind the line of students, and other teachers take their seats around the teaching class. After the ceremony, each class exited in an orderly manner.

3. Activity time

:

September 1, 20xx, 10:00-12:00

4. Activities Location

:

Da Cao Ping.

5. Event host

:

Yuan Changheng

6. Venue layout

:

Safety and discipline: Tian Wangeng (team leader), Zhang Siyu (slogan, banner), Liang Guangping (audio, photography), Jiang Bangxi (circuit), Peng Zhen (team), Pei Maojun (prize)

7. Agenda:

(1) Announce the beginning of the opening ceremony. (Yuan Changheng)

(2) Flag-raising ceremony: Raise the national flag, play the national anthem (Tian Yanhua); fire cannons (Jiang Bangxi).

(3) Speech by the principal (Tian Zhiwu).

(4) Teacher representatives speak.

(5) Student representatives speak.

(6) Commend outstanding students.

Back-to-school season activity planning plan 4

1. Purpose of the activity:

The opening ceremony is an important part of school education and marks the beginning of the new semester's learning life. At the beginning, it was a general mobilization for combat. The purpose of holding the opening ceremony is to enhance the sense of responsibility and mission of teachers and students, clarify students' goals for the new semester, create a strong opening atmosphere, and create a good start for the new semester. In this way, all the teachers and students of the school are encouraged to be energetic, forge ahead, and devote themselves to the work and study in the new semester with a good spirit.

2. Theme:

Sharing Beauty

3. Time:

The morning of September 5th

4. Location:

Lecture Hall

5. Host:

Vice President XX

6. Agenda:

1. The host announced the beginning of the opening ceremony. (2 points)

2. Sing the national anthem. (4 points)

3. XX Principal’s speech at the opening ceremony. (10 points)

4. Vice President of Legal Affairs You Yuqing gave the first lesson on safety. (10 points)

5. Representatives of new teachers spoke.

(5 points)

6. The graduating class student representative spoke. (5 points)

7.XX General Assistant announced the official launch of the theme education activity of "Promoting National Spirit Month" and put forward the activity requirements. (3 points)

8 All students swear an oath: I am a glorious Young Pioneer, striving to love the motherland and have lofty ideals; study diligently and pursue progress; have good moral character, be united and friendly; be physically strong, lively and cheerful A good young man. (XX leads the call) (1 point)

10. Teachers collectively swear the "XX Teacher's Oath". (XX leads the call) (3 points)

9. The host concluded the speech and announced the end of the ceremony. (2 points)

10. Post-meeting interviews: teachers, parents.

7. Activities requirements:

1. Full participation, all teachers and students are neatly dressed, in high spirits, and enter the venue in an orderly manner holding flags.

2. Students in each class sit in designated positions; teachers sit at the back of each class; there are 4 parent representatives per class, sitting on the left and right sides of the team.

3. Observe venue disciplines and pay attention to safety when traveling in groups.

4. After the ceremony, each class will exit in an orderly manner.

8. Specific arrangements:

1. Young Pioneers: Formulate an activity plan for "Promoting National Spirit Month" and organize the implementation of activities and flag bearer training. (XX)

2. Electronic classroom: Responsible for sound, video, monogram, reporting, and production. (XX)

3. Sports Team: Responsible for the arrangement of venue locations and podiums for each class. (XX)

4. Class teacher: Arrange students to wear school uniforms and select two parent representatives to participate in the activity.

Back-to-school activity planning plan 5

With the in-depth development of the economy and society, as college students, we still cannot stay aloof. We cannot survive without material consumption. We are a group of out-and-out consumers. The investigation and analysis of college students' supermarket consumption situation shows that the college students have potential business opportunities that cannot be ignored.

After the winter and summer vacations every year, students from major colleges and universities return to school one after another and buy a series of daily necessities. If major supermarkets in college campuses carry out some promotional activities during the return period for college students, they can attract those who have just returned. When college students come to shop, it will definitely bring considerable economic benefits to the supermarket.

1. Purpose of Promotion

In order to welcome students from various colleges and universities back to school, this supermarket has implemented this promotional activity to provide college students with the most affordable and high-quality products, so that students can We have a happy new semester.

2. Promotional theme

“New semester, new dream”

3. Promotional time

September 1, 20xx— September 7, 20xx

IV. Promotion location

Lotte Mart Wuhu University Campus Store

IV. Promotion strategy

( 1) Price promotion

1. Special promotional products to help "study" in action

(1) Special offer range

This activity is aimed at college students who have returned to school after winter and summer vacations. Various daily necessities and school supplies Students with ID cards and student IDs are entitled to discounts. The specific products are as follows:

① Toiletries: towels, toothbrushes, mouthwash cups, shampoo, facial cleanser, etc.

②Paper products: toilet paper, facial tissue, etc.

③Food: instant noodles, biscuits, ham, etc.

④Small electrical appliances: desk lamps, sockets, etc.

⑤School supplies: pens, notebooks, folders.

(2) Special price range

The number of special products in this event is about hundreds, and the price reduction reaches 50-30% off the original sales price.

(3) Precautions

The preparation of special offers for this event must be "high requirements and strict standards", and "special prices are not special" is prohibited.

(2) Fun Promotion

During the promotion period, double gifts are waiting for you

1. The first gift

Every The first twenty students who come to shop every day during the event (based on the first-come-first-served basis at checkout) will each receive a new semester gift pack (including a box of toothpaste, a mouthwash cup, and a shopping card worth 10 yuan) One serving.

2. The second gift

(1) Target audience

All students who come to our supermarket to shop on the first day of the event will receive a single receipt If you spend over 50 yuan, you can participate in this event at the designated location in our supermarket.

(2) Activity time

The first day of the activity is from 8:00 to 22:00, and you can draw as you go.

(3) Activity rules

Customers participate in the lottery with their checkout receipts. Table tennis balls representing different gifts are placed in the pre-prepared lottery box, with 10 printed on the ball. - 60 and 50 different numbers, specific numbers can be exchanged for corresponding amounts of prizes.

(4) Activity process: The customer's shopping is full → the staff confirms that the amount of the receipt is full → the customer grabs the table tennis ball → distributes gifts with corresponding value according to the number of the table tennis ball → the staff stamps "Redeemed Prize" "Chapter.

5. Implementation of promotional activities

(1) Advance preparation

1. Time schedule

2. Division of responsibilities among various departments

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This activity involves the participation and implementation of personnel from the purchasing department, marketing department, and store.

(1) Purchasing Department

Job content requirements: Organize participating manufacturers' preparations for special products, and prepare in advance the gifts, prizes, props and other related items involved in this promotion Implementation and assist the marketing department in all aspects of work. During the event, certain personnel from the purchasing department must observe the shelves and stacks in the store in a timely manner, and replenish the goods in a timely manner when the supply is insufficient.

(2) Marketing Department

Job content requirements: Responsible for the guidance of various implementation tasks of this promotion, the design and production of event promotional materials and advertisements, the creation of supermarket atmosphere, and management and supervise the work of each department.

(2) Mid-term operations

Every participant in this promotion must work according to the process and abide by the relevant regulations and disciplines of the event. The heads of each department and the store manager must do a good job Serve as a role model, take timely measures or report problems upward when problems are discovered, and carry out effective promotional process control:

1. Strengthen close cooperation with manufacturers.

Discuss with them in advance the required supply quantity and cooperation methods, and try to avoid "low-level mistakes" such as troubles caused by product quality, packaging, gifts, supply sources, etc.

2. Inspect and monitor event sites.

3. Promotional personnel training and management

4. Promotional expense management

(3) Later extension

After the end of this promotion , it is necessary to conduct customer satisfaction surveys to understand changes in customer needs, adjust sales strategies in a timely manner, or accumulate experience and draw lessons for future activities.

(4) Advertising forms

1. In-store broadcasting.

① Announce special product information;

② Send blessings for the new semester.

2. In-store display boards and POP posters.

3. Colored flags and banners in the square in front of the store.

School season activity planning plan 6

Activity goals:

1. The opening ceremony is an important part of school education and the beginning of a new semester. The purpose of holding the opening ceremony is to clarify students' goals for the new semester, inspire all teachers and students to be energetic and forge ahead, create a strong opening atmosphere, and create a good start for the new semester.

2. Further strengthen student development education, enhance the sense of responsibility and mission of teachers and students, create an orderly and harmonious atmosphere on campus, and create a good start for the new semester.

Event time:

The afternoon of x, x month

Event location:

School playground

Event host :

Member of the Young Pioneers Brigade Committee

Activity goals:

The opening ceremony is held to clarify students’ goals for the new semester and to inspire all teachers and students to be energetic and determined. Make progress, create a strong atmosphere for the beginning of the semester, and create a good start for the new semester. Further strengthen student development education, enhance the sense of responsibility and mission of teachers and students, create an orderly and harmonious atmosphere on campus, and create a good start for the new semester.

Activity time: 9:30 am on x month x

Event location: school playground

Participants: all teachers and students

Activity procedures:

1. Announce the beginning of the opening ceremony.

2. Raise the national flag and sing the national anthem.

3. The principal delivers the opening speech.

Representatives of fourth and sixth grade students spoke.

5. Director Wang Shenghua of the Academic Affairs Office summarized the calligraphy teaching last semester and presented awards. How to plan a marketing campaign for the back-to-school season

As we enter August, the countdown to the start-up season for college freshmen is officially underway. Brand owners who value campus marketing or not want to be in the campus market during the back-to-school season. Get a piece of cake in the middle. When it comes to marketing during the back-to-school season of colleges and universities, I believe that the first thing that most brand owners think of is the strategy of carrying out marketing plans during the back-to-school season of colleges and universities based on campus activity marketing strategies. Then, when brands are in such fierce competition during the back-to-school season of colleges and universities, , how to plan a successful marketing plan for the opening season of colleges and universities? Today, the campus all-media advertising platform Xiaoguo will talk about the planning of marketing activities during the opening season of colleges and universities.

Planning a successful campus event during the beginning of college season

1. Initial planning of brand event marketing during the beginning of college season

Brand activity during the beginning of college season The initial planning work of event marketing during the period needs to start from the insight into the needs of current college freshmen, the theme of the brand's event marketing during the beginning of college season, the specific target audience of the brand's event marketing during the beginning of college season, and the brand's activity marketing during the beginning of college season. What are the selling points of the event marketing carried out during the period, the formulation of rules in event marketing during the back-to-school season of colleges and universities, the selection of event marketing during the back-to-school season for colleges and universities, the time cycle and budget of marketing activities during the back-to-school season for colleges and universities, and the prediction of the expected effect on retention and conversion , consider the promotion and delivery channels of marketing activities during the opening season of colleges and universities.

Among them, finding clear selling points of campus activity marketing is the key to the brand’s entire campus activity marketing during the college semester. It also determines the final expected effect of the brand’s activity marketing plan during the college semester. The key elements of the brand; the brand's product selection and campus promotion channels during the marketing period of the opening season of colleges and universities follow the products and channels in the four-element law of operation. The purpose of campus marketing activities is to use the brand's advantages according to the product selling points. Products and high-quality campus promotion channels on college campuses can explore and enhance the conversion of college freshmen groups, and ultimately achieve the goal of attracting new students and secondary conversions.

Plan a successful campus event during the opening season of colleges and universities

1. Insight into the needs of current college freshmen

Insight into the needs of current college freshmen is during the opening season of colleges and universities. The basis for event marketing plan planning is that we need to understand and understand what the needs of current college freshmen are at the current stage? Why do these needs exist? List them one by one and analyze them.

What the brand’s campus event marketers have to do at this stage is to find ways to meet their existing needs and make them feel satisfied; thus making the brand popular among college freshmen during the opening season of colleges and universities. A good word-of-mouth effect will be generated, and these college freshmen groups will eventually spontaneously become the brand's "campus ambassadors". This is the most perfect result.

Insight from the psychological needs of college student consumer groups: Analyze the current psychological needs of college student consumer groups, what kind of things can touch them?

Insight from the material needs of college student consumer groups: Analyze the current material needs of college student consumer groups. What do they urgently need?

Excavate insights from competitors: According to the specific situation of competitors during the semester of colleges and universities, understand their presence on campus during the semester of colleges and universities. The marketing promotion strategy uses such a form to gain insight into the needs of college student consumer groups.

After understanding the needs of college student consumer groups, the next step of campus event marketing can be done!

Plan a successful campus event during the opening season of colleges and universities

2. Determine the marketing theme of the brand’s activities during the semester of colleges and universities

The marketing theme of the brand’s activities and marketing during the semester of colleges and universities is generally formulated according to the schedule of the college during the semester of colleges and universities, such as: the beginning of school New student registration, military training, etc. during the season.

The marketing theme of a brand’s activities during the opening season of colleges and universities generally cannot be too long. It must be concise, highlight relevance, have novel copywriting, and have a certain degree of uniqueness.

The marketing theme of the brand's activities during the semester of college should also be equipped with a subtitle or product selling point to highlight the distinctiveness of the activity theme and allow the college student consumer groups participating in the activity to understand the activity in a short time product selling points.

Plan a successful campus event during the semester of colleges and universities

3. Clarify the target audience of event marketing during the semester of colleges and universities

Clear the marketing of activities during the semester of college and universities The target audience refers to whether the marketing activities during the opening season of colleges and universities are specifically targeted at fresh college students or old college students. The marketing selling points promoted by the new and old ones are also different. Usually, the selling points are specifically targeted at the new college student consumer group. If it is larger, the cost budget will be relatively high; specifically targeting the old college student consumer group, focusing on maintaining the activity, secondary purchase and conversion of the old college student consumer group, the strength of the selling point should be smaller, and the cost budget will be smaller. will be properly controlled.

Planning a successful campus event during the back-to-school season of colleges and universities

4. Product selling points emphasized in brand back-to-school activity marketing

We have already talked about this before Product selling points are the key to activity marketing during the back-to-school season, which directly determines the brand's promotion scope and expected effect evaluation during the back-to-school season. Therefore, we must first improve the planning of low-cost communication for activity marketing during the back-to-school season in colleges and universities, and secondly, improve Conceive the audience attraction points and product selling points of the activity marketing during the back-to-school season of colleges and universities. These two points must be established within a reasonable budget for campus marketing and promotion.

Plan a successful campus event during the first semester of colleges and universities

(1) Low-cost campus promotion:

Activity marketing requirements for brands during the first semester of colleges and universities Realize that both the sharer and the shared person will have rights and benefits, so that a fission effect can be produced, more and more people will participate, and at the same time, the sharer and the shared person will be indirectly transformed into their own member users.

(2) Attractiveness:

The attractiveness of the selling points of the products promoted by the brand during the back-to-school season of colleges and universities is a booster for the marketing conversion of the back-to-school season activities, but no matter what kind of Expressed in form, the principle of controllable cost budgeting is ultimately indispensable to maximize the cost performance of the cost budget without losing its appeal.

Every time a brand plans an event marketing during the semester of college, it can appropriately create one or two hot products, use the hot products to attract traffic and attract new customers, and then do a good job according to the hot products. The second correct guidance will create a sustainable consumption model.

5. Rules for marketing activities during the opening season of colleges and universities

Specially explain and restrict certain details of marketing plans for activities in colleges and universities during the opening season:

The college student consumer group specifically targeted by event marketing is either a new college student group or an old college student consumer group, or there is no distinction;

What criteria must be met to get the prize?

Which products are within the scope of marketing activities during the back-to-school season?

Is it necessary to set a consumption threshold?

Is there any limit on the number of prizes?

Plan a successful campus event during the opening season of colleges and universities

Is it necessary to set participation thresholds for college student consumer groups who participate in the event?

It is necessary to explain the touch points of the marketing activities, such as offline Various campus advertisements, posters of campus activities, mobile QR codes, etc.;

Does the prize for this event overlap with other activities?

Explanation of the time for receiving the event prize;

Instructions on how to contact customer service if you have any questions about the event;

6. Product selection

Selection of popular products: Choose 1-2 models, at low cost, The selection criteria are wide audience, strong acceptance, low communication cost, fast fission;

Selection of sub-popular products: quantity is determined according to the specific situation of the brand to correctly guide secondary conversion, small profit margin, cost Selection criteria for combinations of high and low budgets;

Selection of general products: The quantity is determined according to the specific conditions of the brand, with large profit margins and easy acceptance by college student consumer groups as the criteria.

Planning a successful campus event during the first semester of colleges and universities

7. The length of the marketing activity cycle during the first semester of colleges and universities

For marketing activities during the first semester of colleges and universities There is no fixed standard for the length of the cycle. It is based on the expected effect of the activity. The length of time depends on the length and popularity of the school season and varies depending on the actual situation.

8. Budget and expected effect estimation

Cost budget of campus marketing activities: event product cost budget, event prize cost budget estimation, event sharing and publicity cost budget, plus Event planning and preliminary preparation cost budget, etc.

Estimated effects: the number of customer acquisitions, order conversion volume, transaction volume, conversion rate of each link, and ROI.

If there are many products to choose from, it is impossible to make predictions based on each product one by one. You can only estimate based on the average price of all products, the average transaction quantity, and the average transaction cost budget.

9. Selection of campus promotion channels during the semester of colleges and universities

Is it necessary to use various campus promotion channels or campus advertising channels to influence the brand during the semester of colleges and universities? The promotion of marketing activities depends on the scale of the brand's activities during the back-to-school season. It also depends on the specific budget of the brand sponsoring the event.

Integrating a certain number of campus online promotion channels such as campus public accounts, campus communities, campus KOLs, and campus Weibo during the semester of colleges and universities is currently the most cost-effective campus promotion channel during the semester of colleges and universities. !

2. Preparation before implementation of campus event marketing

1. Preparation of event materials

Campus roadshow venues and promotional posters needed for the opening season , promotional leaflets, QR codes, public accounts, the establishment of the brand’s own community, etc.

2. Preparation of promotional materials

Tweets for warm-up and formal marketing copy, campus promotion channels, etc.;

Planning a campaign for the opening season of colleges and universities Successful campus activities

Summary

Campus activity marketing during the opening season of colleges and universities is a very complicated matter, with a wide range of considerations and many details, ranging from The high degree of coordination of various matters during the marketing period of the back-to-school activities of colleges and universities, down to the accuracy of every tweet and copywriting during the marketing period of the back-to-school activities of colleges and universities.

Plan a successful campus event during the opening season of colleges and universities

Event marketing is one of the key forms of campus marketing and promotion. Its role is not limited to attracting new customers, promoting activity, and converting. , and at the same time, it can also enhance the brand's popularity and influence in the campus market and help expand the consumer group of college students.

When the brand’s back-to-school season marketing is over, it is also necessary to make a summary. Analyze the deficiencies based on the expected actual effects of the activity, and clearly put forward suggestions for optimization plans to avoid doing campus marketing next time. The same problem occurs during activities!