Why does Metro insist on a strict membership system?

This is related to Metro's operating system. The systems involved in the membership card include: customer information system, cashier system and data system.

1. Customer information system: When a customer applies for a membership card, the membership card is not generated randomly, but the customer's personal information needs to be entered. A membership card records the customer's name, telephone number, address, email address, occupation and other personal information, which will be entered into the information system when the card is opened.

2. Cash register system: Even if you go shopping in Metro Supermarket and buy a two-dollar pen, it will be as big as A4 paper. The invoice contains detailed membership information, including membership card number, name, telephone number, shopping list, etc. You need to stamp when you leave the mall.

Invoices are detailed invoices, and there is no such thing as vague invoices and random invoicing. It protects the interests of consumers, which is also the remarkable feature of Metro.

3. Data system: The membership system of Metro Supermarket is largely related to the data system. In the data system, detailed and comprehensive information related to members is recorded. In the process of supermarket operation, it is necessary to analyze customers' shopping preferences according to members' purchase records and other information.

When the Spring Festival, Lantern Festival and other holidays come, we need the corresponding data of customers in the data system, determine the target customer group, and even set business indicators. The account manager will visit or send text messages to customers.

Metro's five most worthwhile products:

First, frozen food.

In Metro Supermarket, there is a very large refrigerated warehouse, and the cold chain system has a world-class scale. Among them, there are many kinds of frozen foods with fresh quality, which meet the needs of most consumers. Dairy products and vacuum-packed cooked food are also products that consumers are keen on.

Second, fresh food.

The fresh food in Metro Supermarket includes vegetables and fruits. As for vegetables, Metro Supermarket promised not to sell overnight dishes. This slogan is in line with the concept of most consumers, so choosing vegetables in Metro will give people a sense of freshness. Among fruits, Metro's blueberries are very famous and are loved by consumers because of their low prices.

Third, alcoholic products.

On the wine racks of Metro Supermarket, various types of imported liquor products are placed, which can meet the needs of most consumers. Of course, in addition to some imported liquor, there are also many domestic fine products. It can be said that Metro's liquor products are very well-known internationally, attracting many consumers to buy them. The liquor market is very good.

Four, ingredients products

Metro's ingredient products are also well-known in many supermarkets, such as egg tart bottom, bacon, hamburger steak, ham and pizza, which can be seen in almost all supermarkets in Metro. In addition to these common goods, many kitchen ingredients can be bought here, and the price is very cheap.

Verb (abbreviation of verb) imported food

Famous products include coffee, jam, butter and so on. , have a very good sales market.