How do you understand what is said online that "the most fundamental reason for the decline of Victoria's Secret is the rise of women's independent consciousness"?

The most fundamental reason is that Victoria’s Secret’s definition of model body shape is too perfect. During the annual selection, models from all over the world will come here. Everyone knows that the selection competition before participating in Victoria’s Secret is very difficult for models. The body shape requirements are very strict. First of all, the models must not have a little bit of fat on their bodies, their height must be 175 cm, and their waist circumference must be within 61 cm. In order to meet these so-called standards, these models have begun to control their diet. Carry out careful control and do some high-intensity exercise, not only to be in good shape, but also to be healthy. Someone has previously shared photos of what they eat every day. From the photos, it can be seen that the food they eat in one day is not as much as what we eat in a normal meal, and this eating pattern must be maintained until they stop being a model. It is precisely because of this that Victoria's Secret's ability to attract money has become more and more powerful. It relies entirely on the perfect figures of these models to attract attention. Of course, the charm of Victoria's Secret products is also indispensable. However, with the rapid development of the times, there are also women's independent aesthetics. With the change of concepts, the aesthetic concept of only pursuing sexy is slowly being abandoned by the world, and the views on beauty are also very different.

In an interview, the chief marketing officer of Victoria's Secret was asked whether he would add some new elements, such as fatter figures or male models, but Victoria's Secret said there was no need to make changes. Looking at it this way, Victoria's Secret still prefers perfect figures and doesn't care about diversified aesthetics. One year, a Victoria's Secret advertisement had the slogan "Perfect Figures" and several models with super perfect figures were used as the theme. , this advertisement was dissatisfied by many people, and a joint boycott was launched online, and a very diverse poster was used to respond.

Subsequently, the ratings of Victoria's Secret also declined rapidly. The ratings were simply pitiful. Until this year, Victoria's Secret was canceled directly. It was precisely because Victoria's Secret was strict about perfect figures and was independent of women. Crushed by consciousness, of course it is also because of Victoria's Secret's brand marketing and business model that led to Victoria's Secret's decline, but the rising independent consciousness behind the decline is even more gratifying!