New year's street activities plan

In order to ensure the orderly and powerful activities, it is usually necessary to prepare an activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the activities. So what problems should we pay attention to when making an activity plan? The following is my activity plan for the New Year Street for your reference, hoping to help friends in need.

The activity plan of New Year Street (65438+February) is the alternation of the new year and the old year in the lunar new year, and it is also the peak of sales. At this time, many related commodities such as food, fresh meat, dry goods, aquatic products, cooked food and non-food disposable homes, cleaning products and so on will enter the hot season; This activity is planned from February 9th to February 8th1,including "off-year (2.1), Valentine's Day (2. 14), New Year's Eve (2. 17) and New Year's Day (2.

Theme: "Year of the Tiger: Happy Spring Festival, Lucky, Rich and Happy New Year" Expo is specially planned.

Schedule: February 9 to February 18.

One of the theme promotion plans

Theme: Happy birthday to the Year of the Tiger.

Activity time: February10 ~ February 14.

Activity content: During the activity, customers who have made a certain amount of one-time shopping in this supermarket will receive a dazzling gift on the same day with the cashier's slip!

Send 1 auspicious Spring Festival couplets or 1 boxes of fresh eggs to 48 yuan;

Send 2.5L drinks 1 bottle of 88 yuan.

Full 1 sent by 28 yuan1citrus gift box.

Tips-a complete cashier slip is limited to one gift; Customers who participate in this activity will no longer participate in other promotional activities of our store in the same period.

The second theme of the theme promotion plan: the ecstasy of Valentine's Day, the long-lasting truth.

Activity time: February 14.

Activity content: On the day of the activity, all couples who shop in this supermarket (regardless of the amount) can get a "real rose" and send 999 roses. May the world be peaceful, and all shall be well, jack shall have Jill! (roses are limited, while stocks last)

The third theme of the theme promotion plan: Spring Festival is a good start and everyone is happy.

Activity time: February 18.

Activity content: On the day of the activity, customers who shop all over 68 yuan in this supermarket will get a "open the door and see happiness" red envelope. Red envelope prizes include 1 yuan, 2 yuan, 5 yuan, 100 RMB or other gifts, and 100% prizes are guaranteed.

Tips-A single cash register can only give 1 red envelopes.

DM newsletter planning P- theme: auspiciousness, wealth, happy New Year +3 gift box items;

P2+P3- Theme: Prosperity in the New Year, reciprocity.

There are 30 items, including liquor gift box, red wine gift box, health wine gift box, spree, boxed biscuits and brewing gift box.

P4-Theme: Happy New Year and good health.

Health care product gift box, tea gift box, honey gift box, brewed food 15 single product.

P5- Theme: Leisure and delicious Spring Festival+ecstasy Valentine's Day

Leisure packaged food (biscuits, puffs, wafers, candied fruit and cooked food) 12.

Chocolate, coffee, jelly, single red wine, fruit wine.

P6+P7- Theme: Leisure and Delicious New Year.

30 leisure packaging and bulk new year's goods (melon seeds, peanuts, pistachios, fruit shops, candy, jelly).

P8- Theme: New Year, More Care

Personal cleaning and care products (including sanitary napkins) 15

P9-Theme: Fresh New World

Household cleaning and nursing products and paper products (excluding sanitary napkins) 16

P10-theme: whole body replacement in the new year.

Knitted cotton, shoes and clothing 12 project

●p 1 1- theme: Dress up your new home in the New Year.

Household appliances 15 goods

● p12-theme: happy family.

Buffalo milk, carbonic acid, fruit juice, single wine, Hall beer, barreled wine and sweet wine are 15.

● p13-theme: happy family.

9 items of edible oil, sauce, dried noodles and dry food; Wash slices, seafood balls, quick frozen, ham.

● p14-theme: happy family.

Wax products, dry goods, fresh gift boxes, frozen dairy products 12 single products.

● p15-theme: happy family.

12 fresh meat, freshwater aquatic products, eggs, rice and fruits.

P bottom -3 kinds of single cooked food (various stews and hot pot)

Special requirements:

① The layout corresponding to different subtitles should be distinguished by different background colors!

②P5, P 13 Each P has two relatively independent but interrelated sections, such as the special edition of leisure snacks and Valentine's Day gifts, the special edition of hot pot rinse and seasoning. Please typeset each brand by series and distinguish each product series with a color block. There are activities of buying and giving series of goods, which are placed in a prominent position next to the title of this series.

(3) The concise rules of the three major theme promotion activities are reflected in the back cover.

1 Huge amount of publicity strategic planning: reflecting the three major themes of promotional activities.

There are 38 double-sided photo KT boards hanging in the main passage: "Year of the Tiger New Year Fair"

One-sided photo KT board 1: "Year of the Tiger New Year Fair"

There are two columns painted on the doorpost: "Year of the Tiger and Chinese New Year Festival"

Spray-painted two windows: "Year of the Tiger New Year Fair", and the specific contents of three theme activities.

Stack header cloth: 1F, 2F main channel news product stacking

The area is decorated with medium-sized red lanterns with gold thread+three-dimensional flowers with Chinese characters+piles+columns: "Year of the Tiger New Year Fair"

New Year's Street Activities Plan 2 I. Promotion Background

Before and after the Spring Festival holiday, it is the peak season for toy products and other gift industries, and it is also the golden time for toy manufacturers to take action to seize the market. In order to further increase the sales volume, strengthen the brand promotion of Pipi Bear and launch the national brand of Pipi Bear, this activity is specially planned.

Second, the purpose of promotion

1. Take advantage of this once-in-a-lifetime opportunity to further increase product sales and increase the promotion of Pipi Bear brand;

2. Expand the popularity of Pipi Bear series products through on-site promotion activities, launch national brands and build world-famous toy brands;

3. Effectively attack competitors, gain opportunities and win the market;

4. Promote the sales of other products by promoting products;

5. Enhance the confidence of dealers in our products and achieve our sales target next year in the first battle;

Third, the promotion time.

6 February-February 15

Fourth, the promotion theme

Promotion theme: PPBear celebrates Christmas and welcomes the new year, and holds Bile for New Year's Day.

Slogan: Pippi Bear brand creates a happy world. Pippi bear

Happy Pippi Bear China can make you laugh more than Doby.

Verb (abbreviation of verb) promotes the object and scope.

1, promotion target: consumers

2. Business scope: major dealers in China and major amusement parks in Shenzhen.

Sixth, the promotion method

On-site publicity includes big reward activities, New Year's Day lucky draw (amusement park only), "Pippi Bear Drifting Man", Pippi Bear teaches children to learn knowledge, and children buy products at half price, with 8.8% discount on products and gifts.

1, promoting products

Product: Compared with Lele's original price of 298 yuan, the promotional price is 228 yuan.

Aidudu original price 268 yuan promotional price: 208 yuan

Original price 188 yuan, promotion price 138 yuan.

Flat original price 88 yuan promotion price: 68 yuan

Yellow 7th original price 63.00 yuan New Year special price: 38 yuan (daily limit 10)

Other products will be discounted at 8.8% during the promotion period, and the original price will be restored after the promotion.

2. Gift form

Customers who buy this promotional product can get a beautiful Pippi bear toy (with random skin color and height of 5CM) and a beautiful Pippi bear pictorial (except for the above special price) for free.

3. Live demonstration

Promotional products: Bilele, Aidudu, Xiaolebi and Huangqi.

Publicity location: at the gates of major dealers and amusement parks in Shenzhen.

Website layout requirements: multiple posters, multiple banners, products and gifts, balloons, flowers, ribbons, etc. Beautify the website and create a promotional atmosphere. Products and gifts should be stacked separately, and the words "gift" or "gift area" should be marked on the gifts.

Special website:

New year lucky draw

Activity time: 20xx year 1 October18: 00-1Sunday.

Activity: New Year Lottery.

Specific operation: All customers who have purchased Pippi Xiong's promotional products during the promotion period and all the children present can participate in the lucky draw and get the "1 raffle ticket".

The following awards were set for this event:

1. Grand Prize 1 Name: a toy worth 398 yuan.

2. Two first prizes: one for Aidudu (worth 268 yuan plus a small gift).

3. Four second prizes: one toy (value 188 yuan plus a gift).

4. 20 third prizes: one for Huang No.7 (worth 63 yuan).

5.50 participating prizes: exquisite small gifts

Publicity tools: ① Publish this activity on a poster ② The description of the sponsor, broadcast and publicize.

Seven. Promote cooperation

1, product

Each point of sale is fully stocked according to the expected monthly sales, especially promotional items and special offers.

2. Material preparation

The marketing department will distribute banners, promotional information lists and gifts to dealers 20 days ago; Dealers can add some new promotion methods, such as small gifts, according to the new trend of the local market, but they must not violate the company's business philosophy, and must make arrangements for the promotion activities before the arrival of the promotion activities.

3, division of labor and responsibility

General Manager of Activities-Mr. Zhu

Event leader-Yang Shenghui

Scheme preparation, distribution and verification-Marketing Department

Material Distribution-Marketing Department

4. Training and selection of promoters

Dealer managers and business department managers should do a good job in training promotional personnel in terms of products, contents and methods of promotional activities. Promoters' requirements: childlike innocence, wearing Pipi bear propaganda clothes, neatly dressed, wearing a work permit on the chest, wearing a Pipi bear hat, loud voice, clear articulation, natural movements, affinity and humor.

5. Activity performer

Marketing manager, marketing director of major dealers

8. Promotion target: (calculated according to the monthly sales volume in the local market)

Regional products Shenzhen South China (except Shenzhen) North China Northeast Northwest

Bibile

Aidudu

Xiaolebi

Yellow 7

other

be equal to

Nine. promotion expenses

Promotional clothing, hats, banners, pictorial gifts, floating population, promotions, salaries, etc.

amount

unit price

total

X. Activity requirements

New Year's Street Activities Plan 3 I. Activities

New Year Fair, Group Buying Exhibition, Online Shopping Cart

Second, the purpose of the activity

Improve the environment and quality of citizens' buying new year's goods, and meet the citizens' one-stop shopping needs.

Fully display Liuyang native products and promote Liuyang agricultural and sideline products brand.

● Concentrate on displaying famous and famous commodities from all over the country, and enrich Liuyang's new year's goods market while promoting enterprise products and brands.

Inheriting the traditional folk culture of China and stimulating the economic consumption during the Spring Festival.

Third, organizational units

Sponsor: xxx

Four. Time and place of exhibition

Time: xx, xx, xx to XX (***8 days)

Venue: tentative (can I book my square? )

Verb (abbreviation of verb) exhibition description

During the exhibition, the company's products will be displayed and promoted in three parts:

Live exhibition.

Time: XX, XX, xx, xx to xx.

Location: to be determined

Booth area: 3x 10 square meter

Activities: Merchants will arrange exhibitions on the spot to promote their products and brands. At the same time, the organizing Committee will organize free gifts. On-site Spring Festival couplets are presented; Activities such as charity New Year donations attract popularity.

Group purchase alliance

Time: XX, XX, xx, xx to xx.

Form: Exquisite product catalogue printed by xx Daily, distributed to all organs and institutions in the city, and organized administrative institutions and enterprises to purchase products.

Requirements: The merchants on the commodity list adopt the principle of making profits appropriately to promote consumption.

Online shopping cart

Time: 20xx year, month, year

Form: build a new year purchase platform on xx. Com to describe the products of enterprises and attract citizens to shop online.

6. Exhibition scope of annual festival planning scheme.

◆ 1, sugar and liquor: all kinds of wine, white spirit, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea and so on.

◆2. Foods: all kinds of famous new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.

◆3. Daily necessities: household appliances, kitchen appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.

◆4. Gifts: various gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

◆5. Clothing category: bedding, clothing, shoes and hats, etc.

6. Specialty: famous Liuyang products such as honey, oil cakes and vegetarian dishes.

Seven. Publicity and promotion

In order to ensure the strong popularity of the exhibition, the organizing Committee will choose various forms and ways to report the exhibition in a planned way:

Liuyang Daily: During the investment promotion period of the exhibition, the brand list was made, and the exhibition was publicized 1 month, and the details of the event were introduced with pictures and texts.

Liuyang. Com: for exhibitors, do centralized promotion on Liuyang. And organize online group buying. At the same time, through special publicity, promotional information, new year spike and other activities to expand the influence of the festival.

3. Print and distribute 20,000 publicity color pages, put in 2 road column advertisements, send 654.38+10,000 short messages, put in 20 balloons in downtown busy sections, and fully disseminate exhibition information in various forms and ways.

4. Make a new year's goods group purchase catalogue and send it to interested group purchase units such as administrative institutions and enterprises.

Eight. Supporting activities (please consult the organizing Committee for details)

1, new year's spike: several varieties of goods are launched every day to attract customers through super preferential prices in the form of "spike".

2. Large-scale group purchase: make a catalogue of new year's goods and send it directly to administrative institutions and enterprises to promote group purchase while promoting enterprise products.

3. Reward every day: In order to attract popularity, many awards have been set up, such as: 100 people get beautiful gifts for free every day during the exhibition, and organize customers to draw a lottery to win cash during the exhibition.

4. Exhibition awards: The exhibition awards such as "Most Popular Award" and "Best Sales Award" are selected among exhibitors, and the organizing committee will issue certificates and medals.

5. Free Spring Festival couplets: invite members of Liuyang Couplets Association to write Spring Festival couplets on the spot and give them to the citizens who come to participate in the activities for free.

6. Cultural performances in the square: invite ancient painting troupes and bands to perform live.

Nine. Forms of investment promotion

(1) Title sponsorship category

1, annual festival title

The theme of the Expo is "xxxx", the first new year festival and group purchase exhibition in Liuyang.

Funding: 654.38+10,000 yuan

Return:

(1) All event advertisements reflect the words "xxx" in Liuyang's first New Year Festival;

(2) Give priority to providing two most eye-catching advertising spaces at the opening ceremony;

(3) Invite the leaders or responsible persons of the title party to speak at the opening ceremony of the New Year Festival;

(4), Liuyang Daily in New Year's Day advertisements and news pages prominently reflect the name of the title unit or product promotion, not less than 10 times;

(5) Two designated booths (with an area of 3mx3m) will be provided at the exhibition site.

(6) Provide 4 editions of Liuyang Daily before xx, xx, XX. The content can be decided by the title party.

(7) The group purchase list reflects the word "xxx" and returns a batch of pages.

(8) On the online shopping platform, the word "xxx" is highlighted, that is, Liuyang's first New Year Festival and Group Purchase Exhibition.

(9) outdoor, text messages, balloons and other publicity advertisements reflecting the name of the title party.

2. The name of the theme activity day

Invite major industries and distributors to participate in this festival and name theme days, such as "Tang Renshen Food Day" and "Jin Hao Grain and Oil Day".

Cost: 20,000 yuan

Return:

(1), reflecting the name and products of the brand list before the Spring Festival.

(2) Liuyang Daily 1 page, worth 1 yuan, completed before the Expo.

(3) Enjoy two standard booths and an advertising space at the exhibition site.

(4) The name and product of the co-organizer are reflected in the group purchase list.

(5) The online shopping platform reflects the names and products of the co-organizers.

(6) Determine one day during the exhibition as the activity day of the title unit, carry out publicity activities in the square, and arrange exhibitions on the rostrum.

(2) Make a group purchase list

In order to advocate group buying and promote corporate brands, 65,438+0,000 group buying catalogues were specially made and distributed to administrative institutions, enterprises and group buying customers in the city.

Charge standard:

The front cover is 20,000 yuan (limited to 1) and the back cover is 12000 yuan (limited to 1).

The inner page is 8000 yuan

Return:

(1), reflect the co-organizer name and products on the brand list before the Spring Festival.

(2) Liuyang Daily 1/2, completed before the Expo.

(3) Enjoy the 1 standard booth (3mx3m) designated by the organizing committee of the New Year Festival.

(4) The name and product of the co-organizer are reflected in the group purchase list.

(5) The online shopping platform reflects the names and products of the co-organizers.

(6) Participate in the selection of the most popular new year's goods for consumers.

(3) Live exhibition

This New Year Festival invites all industries and dealers to arrange exhibitions on the spot.

Cost: 5,000 yuan

Return:

(1), reflect the co-organizer name and products on the brand list before the Spring Festival.

(2) Liuyang Daily 1/4, completed before the Expo.

(3) Enjoy the 1 standard booth designated by the organizing committee of the New Year Festival.

(4) The name and product of the co-organizer are reflected in the group purchase list.

(5) The online shopping platform reflects the names and products of the co-organizers.

Foreword 4 of New Year's Street Activities Plan

On the occasion of the 20xx Spring Festival, in order to enrich the tourism culture of the Miao people in Rongshui, enliven the festive atmosphere of the Spring Festival, and provide a standardized display platform for the Miao people's agricultural and sideline industrialization development enterprises and agricultural and sideline handicrafts in Rongshui, Dong Run enterprises, under the leadership of Rongshui County Government, will integrate all aspects of resources, do a good job in attracting investment and implementation, and do their best to run this Rongshui New Year Street well, at the same time, improve the visibility and influence of the organizers, and serve the brands of Rongshui pillar industrial chain and the people who manage new year's goods.

This activity takes the strong holiday atmosphere as an opportunity to integrate the Spring Festival New Year Exhibition with the folk culture exhibition. At the same time, it will show foreign merchants and tourists the new humanistic spirit of melting water, so that exhibitors and tourists can really feel the satisfaction of catching up with and watching the big drama, as well as the original intention of the county government to serve the people. At the same time, in order to realize the rapid development of business in the north of the city and improve the business atmosphere in the 3095 area and the new city in the north of the city, this New Year Street, especially relying on the sports park, directly boosted the investment value of this area, showing the grand blueprint and practical determination of the Rongshui county government in urban construction and business planning.

I. Theme of the event:

Catch up with the Rongshui episode and watch the folk exhibition.

-Dong Run in ——20xx. Rongzhou Style "Spring Festival New Year Street"

Second, the activity time:

20xx65438+1October1-20xx65438+1October 20th.

Three. Location:

Rongshui sports park

Four. Organizer:

Organizer: Rongshui County Housing and Construction Bureau

Co-organizer: Guangxi Rongshui Dong Run Investment Real Estate Co., Ltd.

Verb (short for verb) operation mode:

This activity is organized and undertaken by the government, and Dong Run enterprises organize businesses and entities to operate, and adopt market-oriented operation means such as investment promotion and publicity to promote the development of Rongshui tourism consumption, display the original Miao culture of Rongshui, attract more foreign tourists and people from surrounding counties to participate in Rongshui characteristic tourism business, and build a complete industrial development chain of Rongshui emerging ethnic tourism business.

Activity of intransitive verbs:

Street activities run through the annual meeting, focusing on the main line of "grasping big episodes and watching big dramas", running through the whole activity planning, closely combining the four contents of new year's goods exhibition, folk custom exhibition, government and enterprise services and tourism reception to serve the economic and cultural construction of Rongshui.

Seven. Exhibition scope and functional zoning

Area: Folk Competition Area: Cockfighting, bird fighting and other exhibitions showing Miao folk culture are carried out in an orderly and thematic manner.

Wait for a series of folk sports competitions.

Area: ◆ Foods: all kinds of famous and excellent new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.

Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.

◆ Clothing category: bedding, clothing, shoes and hats, etc.

Area: sugar and liquor: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks, tea and so on;

Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

Specialty: famous products such as mushrooms, fungus, fragrant glutinous rice, dried bamboo shoots, Shatian pomelo, three-room duck, tea, tea oil, yellow sugar, chong yang wine, bacon and preserved fish;

Area: ◆ Folk culture exhibition: Lusheng performance is the main performance, assisting in the on-site production of handicrafts, melting water paintings and calligraphy, and everyone handwritten Spring Festival couplets DIY on the spot;

Area: ◆ Flavor snack area: There is a street with snack barbecue next to the basketball court to show the traditional flavor of Rongshui.

Eight, investment promotion and promotion ideas

Preliminary idea of attracting investment in new year street

Investment promotion is implemented in four stages:

1, 20xx year1February 65438;

Set up an investment promotion group to draw up investment promotion plans and objectives;

Drafting promotional materials for investment promotion; Advertisements outside Ronghao.com, Acer.com and trams.

2. 20xx65438+February 12-2 1 promotion stage;

Delineate interested enterprises by various means of attracting investment;

3. 20xx65438+February 21-27;

Handling admission procedures and fees for various businesses;

Focus on the public relations of high-quality businesses and make up your mind to participate;

4. 20xx65438+February 27th -3 1 summary stage;

Clean up the merchants with complete procedures and arrange booths in a unified manner; For the remaining hesitant businesses, focus on public relations;