What is the slogan of Adidas? The origin of the brand Adidas.

anything is possible! "impossible is nothing" is an advertising word of Adidas, which can be interpreted as nothing is impossible if translated literally.

As we all know, Adidas is one of the famous sports brands in the world today, and together with Nike, Reebok and other brands, it occupies the main market share of global sporting goods consumption. ADIDAS was founded in 192 ("adidas" trademark was registered in 1948

). When Adidas was founded, although it was only a workshop-style small enterprise, its vision had been set on the world market. Therefore, in the early days of the company's development, Adidas took product technology innovation as the driving force to open up markets and improve brand awareness. "Function first" and "Best for athletes" are the principles of company brand development. Adi Dassler, the founder of Adidas, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respects technology, quality and is keen on innovation. He has achieved many technological breakthroughs in the production process of Adidas sports shoes, and he has won 7 patents successively. At the same time, Adi Dassler is also a pioneer in the field of sports shoes production in the world. In 192, Adi invented the world's first pair of sports shoes for training. Under his leadership, Adidas gave birth to the world's first pair of skates and rubber-cast football spikes. The screw-in spikes developed by Adidas are a very revolutionary innovation, and people even think that they have made great contributions to the German football team's winning the World Cup in 1954.

adidas brand became famous in the world in 1936 at the Olympic Games held in Berlin, Germany. On the eve of this Olympic Games, Adi found jesse owens, an American sprinter who was very eager to win the championship, and assured him that nailing shoes would definitely help his competition, but Owens refused at that time. So Artie suggested that he could try it on in pre-competition training. As a result, the use effect made Owens a treasure, and he used Adidas spikes in official competitions. As a result, he shocked the world by winning four gold medals in a row. Although Owens' own strength is beyond doubt, he chose Adidas running shoes among many running shoes. Owens' achievements made Adolf Hitler furious in the audience. Because of the unanimous hatred of Nazi Germany all over the world, the winning photos of Owens wearing Adidas running shoes were widely circulated all over the world. After the establishment of the world-famous sporting goods brand, the brand development of Adidas is still closely related to technological innovation. At the Melbourne Olympic Games in 1956, Adidas launched an affiliated brand-"Melbourne", which was used to name Adidas' newly developed improved multi-button sports shoes. At that Olympic Games, the player wearing Adidas sports shoes won 72 gold medals, which greatly improved the brand awareness of Adidas.