How to find a good facade?

When choosing a store location, we must first understand the concept of "business circle". Business circle refers to the scope covered by the customer attraction of a business circle, and it is the geographical scope of how customers who maintain a certain sales amount exist. Due to the influence of consumption habits, market traditions, transportation and other factors, the market in a specific region often forms a specific business circle.

1, selected in the business circle

In the choice of business circle, in order to adapt to the floating population and facilitate customers' shopping, under the guidance of the principle of expanding sales, most terminals will choose the store location in the bustling center of the city, the main roads and transportation hubs with dense crowds, shopping areas, towns and residential areas near urban residential areas and suburban traffic roads.

① Central Business District of the city

This is the most prosperous area mainly located in the city center, and the main streets of the city run through it, gathering many famous department stores and various professional shops. For the clothing industry, it must be in a crowded place, which is the best choice.

(2) commercial streets of urban traffic arteries and traffic hubs.

This is a shopping street in a big city, and it is also a place with a large flow of people. There are many people during holidays and commuting hours, so the store site is chosen in these places to facilitate shopping. As a clothing store, people who buy clothes are in their own leisure time and will not buy them at work. So generally speaking, these places are not suitable for opening clothing stores.

③ Commercial streets in urban residential areas and commercial centers in marginal areas.

The customers of commercial streets in urban residential areas are mainly nearby residents, and the purpose of opening stores in these places is to facilitate the purchase of nearby residents. Business centers in border areas are often located near important railway stations, and the scale is relatively small. For small clothing stores, it is also very suitable for urban residential and commercial areas, which is conducive to meeting consumer demand. Ordinary clothes, buyers buy them nearby for convenience.

④ Suburban shopping center

With the increasing traffic congestion, parking difficulties and serious environmental pollution, with the increase of private cars and the development of roads, residents in some cities moved to the suburbs, forming suburban residential areas. In order to meet the shopping needs of suburban residents, many shops are located near suburban residential areas, forming suburban shopping centers. People who can live in the suburbs are generally upper-middle class. If you want to open a clothing store, you have to open a slightly higher grade. If it's ordinary clothes, business may not be good.

However, since many residents own private cars, most people will go to the downtown business district if they want to buy clothes and other commodities. So generally speaking, the central business district of the city is the best choice.

2. Some factors that affect the advantages and disadvantages of the business district.

(1) The business district belongs to the city.

It mainly includes the city size, population, city characteristics, city business situation, city influence, and city radiation to nearby areas. These factors are important to consider when deciding the size of the store and the types and grades of clothes sold. They must meet the needs of the public and conform to the characteristics of the city.

② The location of the city where the business circle is located.

It mainly includes the traffic and communication situation in the business circle, the setting of other service industries, the concentration of people flow, the consumption level of people in the buying circle, and the proportion of clothing consumption in total consumption.

(3) the internal situation of the business district

The investigation of competitors mainly includes the number of shops, morphological characteristics, road nature, employment type, market scale, market share and so on. This is particularly important. At the same time, the business spirit of the business circle, whether Qi Xin works together, whether it is mercenary, and whether it has a long-term strategic development vision are all extremely important.

(2) Examine the conditions of your store itself.

The location of the store is very important, which determines the size of the passenger flow. But on the basis of specific site selection, we should also pay attention to some conditions of the store, which also affect the business of the store. Sometimes, a good location will deteriorate because of the store itself, or because some conditions of the store itself were not taken into account at the beginning, the owner had to change the location, which was laborious and costly.

Opening a store must consider some conditions of the store itself, mainly including the following:

① the shape of the shop

When renting a storefront, the shape of the storefront is certain, so pay more attention when choosing it. There are two kinds of storefronts, one is irregular storefronts and the other is regular storefronts. Because clothing is contemporary, it is the best choice if the shape of the store can be different from that of the general store. It can attract customers who pursue fashion and trends. These people will have a kind of psychology, that is, if they open a shop and modify it, their clothes will be very flexible and personalized. Moreover, the unique shape is easy to be noticed by customers, easy to recruit people, and conducive to the spread of word of mouth. Formal stores can't achieve this effect. Only by decorating the facade can we attract customers.

② store door

The facade is very important, and the decoration of the facade is the most important.

The door is the entrance. A store must make it convenient for customers to get in and out, so as to have a good business. The clothing store has a fast passenger flow. Generally speaking, there should be at least two. If the shop is located in a corner, with two doors in front and two streets facing, such a shop is the best choice. If there is only one station in the store, it should be enlarged when it is renovated. It is best to get through all stations without doors, which is conducive to customers' access. But if the clothing store is located in a less prosperous place, there won't be too many diners at first. In this case, it is not advisable to open the door too much. You can take advantage of this inconvenience to keep some customers in the store. Sometimes it helps to sell, because for clothing stores, customers like to go to crowded stores, and there will be a kind of psychology. Popular stores must have good goods or cheap prices, and sometimes it also reflects the fashion trend, so customers are willing to go to crowded stores, which makes those already deserted more deserted. Similarly, when promoting sales, we should also grasp this mentality, and some conscious customers are in the store.

③ the direction of the store.

The direction of the shop is related to ventilation and sunshine, so we should pay special attention to it. North and south storefronts don't bask in the sun, and it won't be too hot during the day. In summer, if there is no sunshine, it will be cooler, customers will prefer to patronize, and at the same time, air conditioning costs can be saved. In the afternoon, the sun shines in the store, which is not only hot, but also gives people a feeling of irritability and disorder, making customers not want to go shopping in the store. But if it is in winter, it gives people a warm feeling and makes people want to visit. Therefore, the store mainly considers what kind of clothes to sell and chooses the store. If it's summer clothes, North and South stores are preferred. If you run a kind of winter clothes, it should be an east-west shop. East-west trend is generally not the best choice to open a shop, because this kind of shop needs air conditioning, which is not a small expense. But it has a great advantage that the lighting effect of the storefront is very good, and the most taboo of the storefront is dim light, which makes customers reluctant to go in. Bright shops will give people a comfortable feeling.

④ Storage space

Space includes area and height. A sense of space is very important. It is the first feeling of customers when they enter the store. It can't be too crowded and it can't look like a space swing. Of course, the bigger the area, the better, but the size of the area is directly linked to the rent, and it is best to do what you can. The height is mainly based on the height of the ceiling. First, it must be high, with good spatial effect and good visual effect, and it will not be too crowded; Second, goods can be displayed. When the models are placed in the store, they must be in proportion to the height of the store, otherwise they will not be harmonious.