How to write the opening slogan for a snack shop

When using food advertising slogans, we usually pay attention to the simplicity and vividness of the language. Usually advertising slogans need to use short language to make consumers remember it in a short time, so it is also important to use fewer words to convey information. Basic guidelines for the use of food advertising slogans. The vivid image of language can make consumers associate, strengthen consumers' deep memory, and leave a deep impression in consumers' hearts. Therefore, food advertising slogans will attach great importance to the simplicity and vividness of language.

Food advertising language not only needs to pay attention to the simplicity and vividness of the language, but also needs to strengthen the accurate expression of pronunciation, vocabulary, and grammar, so that the content can be presented to consumers intuitively. Under normal circumstances, the first requirement to strengthen the accurate expression of language in food advertising slogans is to use words with very high accuracy. Most advertising slogans will choose the most relevant relevant words according to their own product characteristics, instead of using some empty, big, and Empty words, often using accurately expressed words can enhance consumers' trust in advertising. Secondly, the pronunciation construction of food advertising slogans is based on rhyme, oblique, homophonic and other aspects. Constructing around this aspect can present a catchy expression effect for the advertising slogan, thus enriching the readability of the advertising slogan. Finally, there should be no grammatical errors in food advertising slogans. Only by correctly using grammatical expressions can the effect of product connotation be fully demonstrated.

In food advertising slogans, not all rhetorical techniques are suitable for any product. Generally, the corresponding rhetorical techniques must be selected according to the product content, in order to maximize the value of rhetoric in food advertising slogans and truly apply them. Product features are presented to consumers, so appropriate rhetorical devices need to be selected. First of all, food products are many and complex, and they look disorganized. However, they still have many similarities and can be divided according to types. This is also one of the applicable rules for choosing rhetoric for many food product advertising slogans. There are many types of food products, and when using rhetoric in advertising slogans, appropriate rhetorical techniques will be chosen based on the specific characteristics of the food. For example, food for the elderly mainly focuses on the need for "nutrition", so the rhetoric in the advertising slogan must reveal "nutrition"; food for infants and young children needs to focus on the need for "safety", so the rhetoric in the advertising slogan must reveal "nutrition". Show "safety"; snack products revolve around the demand for "deliciousness", so the rhetoric in advertising slogans must show "deliciousness". This is to choose different rhetorical techniques based on the different product characteristics and needs of food. . Secondly, food advertising slogans will also choose different rhetorical techniques based on the characteristics of consumer groups. Consumer groups can be divided into children, young people, middle-aged and elderly people, etc. After dividing them according to groups, the main consumers of food can be selected as the main body to choose appropriate advertising slogans. For example, children's consumer groups are imaginative and more likely to be attracted. People are attracted by fresh, strange, interesting and cute product content, so they can choose rhetorical techniques such as personification and metaphor; the young consumer group has a strong youthful atmosphere and a certain personality of their own, and is easily attracted by some more exaggerated things. To attract, exaggerated rhetorical techniques can be used; middle-aged and elderly people tend to pursue stable and cost-effective content, and have a fixed mindset about products, so they need repeated publicity to gain recognition. At this time, you can Use repetition and contrasting rhetorical techniques. Depending on the characteristics of different consumer groups, choosing different rhetorical techniques is also a commonly used method in food advertising slogans. Finally, food advertising slogans will also choose appropriate rhetoric according to different media. For example, when TV broadcasts advertising slogans, it will also be mixed with film, television and audio. At this time, the advertising slogans should combine pictures and voices to form a reasonable advertising environment. Appropriate rhetorical techniques can integrate the three, so that the advertisements present pictures, texts, and harmonious rhymes. Effect.

Focus on the combination of innovation and creativity

Everything will change over time, innovation has also become the driving force for the advancement of things, and food advertising slogans cannot violate this law. In food advertising slogans, there is no shortage of innovation and creativity, but it is commendable to be able to combine both innovation and creativity accordingly. Innovation means being different, while creativity means having novel ideas and ideas. The combination of the two can create new content. Advertising slogans need to be constantly innovated and combined with innovative creativity on the basis of reasonable rhetoric to obtain advertising language that subverts the tradition. This is also the ultimate state of food advertising slogans. In specific applications, many businesses will skillfully use rhetorical techniques to arouse consumers' associations and skillfully construct interesting and novel food advertising slogans.

All in all, innovative food advertising slogans can build a connection between the audience and the advertising slogan, and are good at using various rhetorical techniques and artistic expression techniques to enrich and strengthen the expressiveness and vitality of the advertising slogan.