What is an advertising slogan?

Advertising slogans are fixed promotional statements that are used repeatedly over a long period of time in order to enhance the audience's impression of a company, product or service.

To put it bluntly, it is a kind of conscious hypnosis for consumers. If a slogan is used for a long time and repeatedly, it gradually becomes a daily idiom, subtly making people accept it without reason. People will know it as soon as they hear it. A certain product of a certain enterprise, thereby improving the visibility of the product and the continuity of sales. The service life is long, and some are almost always associated with the name of the company and the trademark of the product.

It is a sentence or phrase in an advertisement that is memorable, has a special position, and is particularly important.

If a slogan is necessary, the slogan should also use popular words and be easy to read and understand.