When is the double 12?

1, POVOS rice cooker PFF40E-C 4L? 189.002, Cetaphil 200ml facial cleanser (officially authorized)? 89.003, Cetaphil Stafford Moisturizing Emulsion 200ml (officially authorized)? 109.004, Elizabeth Arden, Elizabeth Ya Dun, 90 gold eye essence? 399.005, Dilma) DEM-F302LS ultrasonic humidifier (green)? 98.00 I want to lose again. . . . Ah, endless desire.

Double 12 is a discount shopping activity launched by Taobao platform in 65438+February 65438+February, which is a way to guide buyers and sellers.

C2B

Transformation. Shuang 12 is another large-scale promotion activity after Taobao Shuang 1 1, which is called the year-end celebration of "national grab". During the event, Taobao will send tens of millions of cash-filled red envelopes as year-end gifts to consumers.

Double 12 Historical Festival

65438+February 65438+February Xi Incident Memorial Day

The Xi 'an Incident, also known as the Double Twelve Incident, was a direct military imprisonment incident launched by Zhang Xueliang, then deputy commander-in-chief of the Northwest Anti-bandits Army, and Yang Hucheng, then commander-in-chief of the 17th Route Army of the National Revolutionary Army, in Xi 'an on June 5438+0936 12/February 12 for the purpose of "stopping the suppression of the Communist Party". Reorganizing the government and sending troops to resist Japan ",the Xi 'an incident was finally forced by Jiang Zhongzheng to accept the idea of stopping suppressing * * * and unanimously resisting Japan, which contributed to the second peaceful settlement of national cooperation.

What is the difference between double 12 and double 1 1?

The Double Eleven is aimed at Tmall, a shopping mall in the past, and the Double 12 is aimed at Store C. ..

Social shopping

From February 3rd, 65438 to February 3rd, 1 1, all the products that the seller signed up for "Double Twelve" were equally displayed to consumers on Taobao platform, and consumers' love and concern for products (collection, purchase, sharing and even a consultation on Want Want) may improve the display of products on the page. Ordering and the setting of interest groups make the relationship between buyers and sellers reconstruct-focusing on consumer demand, in addition to the traditional relationship between buyers and sellers, the exchange of emotions and interests will dominate.

Interaction between buyers and sellers

During the activity, about 30 million exclusive wish lists were formed on my 12 12 page every day. In the wish list, each user can not only see the goods in his favorite and shopping cart, but also see the double twelve preferential promises, baby statements, price trends, commodity labels and so on marked by the corresponding merchants. At the same time, you can ask the seller for more discounts and concessions, and the seller can adjust his discount range in real time according to the buyer's reaction.

Through the "Double Twelve" promotion, buyers and sellers not only establish a sales relationship, but also sellers can understand the needs of users and establish their own influence.

Special performance form

12 12 is not a monotonous shelf display commodity, but a performance commodity with scenes and contents. In the process of shopping, buyers are no longer boring to search and choose according to category labels, but can enter specific scenes. Consumers no longer see venues classified by categories such as "clothing", "digital" and "home appliances". According to the seller's choice, all products will be reclassified into five themes: male, novelty, life, beauty and characteristics, and the sub-venues under them will also be named with interesting scene labels, such as "Sexual Blessing Bible", "Eating among the People" and "Diaosi Necessary". Create a feeling of "wandering" in an all-round way