What is the slogan and theme of Mengniu?

Mengniu has many slogans. For example, the slogan we often hear now: "A catty of milk a day makes China stronger" was put forward with her growth. Let me give you a few examples: in the early days of Mengniu's establishment, "Mengniu Dairy established the second brand in Inner Mongolia". With this slogan, Mengniu started the first shot of entrepreneurship, and with the signboard of "second brand", it set a sales volume of 37 million yuan in the first year. "Don't drink Mongolian milk, just drink milk." Growth: On June 10 and 16, 2003, "Shenzhou 5" returned smoothly, and Mengniu saw this clearly. "Raise your right hand and cheer for China!" As a slogan, the advertisement of "special milk for astronauts" was launched. Mengniu shouted the slogan of "Prairie brand is glorious, and all will be lost", and then put forward the slogan of "Come on for Inner Mongolia", trying to find a way to live in harmony with its competitors (Yili Group) and implementing the "* * * * winning strategy". On the packaging of ice cream, Mengniu directly printed the words "Strive for national industry and learn from Yili". Niu Gensheng, president of Mengniu, has a slogan: "A small victory depends on wisdom, and a big victory depends on morality", which is also his motto. There is such a slogan: (1) Mengniu is a grassland (3) Mengniu's green dairy products spread the concept of health (4) Integrity Mengniu's green technology Mengniu's slogan about Mengniu. You can learn about the growth of Mengniu, and you will gain more. Mengniu tenet: to users: provide green dairy products, spread health concept to customers: win-win cooperation * * * grow together; to shareholders: be highly responsible for employees' long-term return; to learn and train to achieve self-to society: to pay attention to environmental protection and give back to society. Mengniu's corporate culture features: two highs, two strong, three types, two highs-high goal: global dairy leader; High realm: a hundred years of Mengniu, strong milk to promote agriculture. Corporate culture innovation of the two strong enterprises; The core competitiveness of enterprises is strong. Three types-learning, respect and competition. Mengniu's strategic goal: to formulate development strategy from the perspective of international competition and strengthen the construction of learning enterprise culture; With innovative methods and effective global resource integration, it will take 5- 10 years to become the leader of professional dairy products manufacturers in China and the world. 2003: china dairy leading brand 20 10: world leading dairy brand ◆ Mengniu people's values: only change is the truth of the universe, so people should adapt to change, actively create opportunities and create their own life value in constant change. (1) People's value is greater than things' value (2) Enterprises' value is greater than individuals' value (3) Social value is greater than enterprises' value ◆ Mengniu people's work view: understand life and work as a process of learning, innovation and creating meaning. Three atmospheres of Mengniu's corporate culture (1) Institutional atmosphere is the guarantee (2) Material atmosphere is the foundation (3) Emotional atmosphere is the core content of Mengniu's corporate culture ◆ Business philosophy is Mengniu's strong milk for a hundred years ◆ Entrepreneurship learns to communicate beyond self (1) Learn to communicate: Everyone in Mengniu should work hard to reduce mutual misunderstanding and misunderstanding in the team. (2) Self-transcendence: be brave in competing with yourself to make every little thing complete and complete. Enterprise tenet for users: provide green dairy products and spread health concept to customers: win-win cooperation and common growth * * * Highly responsible for shareholders: long-term return of employees: self-satisfaction through learning and training; society: concern for environmental protection and feedback to the public management concept-scientific, market-oriented and systematic talent concept-internationalization, specialization and brand quality concept-product humanization and standard globalization ◆ Mengniu's mission is to create excellence with international competitiveness for the country. Create a world brand with a hundred years of development for the nation; Improve the health and quality of consumers; Build a platform for employees to realize the value of life. Mengniu's core competitiveness is the ultimate goal of successfully managing people's hearts, and it is the ability to integrate global effective resources and achieve strategic goals with a win-win interest mechanism and innovative learning methods. ◆ The concrete expression of Mengniu's corporate culture (1) Integrity: sincerity comes first, honesty is the foundation, and integrity is the core of Mengniu's culture. (2) Gratitude: the grace of dripping water, the grace of fountains and the heart of gratitude are the principles of Mengniu's life. (3) Respect: establish a mutually respectful Mengniu thumb culture, so that everyone feels great and lofty, and feel the meaning of life at work. (4) Cooperation: Two people are kind, three people are numerous, and the herringbone structure supports each other. Cooperation and win-win is the principle of Mengniu people. (5) Sharing: A person's greatest wisdom is the wisdom shared with others. Only the idea of sharing has power. Without sharing, there will be no team growth. (6) Innovation: Innovation is the new integration of old resources, innovation is the soul of Mengniu's career development, and keeping pace with the times is the key to continuous innovation. Mengniu's unique festival learning festival: On July 19, a team shared a * * * winning festival that combined learning results with half-year work results. Thanksgiving Day:165438+1the last Friday of October165438+1the last Friday of October is an internationally recognized Thanksgiving Day. Mengniu regards this day as a particularly important festival, and sincerely thanks and thanks our partners, supporters and consumers. ◆ The comprehensive expression of Mengniu corporate culture builds the core of Mengniu culture with integrity; Taking strong milk to promote agriculture as Mengniu's mission; With the enterprise spirit of learning, communication and self-transcendence, we will build a century-old Mengniu brand in 5~ 10 years and become the leading brand in dairy industry in China and even in the world. The connotation of Mengniu corporate culture ◆ What is Mengniu? (1) Integrity Mengniu Green Mengniu Technology Mengniu (2) Mengniu is a grassland ◆ The characteristics of Mengniu people are mind, foresight, thinking and personality. The mind is as broad as the grassland (how broad the mind is, how wide the career is). The field of vision is as high as an eagle (if it is easy to lift weights). Thinking: flying like a horse (thinking is ahead of ideas) Character: Hada is as noble (white and innocent). (2) Take the cause of Mengniu as its own responsibility, not the interests of Mengniu as its own responsibility. (3) In today's society, the revolution of ideas and ways of thinking is far more important than the revolution of technology, software and speed. (4) Do the right thing and then do it right. Do something, do something. ⑤ Avenue to Jane. Simplify complex things and perfect simple things. (6) There are no miracles in the world, only concentration and the power of concentration. ◆ slogan of Mengniu enterprise (1): a hundred years of Mengniu's strong milk promotes agriculture (2) Mengniu is a grassland (3) Mengniu's green dairy spreads health concepts (4) Integrity Mengniu's green technology Mengniu 12 Basic principles: service, coordination and encouragement; Management, supervision and control ◆ Services provide all-round services for all employees of Mengniu Group to achieve a successful life, provide resource integration services for business headquarters to promote business development, and provide comprehensive management services for business headquarters to ensure normal operation ◆ Coordinate and coordinate the relationship between Mengniu Group and the external environment: coordinate the relationship between governments, industries, news, finance and the public at all levels. Resource allocation and cooperation between business headquarters and functional departments ◆ Encourage and promote the incentive culture with Mengniu characteristics to achieve a win-win situation within the group ◆ Establish and promote an incentive system that combines tangible and intangible values of all employees within the group ◆ Manage and be responsible for high-level human capital management; The introduction, appointment, removal, evaluation, training and development of senior managers in the group are responsible for the management of Mengniu's core brands; "Mengniu" brand cis development and implementation management, corporate image promotion, brand maintenance ◆ Supervise the all-round and whole-process supervision and inspection of the product quality of the business headquarters and the all-round and whole-process supervision and audit of the financial management of the business headquarters ◆ Control income, study the development strategy of the group, do a good job in strategic control in the process of overspeed growth, establish a risk early warning and prevention system, and do a good job in risk control in the process of overspeed growth.