What is the concept of blast marketing?

Explosive marketing is actually precision marketing, which collects real estate resources in the target area, classifies the real estate in the community, conducts public relations actions for property management, and registers the contact information and purchase intention of all potential customers. The following is the content I compiled about what is blast marketing. I hope you like it!

What is blast marketing?

Blast marketing is also called conference marketing. Event Marketing. ?Explosion marketing? is an extended new marketing concept that concentrates all resources that can promote transactions and reserves a large number of precise customers for targeted promotions. The concept of "blasting marketing" first appeared in the domestic home furnishing market in the first half of 2012. Put all the gunpowder, detonators, and fuses at the best time, place, and location to detonate them together. Through precise market customer positioning and precise target area positioning, you can lock in customer groups and conduct bombing marketing intensively.

Characteristics of blast marketing

1. Low activity costs

For blast marketing, the main expenses include the salesman’s house cleaning fee, telemarketing fee, and the source of telemarketing resources. The cost, plus some small, short-term outdoor advertising, such as community banners, car stickers and store layouts, etc., the cost of the activity is not very high, and effective marketing will have very obvious benefits.

2. Accurate communication

Personal communication is basically one-on-one telephone communication or face-to-face communication, so that customers can accurately receive effective information.

3. The store benefits significantly.

Many customers will call or inquire over the phone, which increases brand awareness and store visibility, and the economic benefits increase significantly.

4. Sales volume has benefited significantly

Through various publicity, more customers came to the store for consultation, the transaction rate has also increased, and the sales volume has naturally increased significantly.

Implementation of blasting marketing

Selection of target market area

The selection of target market area referred to here refers to the implementation location of blasting marketing activities. The selection should take into account various factors, including the current demand for products in the area, the passenger flow in the area and past performance sales.

Event time

The time when the event is held is also crucial. When and in what posture the blasting marketing activities appear are related to the success or failure of the entire blasting marketing campaign.

Preliminary publicity

One month before the blast marketing event is held, the overall planning, publicity and momentum building should begin. Through the combination of hard advertising (multimedia advertising, print advertising, DM single pages, etc.) and soft advertising (bulk text messages, etc.), all-round communication is carried out by sea, land and air.

Personnel organization structure

Advertising group. Mainly responsible for media research and determination, and positioning of target audiences. And for any place where the event can be held, such as commercial areas, residential areas, large supermarkets, and building materials markets, we adopt different means and methods to carry out targeted advertising. Community Promotion Group. Mainly responsible for investigating and collecting mature communities, new communities, mid- to high-end communities, etc. in the area. At the same time, collecting contact information of target audiences through various channels such as property management, sales offices, decoration companies, etc. Program planning team. Mainly responsible for contacting the performance venue at the event location, communicating with the performance team and etiquette team, and conducting relevant training and drills for staff in the event area. Product Assurance Group. Mainly responsible for adjusting and laying out the product structure and layout of the entire event area, reasonably optimizing product listing and on-site lighting decoration effects.

Evaluation of Explosive Marketing