Focusing on new energy and building a world brand, Changan Automobile releases the “Inclusiveness to All Rivers” plan

As the world’s first A-class auto show this year, the 2023 Shanghai Auto Show is undoubtedly an industry event that global automakers will participate in. From the slogan of this auto show "Embracing the new era of the automotive industry", it is not difficult to see that new energy and intelligence will still be the focus of this auto show.

Obviously, independent brands are at the forefront of the world in these aspects, and China is also the world's largest new energy vehicle market. Therefore, based on China, going global is undoubtedly the next important goal for independent brands. Therefore, taking advantage of this Shanghai Auto Show, Changan Automobile, as the leading independent car company, also took advantage of the situation and released the "All Rivers" plan to accelerate its progress towards a world-class brand.

Based in China, going global

Although Chinese brands have always attached great importance to overseas markets, due to various reasons, it has always been difficult to truly "go out". Why does Changan dare to Such a high-profile proposal of the "Hainan Baichuan" plan? It is because of the deep strength and accumulation as support.

For example, in the past March, Changan's Chinese brand car sales were 209,000 units, an increase of 28% month-on-month, and won the single-month sales championship.

In the domestic market, Changan Automobile's production and sales exceeded 1.875 million vehicles in 2022, and it is expected that Changan brand vehicle sales will exceed 2 million vehicles in 2023. At the same time, the Changan brand automobile market share has increased year by year, rising from 5.17 in 2019 to 6.98 in 2022. In the first quarter of this year, the market share accounted for 8.54 of the entire industry.

It is not difficult to see from the above results that although the domestic market is still booming, Changan Automobile has established a firm foothold and is developing steadily. The overseas markets that need to be explored naturally need to be included in the plan.

Moreover, it is not just the increase in sales, Changan Automobile's hard power is on the bright side. Before the release of the "Inclusive of All Rivers" plan, Changan Automobile had already established a global R&D layout of "six countries and ten locations", with 16 technology and product R&D centers and an engineering and technical team of more than 17,000 people from 30 nationalities around the world.

In terms of technical reserves, Changan Automobile has applied for 4,910 new patents in 2022, including 3,548 invention patents, a year-on-year increase of 195, ranking first in the number of patent disclosures in the field of intelligent technology in 2022. And with the support of the "Shangri-La" plan and the "Beidou Tianshu" plan, Changan Automobile already has three major new energy power systems and masters more than 300 smart low-carbon core technologies.

In terms of brand improvement and profitability, the current average price of Changan passenger car products is increasing year by year, with a *** increase of 22.9 in the past five years. Among them, the selling price of Avita products has exceeded 400,000 yuan, and the Deep Blue SL03 It has also become a powerful player among the 200,000-level new energy products.

It is precisely because of such hard-core strength that Changan Automobile can boldly and resolutely promote its overseas strategic "Inclusiveness" plan, base itself on China and go global.

Tolerate all rivers and move forward with head held high

To be more specific, the core of the "Tolerate all rivers" plan is the development goals of the "Five Major Layouts" and the "Four Ones".

First of all, the "five major layouts" are: accelerating product and production capacity layout; strengthening brand building layout; strengthening marketing service layout; accelerating and improving market layout; strengthening organization and talent layout.

1. Accelerate product and production capacity layout

To put it simply, Changan Automobile will launch many global products and conduct targeted differentiated development based on the market characteristics of each region. , for example, Europe mainly promotes new energy and South America mainly promotes traditional cars. Changan's goal is to launch no less than 60 global products by 2030; of which 2 products will have global sales of 500,000 units and no less than 2 products will have global sales exceeding 300,000 units, and will continue to deploy overseas manufacturing Base and improve production capacity planning.

2. Strengthen brand building layout

In fact, it is similar to the current domestic strategy, which is to create brand labels such as intelligence, low carbon, and design, while strengthening the overseas presence of Deep Blue and Avita brands. Construction, increase investment in overseas market promotion and enhance influence.

3. Strengthen the layout of marketing services

It means to build a localized marketing organization, increase the number of outlets, and most importantly, actively try the new direct marketing model.

4. Accelerate the improvement of market layout

In one sentence, Changan Automobile will enter more than 90 markets in the world before 2030.

5. Strengthen organization and talent layout

Not only limited to China, Changan Automobile will also explore and introduce more international talents to build a truly global brand.

The last is the "Four Ones" development goals: by 2030, Changan Automobile's overseas market investment will exceed 10 billion US dollars; annual sales in overseas markets will exceed 1.2 million vehicles; overseas business employees will exceed 10,000; Changan will Build the automobile into a world-class automobile brand.

If it were 10 years ago, or even 2 years ago, not many people would believe that Changan Automobile dared to set such a goal, but the rise of independent brands and my country’s absolute dominance in the field of new energy vehicles The advantages and long-term accumulation of Changan Automobile have given the Chinese brand Changan the courage and strength to stand on a broader stage.

All-electricity is coming to build the future

If you feel that talking about plans and goals is still too big and too empty, then you might as well focus on the visible things that Changan Automobile brings to this Shanghai Auto Show. , tangible products and technologies.

First of all, there is no doubt that Changan Automobile, as a car company that is transforming into an intelligent and low-carbon travel technology company, new energy and intelligence must occupy the C position.

If you are interested in new energy technology, you can see high-specific-energy semi-solid-state batteries, Force super electric drive, Force range extender, Changan smart core and other exhibits at the Changan booth; if you If you are interested in intelligence, then you can see the CD701 prototype car, SDA digital smart space, and SDA.ZoneCC ring network central computing architecture; if you are interested in car design, then you can see the "car of the future" VIIA concept car.

At the same time, Changan Automobile also displayed the third-generation CS75 PLUS smart electric iDD, UNI-V smart iDD, UNI-K smart iDD, and Auchan Z6 smart iDD; dark blue The car's Deep Blue SL03 and the new model Deep Blue S7; there are also electric and electrified products such as Changan Lumin and Lantuozhe EV.

Moreover, two concept models were also displayed on the platform. The Changan CD701 prototype car based on the SDA architecture needs no introduction. It has been unveiled before, and it still has a strong sense of technology and future.

If you happen to be attending this auto show, you might as well spend more time to actually experience the VIIA concept car, which demonstrates Changan Automobile's latest design language "Vertical and Horizontal Everything" design concept.

The smooth curves and ultimate sense of movement are completely different from the current cockpit design. The interior materials and UI design are very futuristic. If you have no idea about "future cars", then I believe you are watching it. After completing VIIA, you can now fully visualize it.

Written at the end:

For a long time, "global brand" was unattainable for our independent brands. But with the advent of the era of new energy vehicles, we are in the right place at the right time; our unremitting pursuit of technology and innovation has made great achievements. This time, China is ahead of the world, and Changan is at the forefront of the industry.

2023 is the year of Changan Automobile’s all-inclusive electric electrification, and it is also an important window period for my country’s new energy vehicle exports and industrial chain to “go overseas”. On this occasion, the overseas strategic “Inclusiveness to All Rivers” plan was released to release “ By adhering to the "Four Ones" development goals and promoting the "Five Major Layouts", Changan Automobile will undoubtedly ride on the east wind and advance towards becoming a truly world-class automobile brand.

This article comes from the author of Yichehao, Zhidian Automobile. The copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's opinion and has nothing to do with Bitauto