Automobile Encyclopedia (Brand)

Basic information

Brand name: Baojun; English name: BAOJUN；; Country: China; Headquarters: China-Liuzhou, Guangxi; Brand type: China; Creation time: 20 10 year; Group: SAIC-GM-Wuling Automobile Co., Ltd.

brand introduction

Baojun is a sub-brand of SAIC-GM-Wuling Automobile Co., Ltd., founded on 20 10, and headquartered in Liuzhou, China. Baojun Automobile fully integrates the advantages of SAIC, GM and Wuling, and strives to build a passenger car brand suitable for emerging markets around the world. With the development of 10 years, Baojun has been regarded by General Motors (China) as the fourth largest brand of GM in China, keeping pace with Buick, Chevrolet and Cadillac.

Car flags

Logo design: at this stage, Baojun's logo originated from the early classic war horse logo, which is diamond-shaped and divided into two uneven pieces, one of which has the elements of war horse, showing the brand meaning like the classic war horse logo, paying tribute to users and inheriting Baojun's brand spirit of "optimism, enterprising, stability, reliability, intelligence and self-confidence".

In the aspect of logo design, Baojun took the horse's head as the main element of brand recognition in his early days, which reflected the creative concept of combining traditional elements of China with modern composition forms. The whole structure adopts ordinary shielding design, which implies that its product quality is reliable; Horse head stands upright in the logo, paying tribute to users on behalf of the brand.

On October 20 19 1 month, Baojun Automobile released a brand new logo-Diamond LOGO. The diamond logo has nothing to do with the old models in terms of layout, plate shape, lines, light and shadow, texture, etc., and is more high-end; New car logo and classic shield logo exist at the same time.

Automobile system information

Baojun's products cover micro electric vehicles, cars, SUVs, MPVs and cross-border station wagons. It is mainly divided into two series: Baojun and Xinbaojun, among which Baojun series are Baojun 3 10/3 10W, Baojun 5 10, Baojun 530, Baojun 360 and Baojun 730 series. The early horsehead logo will continue to be adopted. Most of the new Baojun series were launched after 20 19, and adopted the "diamond logo". The car names are mostly composed of English letters and numbers, including RS-3, RS-5, RM-5, RC-6, Valli and other models.

1. stands for car system: Baojun Valli

Guide price: 7.98- 10.58 million.

As the successor of RC-5W, Baojun Valli is positioned as a compact station wagon, with its appearance and configuration adjusted, and its product positioning and marketing direction re-planned. In addition, its high allocation and low price make it perform very well in the market.

2. Representative car series: Baojun 5 10

Guide price: 53,800-73,800.

Baojun 5 10 has sold 860,000 vehicles in three years, which is a hot-selling model in the domestic small SUV market. Among the 2026.5438+0 models, Baojun 565.438+00 continues the overall design style of the models on sale in appearance, adding the color of "sea breeze blue" car paint and the black roof with shining stars, bringing a younger and more dynamic visual effect, which is more in line with the aesthetics of young people today.

In terms of configuration, the new car is equipped with front double airbags and side airbags, body electronic stability system, reversing image, anti-glare rearview mirror and other configurations. In terms of power, 202 1 Baojun 5 10 provides two power combinations: 1.5L+CVT and1.5l+6mt. A new CVT version with higher cost performance has been introduced to provide users with more car purchase options.

3. Representative car series: Baojun 530

Guide price: 7.08-9.98 million.

As the first global strategic model of SAIC-GM-Wuling, Baojun 530 is the first self-owned brand model of SAIC-GM-Wuling that uses four brands at the same time and sells in 0/9 countries around the world. As an SUV product, Baojun 530 offers five-seat, six-seat, seven-seat and three-seat models. Because its wheelbase reaches 2750 mm, it can meet the different needs of consumers and bring such a flexible space.

Baojun 530 is equipped with a 1.5T engine, with a maximum power of 147 horsepower and a maximum torque of 250 Nm. Manual gearbox and CVT gearbox are available.

4. Representative car series: Baojun KiWi EV

Guide price: 7.78-8.68 million.

With the continuous growth of car ownership, urban congestion is also increasing. A commuter scooter that can shuttle freely in the traffic and park conveniently has become what people just need. Baojun also followed this trend and launched their fashion item-Kiwiev. Appearance configuration, the new car comes standard with two-color body, hidden door handle, LED high-position brake light and Yao Xing aluminum alloy wheels.

In terms of electricity, the official NEDC cruising range of Baojun Kaiwei EV is 305 kilometers, which provides two charging modes: home slow charging and DC fast charging. In DC fast charging mode, it only takes 1 hour to charge the power from 30% to 80%.