Summary of corporate culture construction of Electric Power Bureau

XX Electric Power Bureau is an old enterprise with a history of more than 100 years. The party committee of the bureau is well aware of the importance of corporate culture to corporate development. Over the years, it has taken "paying attention to management methods, cultivating corporate spirit, shaping corporate image, and improving employee quality" as the entry point, and has comprehensively and systematically implemented the CI strategy and used corporate culture to We will continue to innovate and develop, and promote the construction of two civilizations in the enterprise.

Develop cultural resources---Intangible assets are more important than tangible assets

The leaders of the bureau have strong cultural awareness, and several teams have put corporate culture construction in corporate development planning to make intangible assets more profitable. Since 1987, we have consciously developed cultural resources and carried out systematic corporate culture construction work. A corporate culture construction office has been established to regularly formulate construction plans, go deep into grassroots units, conduct surveys among employees, and collect among employees to "summarize the century-old development history of Jilin Electric Industry, see what kind of spirit the growth of Jilin Electric Industry embodies; and evaluate contemporary corporate heroes. characters, see what kind of spirit they represent; looking forward to the future development of the enterprise, see what kind of spirit is needed for the development of the enterprise" as the content, after more than half a year of summary, it is refined that "the power supply competes for the first place, the service strives for the first-class service, and the efficiency competes. Jilin Electric's "Four Struggles" spirit of "reforming and striving for the upper reaches" puts forward the general principle of ethics of "being the master to revitalize Jilin Electric and serving the people of Jiangcheng as a public servant", which was confirmed at the overall employee representative conference and deeply rooted in the overall employees. Carry out publicity and education activities on the spiritual connotation of the "Four Struggles" and carry out activities to strive to be Jilin Electrical Industry employees with the spirit of the "Four Struggles". In the early 1990s, the bureau integrated corporate culture construction activities into production practice and combined them with production and operations to give full play to the restraining function of corporate culture in management. Starting from cultural construction, management first focused on thinking, and thinking closely followed management. Conduct safety thought seminars, conduct safety cultural education activities, and promote enterprise development. Since 1996, the bureau has further enriched and improved the connotation of corporate culture, starting from specific things, shooting feature films and promotional albums on corporate culture construction, unifying the overall situation of manuscript paper, envelopes, notebooks, business cards, corporate paper bags, water cups and other supplies, and giving them Its distinctive cultural identity of Jilin Electric Industry. From the perspective of the market economy, we put forward the business philosophy of "fulfilling our official responsibilities first, fulfilling our ambition to serve the country, and working for the development of the enterprise, the prosperity of the country, and the bright future of mankind", the work style of "strict, meticulous, pragmatic and fast", and "People's Electrical Industry is committed to "people" corporate purpose, "I benefit from the gains in the electric industry, and I increase benefits for the enterprise", "I am honored by the electric industry, and I strive for glory for the electric industry", "Supply good electricity, provide good services, satisfy the people, and let society "Recognize" corporate values, and summarized and proposed image standards for 8 groups and 19 positions, which produced logos such as the bureau flag, bureau anthem, and bureau emblem among employees. I published "Culture Chapter" and "Exploration" that reflect the construction of corporate culture. Four books, "Elegance Chapter", "Style Chapter" and "Stars Chapter", were distributed to the team to popularize awareness. Lin Zexue, secretary of the party committee of the bureau, said that good “character” produces good products, and intangible assets are more important than tangible assets. When we build corporate culture, we must make full use of the intangible asset of corporate culture and use the power of corporate culture to promote the construction of two civilizations in the enterprise.

Building corporate culture - people-oriented, cultivating high-quality corporate culture personnel

In December 1996, the party committee of the bureau proposed "grasping cohesion, improving quality, building image, and creating first-class , Towards the 21st Century" development strategy, and carried out the activities of "Cohesion Project", "Quality Improvement Project", "Building Image Project" and "Creating First-Class Project". A large-scale discussion activity was carried out among all employees with the theme of "being ethical, observing discipline, building image, creating benefits, and striving to become qualified cross-century Jidian people". They know very well that the key to achieving corporate development and remaining invincible in market competition lies in people. In February 1998, the Party Committee of the Bureau proposed to implement educational activities with the theme of cultivating qualified Jilin Electricians for the next century from the perspective of how to bring a vibrant Jilin Electric Industry and a high-quality workforce into the 21st century. . It was decided to use the value orientation of corporate culture to integrate employee education into reasonable value orientations and behavioral norms.

After nearly a year of research, the ten criteria for employees of Jilin Electric Power Bureau to become qualified Jilin Electricians across the century have been formulated, namely politics, ethics, position, safety, foreign language, computer, law, professional title, academic qualifications, and health certificate. It also divides the global employees into three systems: organizational decision-making, implementation and operation, and auxiliary production. It stipulates the standards for each certificate and the certificate conditions that each position should have. It is planned to meet the standards at a rate of about 25% per year within 3 years. Obtaining the ten certificates is regarded as a prerequisite for taking up the job in XX, and employees vividly compare this certificate to the "green card" leading to the 21st century. The learning atmosphere has become stronger. In the past, "I was asked to learn" has become "I want to learn." Some grassroots units have cooperated with colleges and universities to organize college and technical secondary school classes and short-term training courses in foreign languages ??and computers. In the past two years, nearly a thousand people have passed the certification and were named at the global workers' congress.

High-quality talents need to be nurtured in an elegant cultural atmosphere. The bureau started by strengthening the construction of cultural facilities and was willing to invest in it. In 1987, Jujiangcheng Electric Industry Newspaper was founded. In 1996, Jilin TV Station and Jilin Electricity Broadcasting Station were formally established. The cumulative investment reached more than 2 million yuan, and the formal operation of the station, newspaper and Internet was realized. By shooting feature films, editing and broadcasting, news, publishing newspapers, morning broadcasts, etc., we have achieved all-round coverage of the power supply company's problems of many points, long lines, and wide coverage through three carriers, and received the dissemination of knowledge and policies , the cultural aggregation effect of unified thinking. Establish an online ideological hotline to understand employees' thoughts, exchange ideas, carry out healthy cultural and sports activities, and cultivate sentiments. We organize large-scale cultural and sports competitions, speech contests, youth art festivals, family reports, and employee calligraphy and painting exhibitions every year, establish employee cultural interest groups, hold flag-raising ceremonies for major festivals, and carry out excellence-creating activities such as civilized employees, civilized buildings, and civilized families to cultivate Sentiment, self-cultivation. The bureau’s experience in corporate culture construction activities has been introduced to the municipal, provincial and national power systems many times. Director Pan Longhe has profound knowledge in corporate culture. He was selected as a researcher of the Provincial Academy of Social Sciences and won the xx National Half-Moon Talk Innovation Award. Lin Zexue, Secretary of the Party Committee, was honored as an advanced individual in ideological and political work in the national electric power system and one of the top ten pacesetters in ideological and political work in the city.

Operation of cultural assets---Brand is the market, image creates benefits

Under the long-term planned economic system, how does a power supply company that prides itself on being the daughter of the royal family without worrying about getting married go to the market and face the In order to compete, Jilin Electric Power Bureau starts from changing the ideological concepts of employees, allowing employees' concepts to enter the market, making employees' behaviors serve the market, and making the corporate image face the market.

Concept leader. In the past two years, we have carried out "Enterprises follow the market, what should employees do?", "How should we look at the situation, how should the market go?", "How should we look at this year's work, how will the spirit of the xx Plenary Session of XX be reduced, and how should we do the work next year", "Learning from Xu Ji Experience and promote enterprise reform", "Carry forward the enterprising spirit and care about enterprise development", "Customer first, user first", "Meet new challenges and achieve leapfrog development" and other major discussion activities, compiled and distributed more than 200,000 words of promotional materials, We filmed a feature film on "Be Prepared for Danger in Times of Peace and Meet Challenges" and compiled "An Introduction to Employees' Thoughts" to gather employees' thoughts. In the process of "unifying agriculture and power supply" in 1998, the Bureau focused on integrating institutions first and integrating ideas, that is, spreading the corporate culture formed by power supply enterprises over the years to rural power enterprises, using corporate culture to unify ideas and complete organizational mergers. Achieve ideological stability and the integration of "agricultural supply" employees. The substation area carries out employee cultural salon activities. Every quarter, everyone communicates on an equal footing, pours out thoughts and communicates on the situation, which enhances cohesion.

Build an image. Nowadays, when you walk into Jilin Electric Power Bureau, you can feel the cultural atmosphere everywhere. Slogans, cultural concepts, etc. can be seen everywhere. In 1997, we took the lead in introducing the power supply service quality system to the society and launched the "Welcome the 21st Century and Say Goodbye to Bad Behaviors" campaign. The annual corporate image building activities have been implemented for two consecutive years, and the four new projects of "new quality of electric energy products, new standards of standardized services, new image of power supply enterprises, and new quality of the workforce" have been implemented. Carry out "one cadre, one ruler, one employee one window" educational activities, carry out power supply station "excellence" standard project activities in power supply stations, establish team spirit, and build a brand-new mental outlook of Jilin Electric Industry employees through team building displayed in society.

Cultural marketing. Business publicity is accompanied by a strong cultural color and is carefully operated to promote mutual promotion and organic integration of corporate benefits and social welfare.

On the Jilin-Changzhou Expressway, a huge advertisement of more than 280 square meters was built. "Jilin Electric Industry is willing to hold up the sun that never sets for thousands of households" became synonymous with Jilin Electric Power Bureau; on the municipal overpass, a "Develop the economy, "Electricity First" public service advertisement; use the municipal information TV channel to rebroadcast Jilin Electric Power Bureau's corporate culture, marketing business, electricity usage instructions, etc. four times for one year; set up the daily morning news on the municipal radio and television station to send you electricity A one-sentence column sent greetings from people in the electrical industry to thousands of households; local news media were used to create columns, special pages, and displays; 100,000 copies of the "Electricity Usage Guide" booklet were distributed throughout Jilin, and organized There are live broadcasts of prize-based answer questions and money-buying opinions activities; multiple local press conferences were held to attract news media, and 15 street advertising boxes were built to establish the corporate image; corporate name postcards were printed for two consecutive years to spread corporate culture. Let the society know the company, understand the company, and enhance the affinity of the company. The Electric Power Customer Service Center, known as the "110" of electric power, has become well-known in Jiangcheng and has become a bridge and window for power users to communicate with the power department.

Build a good brand. In the current situation where some local enterprises are not very prosperous, power supply enterprises have shown their latecomer advantages in the industry, especially the good reputation formed over the years, which has once again highlighted the strength of the enterprise. In the development of multi-business enterprises, the bureau has made full use of this characteristic, followed the road of "electricity", relied on effect linkage, and broadened the market, forming a power engineering company in Jilin, a higher-grade electric power training center in Fengman Songhua Lake, and a guest The fully booked electric power hotels, the prosperous electric power trading city, the marketable electric mineral water, the continuously active electric dry cleaning center, the electric power cable factory with prosperous production and sales, etc., have all achieved good results. The power supply equipment factory and Local well-known enterprises have joined forces to seize the business opportunity of urban and rural network transformation, so that their products can occupy the market and achieve continuous expansion of share.

Peishu is a typical example. A corporate culture without heroes would have no strength. Over the years, the bureau’s efforts to cultivate typical people have continued to increase, and each period has representatives who are in tune with the times. Wu Yunxiu, a national hero model in the 1960s, was received by party and state leaders many times. After entering the 1980s, a large number of models such as Song Guogui and Zhang Yuyuan, who are the province's high-quality service models, were successively trained. In recent years, a group of new era model workers represented by He Guangting, a national model worker, were launched. And around these heroic representatives, we continue to carry out publicity activities, compile a "Glory Book" that collects advanced figures every year, write books and biographies for advanced figures, make TV films, report on advanced deeds, etc., play a radiating and leading role, and also expand the enterprise Social impact, among the more than 6,000 employees, there are 42 model workers at or above the municipal level. Among the 10,000 civilized citizens selected in Jilin City, 356 entered the ranks of civilized citizens, and 52 were rated as model civilized citizens, ranking first among all industries in the city. The corporate image has been continuously improved, and it has been awarded the AAA honors of Jilin City's Advanced Unit for Image Construction, National Customer Satisfaction Enterprise, and China's Cross-Century Corporate Image.