Are there any successful cases of hotel private domain traffic operation?

Nanjing Tianhan Big Data Technology Hotel, based on its own characteristics and relying on the advantages of tourist attractions with strong humanistic atmosphere such as Confucius Temple, Qinhuai River and Wuyi Lane around the hotel, launched a unique music festival from June 10 to June 55438+05, and invited Wang Pan, Geng, Husband, Zero Band, Lost Alliance and other music.

In order to expand the customer base participating in the activities, in addition to the regular member community, Tian Han also published music festival copybooks in Weibo, KOL Media Matrix and Lv You Music Fans Forum, and continuously split off-site traffic into official WeChat accounts and community private domain precipitation, which provided a considerable incremental foundation for subsequent store drainage and member marketing.

Effect: New members increased by 380% after the holiday+