What are the requirements of the slogan?

The requirements of publicity language are: concise, obvious and easy to remember, pay attention to rhythm, express closely, and establish correct concepts.

1. Concise and concise

In order to be easy to understand, remember and spread, the slogan language should be concise and concise. Conciseness and conciseness means that words are meaningful, and a few words imply rich information. For example: New Beijing, Great Olympics.

2. Obvious and easy to remember

In order to be easy to understand, remember and spread, the language of slogans should be simple and popular. Simple and popular words can easily make the public feel intimate and identify with each other. For the health of you and others, please don't smoke!

3. Pay attention to rhythm

In order to be easy to understand, remember and spread, the language of slogans should also pay attention to rhythm. Paying attention to rhythm mainly refers to the same tone, symmetrical syllables and harmonious rhyme. Slogans appeal to the public's vision and hearing, pay attention to symmetry and rhythm, catchy, harmonious and pleasing to the ear, and are easily accepted by the public. For example, time is money and efficiency is life.

4. Tight expression

The tight expression of slogan language reflects the clarity of the producer's thoughts, clear thinking and thorough thinking. Tight expression means paying attention to whether the sentence is ambiguous. Due to the ambiguity of Chinese words, the complexity of syntactic structure and the diversity of text pronunciation, sentence ambiguity will occur if you don't pay attention to it a little.

5. Establish a correct concept

Slogans producers should establish a correct concept, and there must be no wrong views.