Methods and skills of how to play 10 wechat marketing

First of all, help thinking: viral spread, the whole people hi.

Power marketing is a kind of viral communication. Through continuous forwarding support among friends, it can achieve rapid communication and national attention. The usual way to help thinking is that technology companies add a column to help when making active micro-pages. When a user participates in an activity, after entering information such as name and mobile phone number on the activity page, click Sign Up and then enter the specific activity page. If a user wants to win a prize, he should forward it to a circle of friends and invite friends to help him. The more friends help him, the greater the chance of winning the prize. In order to give full play to the initiative of Wang, friends who participate in Wang can also draw a lottery. In this way, because of the attraction of the grand prize, you can achieve the purpose of pan-communication through the attention and forwarding of the applicants and their many friends.

Second, grab the red envelope thinking: mass communication, immediate results.

The thinking of grabbing red envelopes, as its name implies, is to provide users with some red envelopes with practical value, attract the active participation of society through grabbing red envelopes, arouse strong concern, find potential customers and implement targeted marketing. The thinking mode of grabbing red envelopes is more suitable for e-commerce companies. After the customer gets the red envelope, he can spend it in the online shop. This not only plays a role in brand promotion, but also drives the sales of shopping malls.

Third, traffic thinking: pain point marketing, rapid spread

In the Internet age, traffic is king. If there is no traffic on the website, it is simply "water without a source, a tree without a root". For mobile Internet users, traffic is like "people are to water and cars are to oil". Therefore, grasping the pain points of consumers also grasps the fundamentals of marketing. The basic idea of traffic thinking is to forward traffic, and users can get a certain amount of traffic as long as they forward a company or a product's micro-page.

Fourth, game thinking: exciting marketing, butterfly effect

The concept of game thinking is very simple, that is, to know a brand through the forwarding and dissemination of games. In the strategic development direction of WeChat, games and socialization are its key points, which shows the position of games in the mobile Internet. Wechat games are characterized by novel design, cuteness, simple but not monotonous rules, and can attract a large number of users in just a few minutes.

Fifth, holiday thinking: convey warmth and spread brands.

It is a good tradition for China people to exchange greetings on festivals. After experiencing letters, phone calls and text messages, this year, WeChat blessing has gradually become popular. A voice, a few words, a video, simple but warm. Festive thinking is to take advantage of the opportunity for people to send blessings to each other, implant brand image in WeChat text or video, and spread it appropriately.

Sixth, the grand prize thinking: high forwarding rate and wide participation.

"Under the four rewards, there must be brave people." Since ancient times, awards and rewards have been irresistible temptations for many people. Borrowing the internet, setting up prizes for promotion is tickling users. In the current WeChat marketing, giving prizes or even grand prizes is the most used trick by media and enterprises. Strong strength, house or car as a grand prize; The weaker ones often use communication tools that young people like, such as iphone6 and ipad, or tickets, movie tickets and travel vouchers as prizes, and the effect is good.

Seven, crowdfunding thinking: gather sand into a tower, gather sand into a tower.

Crowdfunding refers to the mode of raising project funds from users in the form of group purchase or pre-purchase. Compared with traditional financing methods, crowdfunding is more open and flexible. Accurate grasp of the circle is the core competitiveness of WeChat crowdfunding.

Eight, life thinking: naturally, moisten things silently.

Life thinking is to publish people's daily life knowledge to WeChat platform, and through the forwarding of this information, it plays a good role in communication. Nowadays, people's demand for quality of life is getting higher and higher, and the demand for life knowledge is also growing. The forwarding rate of life-related knowledge on the internet is quite high, such as treating winter diseases in summer, traveling on holidays, the top ten food places, the most beautiful homestays and so on. All information related to life, travel, food and education will attract people's attention. Moreover, this information is not only suitable for forwarding, but also collected by many people. In this way, it is the second spread of information. Therefore, it is a good idea to implant product pictures, words or make links to spread these life information.

Nine, news thinking: let the brand fly with the news _

News thinking is spread by breaking news or news with high attention. In the era of mobile internet, the speed of news dissemination has been calculated in seconds, and major news happening anywhere on earth can be transmitted to every corner of the earth in an instant. And its reading volume in the WeChat circle is often hundreds of thousands or even millions. Therefore, if advertisements are implanted in news with such a high forwarding rate, its communication influence is immeasurable.

Ten, test thinking: because it is popular, it exists widely.

Test thinking is to spread some brands through some small tests, such as IQ test, EQ test and psychological test. In today's WeChat circle, various tests are very popular. These tests on emotional intelligence and IQ are eye-catching and easy for people to click on. At the end of these tests, "Share in a circle of friends, and test answers will automatically pop up after sharing". In this way, there is no doubt that there will be secondary communication, and websites or consulting institutions hidden at the beginning or end of these topics are also promoting themselves in re-communication.

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"Future marketing doesn't need too many channels. As long as your product enters consumers' mobile phones, it is the best marketing. "Clement Si Tong, a world marketing guru, made a wonderful comment on future marketing, and today's marketers generally praised him for his profound insight and the fact that he hit the nail on the head. Indeed, the rapid development of domestic mobile Internet and WeChat has given our traditional media marketers a huge marketing stage and an opportunity to show their marketing ideas and talents.