Advantages of SMS advertising

1. Low cost: The publishing cost of SMS advertisements is very low. Compared with the advertising cost of hundreds of thousands or even millions of traditional media, the cost of SMS advertising is almost negligible. Submitting SMS advertisements through SMS platform is cheaper than sending SMS directly by mobile phone, which greatly reduces the advertising cost of advertisers.

2. Fast speed: the spread of SMS advertisements is not limited by time and region, and it is the same in any province and city in China; Send millions of mobile phone users, and even receive advertising information immediately after sending. The contents of advertisements can be changed at any time, so as to ensure that the latest information is disseminated to consumers in the shortest time.

3. Focus and high return: SMS advertising directly affects the people with the most consumption power. The same product can easily transmit different advertising information according to different audiences, so as to stimulate customers' desire to buy to the maximum extent.

4. Investment province: SMS advertising breaks the pricing rules of traditional advertising media, and advertisers set their own expenditure budgets and deliver them to target customers. The form of communication is fashionable and novel.

5. Accuracy: The biggest feature of SMS advertising is that it goes directly to the receiver's mobile phone, delivers information "one-to-one", and is compulsory to read, with strong timeliness and 100% reading rate! In the limited time of media contact with people, the contact frequency between people and advertisements can be improved.

6. Dissemination: SMS advertising has strong communication and high speed, and it can be delivered in one minute and spread by ten thousand people in an instant! The receiver can take the information with him, consult the advertiser at any time, read it repeatedly if necessary, and send it to interested friends at any time.

7. Flexibility: The release time of SMS advertisements is extremely flexible. Advertisers can flexibly choose the release time of advertisements according to the characteristics of products, even within a specific period of time.

8. Interaction: SMS advertising allows owners to interact with sales terminals and mass media. Through these, SMS users can participate in business interaction, and SMS advertisements greatly increase the opportunities for people to participate in interaction.

9. Arrival rate/browsing rate:

Municipal newspaper: 250,000 copies are issued and 400,000 people are read. According to statistics, the full page view rate is about 20% (80,000), and the half page view rate is about 5%. The browsing rate of other small pages and web pages is less than 2%, and the repeated browsing rate is generally 0. Low arrival rate/browsing rate

Short message advertisement: select the essence number segment, collect the real number segment, the arrival rate is above 95%, the ordinary number segment is above 85%, with compulsory reading, the browsing rate is 100%, and the arrival rate/browsing rate is high.

10, memory:

Municipal newspaper: I forget after reading it, and my memory is poor.

Mass advertising by short message: the way is novel, the repeated browsing rate is over 50%, and the memory is profound.

1 1, advertising management:

Metropolis Daily: There are many application procedures, long production cycle, fixed publishing time, difficult content modification, narrow publishing area and many content restrictions.

SMS advertisement: Without the approval of the management department, the release time/time/quantity/content and area can be adjusted and modified at will, which is convenient for management.

12, timeliness:

Metropolis Daily: It takes a long time from design, production to publication, and it is difficult to achieve the impact effect.

Short message advertisement: Edit at any time, send at any time, and the information will arrive immediately, with strong timeliness.