New trends, new energy, new era! Sharing feelings about the 2023 Shanghai Auto Show

The two-day Shanghai Auto Show Media Day has ended. After 40,000 steps, the editor has basically seen the most watched new models at this auto show.

I have been busy with post-production video production these days, so I took the time to write some pictures and text to share with you some of my impressions and experiences of this Shanghai Auto Show.

China is the new hot spot in the global automobile market

In addition to being the world's largest new car market, China's leading edge in the field of new energy has indeed accelerated the transformation of the global automobile market into new energy. pace.

With the global economy weakening, the consumption potential of China's automobile market has become a kindling in the darkness. Even BMW has shouted out clearly positive slogans such as "BMW's home is in China".

MINI has recently been on the hot search due to the ice cream incident. Even if public anger will slowly subside, it will definitely have a long-term negative impact on the brand and sales.

It is time to make a change in our understanding of the Chinese automobile market.

China is changing from a follower in the era of fuel vehicles to a leader in the era of new energy vehicles.

The tide of new energy is unstoppable

Although Li Bin's famous saying "I can't imagine who will buy a fuel vehicle" is somewhat arbitrary, the tide of new energy is indeed unstoppable. The new models that receive the most attention and popularity are basically new energy models.

All the BMW booths of luxury brands at this Shanghai Auto Show are new energy models. Mercedes-Benz brought EQG, BMW unveiled the i7, and Volvo used the EX90 to demonstrate its determination to switch to new energy.

The joint venture brand Volkswagen has brought ID.7 and ID BUZZ, so that the 3467 camp intensively covers the main consumption range of 100,000-300,000. Even Honda hastily released a new plug-in hybrid Accord with a reduced trunk space in order to cope with the new energy wave. As for the new car-making forces, it has extended its price range from 300,000 to a popular price below 200,000.

If anyone is still seriously discussing "whether new energy is the development trend of the future automobile industry", then you can turn around and leave without wasting time.

BYD ushered in hundreds of companies besieging Guangmingding

In the past few years, BYD had Qin DM-i and Song DM-i in the price range of 100,000-200,000. defeat.

However, the price range of 200,000 yuan is the stage for competition for models such as Xpeng P7i, Nezha GT, Feifan F7, and Haopin GT. Prices above 300,000 yuan are the ideal fighting position for NIO and BYD. BYD is not omnipotent. , which once stood out, will be attacked by many new energy brands in the future.

The original value system of automobiles has begun to be reshaped

In the past, everyone’s concepts of automobile brands were independent brands, joint venture brands, and luxury brands.

However, the pre-sale price of BYD's Yangwang U8 exceeds 1 million, and the manufacturer's psychological price of Denza N7 is 350,000-400,000. However, the Toyota BZ4X has been under pressure since its launch, and the future of the BZ3 is also uncertain. In the past, Chinese car brands were considered to be of insufficient quality, but now the new energy models of joint venture brands cannot cut leeks at all. As for the three-cylinder X-Trail's return to glory with the extended-range model, it is even more wishful thinking.

Even GAC Toyota said when Ralink was listed that "car brands are not divided into joint ventures and independent brands, only strong and weak."

With the diversification and transparency of information channels, the original automobile brand value system has collapsed, and sales must rely on strength.

Cars are becoming more and more personalized and precise

Pickups have special modification kits for the needs of lures, camping, freight, stalls, etc., and SUVs have special modification kits that focus on handling, hard-core off-road, and sedan Running in crossover and other segmented models, sedans have a variety of power options such as pure electric, plug-in hybrid, mild hybrid, extended range and hydrogen electric.

Whether it is power, size or purpose, numerous new models try to cater to potential consumers in every market segment.

Even as a practitioner in the automobile industry, to be honest, you will face difficulty in choosing when buying a car yourself.

A car is no longer just a car

Although it is a means of transportation, today’s car is no longer just a car. It is also a mobile home, a portable audio-visual entertainment center, and a remote home Remote control terminal. Outside the industry, automobiles are also one of the two pillar industries that revitalize upstream and downstream industries, stimulate consumption, and maintain industrial cycles.

In addition to Huawei's presence in the automobile exhibition area, the two major exhibition halls of this Shanghai Auto Show are all booths of supporting suppliers of the automobile industry.

The automobile industry can now be said to be one of the hopes for economic recovery. I really cannot accept refutation of this.

Competition is fierce and elimination is accelerating

Behind the Great Wall Cannon is the Daodao pickup truck, behind the Jikrypton FAW-Volkswagen is fierce and has an ID.7 behind its own Magotan.

At present, there are so many car brands in China's auto market that there is no blue ocean market where you just lie down and count money. There are only bloody battles in the red ocean.

From 500,000 best to 5 million best to 10 million best, behind the increasingly outrageous slogans of car brands are indisputable sales pressure and survival crisis.

Boss Jia has been unable to buy a ticket to return to China next week. After Evergrande’s dream of building a car worth 100 billion, only the lonely figure of the owner of Hengchi 5 is left. The earth will turn around without everyone, and who in the automobile industry will be missing? No brand will create huge waves, but when a car brand collapses, some people will lose their jobs.

So the biggest crisis for car brands in 2023 should be to survive and stay on the track.

Written at the end:

Wandering in the ocean of new cars after walking 40,000 steps in two days, my body is exhausted, but my spirit is exciting.

Many people forgot about masks at the Shanghai Auto Show. The bustling car industry was busy, car brands seemed confident, and the spirit of the entire industry seemed to have jumped from ECU to KTV.

Thanks to cars for extending our lives, and thanks to this industry for bringing us social prosperity.

Goodbye Shanghai Auto Show 2023, and look forward to the excitement next time.

This article comes from Automobile Industry Highlights, the author of Yichehao. The copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's opinion and has nothing to do with Bitauto