Case study of ceo's road to entrepreneurship

Perhaps the most powerful voice of an enterprise or company is the CEO. His voice represents the company's attitude, and his ideas also command the company's philosophy. The following is the article about the ceo's entrepreneurial road case that I compiled for you.

ceo's Road to Entrepreneurship Case:

Li Zhiguo, CEO of Digging for Wealth: From Word of Mouth Network to Digging for Wealth, the restless road to entrepreneurship

Haibei is the earliest ancient currency in China and also owned by Li Zhiguo, CEO of Digging for Wealth? Flower name? .

employee No.46 of Alibaba, founder of word-of-mouth network, founder of Alibaba Cloud, angel investor in entrepreneurial projects such as Kuaidi Taxi and Mushroom Street, and chairman and CEO of Caicai? At the age of 38, Li Zhiguo has held so many titles, and his entrepreneurial journey has never stopped.

in Dingyuan? Nine gifts to see Li Zhiguo, a white T-shirt and jeans, always keep? Warm man? Smile, easy-going and calm. As soon as he entered the door, he said, I know many Ali people live here.

from Ali? Two in and two out?

restless, he fell in love with starting a business

There are many people who leave Ali to start a business, but there are not many like Li Zhiguo.

in 1999, Li Zhiguo joined Ali and became employee No.46; He left his job in 24 and founded Word of Mouth with the remaining 8, yuan. After Ali acquired the word-of-mouth network, Li Zhiguo returned to Ali; Later, he turned around and became an angel investor; In 213, Li Zhiguo officially joined Caicai as CEO and started his new venture.

Although he has left Ali, Li Zhiguo still bears the brand of Ali. For example, employees who dig for money have their own flower names. Does he call himself? Haibei? It means the earliest currency in China, and his office is called the beach. Speaking of Hejiayuan Community, his first reaction was: Many people in Ali live there.

Li Zhiguo feels that starting a business is the career that makes him feel most fulfilled. ? Investment only shows that a person's vision is good, and the test of starting a business is whether it can drive a team to fight for the ideal of * * *, which requires theory combined with practice and is more challenging than investment. ? Li Zhiguo said.

It is precisely because he likes to challenge new things that Li Zhiguo concludes that he is a restless person, and starting a business gives him a good opportunity to keep on? Toss? .

What makes Li Zhiguo feel even luckier is that he chose the Internet industry. He said:? The Internet industry is horizontal, and it can intersect with all vertical industries. I think the Internet is a sign of the arrival of a new era after relay and steam change the world. ?

During the conversation, I can always feel Li Zhiguo's love for the Internet. He said with emotion that the charm of the Internet is to think about problems from the perspective of user experience, and this kind of thinking is influencing and changing traditional industries.

Dingyuan? The customized hardcover to be launched in the second phase of Jiuli also coincides with the user-based concept of Internet thinking. Dingyuan? According to users' needs and usage habits, Nine Gifts is personalized based on three sets of master fine decoration model schemes, and even the spatial pattern can provide the most suitable decoration scheme according to users' needs. In this way, users can not only get rid of the rush and fatigue of their own decoration, but also get rid of the sameness of traditional fine decoration and optimize the experience. Because of this, once the concept of customized hardcover was put forward, it was highly praised by many property buyers.

Accept the doubt that the wings are gradually growing

Keep your heart and wait for the wind to come

Like Alibaba, the earliest place to dig for money is the lakeside garden, which is a blessed place for people with Ali origins.

from the earliest, there were only a few people in the company, and by 213, there were only 3 people. Later, Li Zhiguo became CEO, and in just two years, digging money has grown to the scale of more than 3 people.

Now, Digging Money rents a three-story office building in the Internet Finance Building. After the elevator is opened, the bright white and warm log tones come into view, and the bright and transparent office space makes people feel clear at once, even in rainy days. The whole office area is completely open, and even the conference room is cut off by transparent glass. What's the use? New york? 、? Paris? 、? Frankfurt? To name it has also become a pleasure for colleagues. The office area also has a mother-baby room, billiards table and rest area, revealing a humanized atmosphere.

Li Zhiguo recalled the original intention of digging for money for a simple reason. He spent 3 yuan to buy an accounting software on Taobao, but his experience was very poor. At that time, he decided to make an easy-to-use accounting software to facilitate more people to manage their money.

So, Li Zhiguo wanted to take Intuit Company in the United States as a sample and find a partner to develop this accounting software together. However, he was questioned far more than recognized. Intuit has a huge customer base in the United States, and because of the huge differences between China and the United States, Li Zhiguo is frequently asked: Where are the users from?

But Li Zhiguo didn't give up. He invested 3, RMB, and with the attitude of giving it a try, he developed and dug up wealth. After going online, there were several downloads every day at first, and then gradually increased to dozens and hundreds. At this time, Li Zhiguo found that he had identified a demand.

With the increasing number of users, Li Zhiguo also found that the function of digging money can not be limited to bookkeeping, but has a deeper development space. ? The rich have their own asset managers, but for the working class, no one helps them manage their money, so digging money can't be limited to simple bookkeeping, but to be an all-round asset manager for the people. ? Li Zhiguo said.

And the huge base of hundreds of millions of working-class people in China has also made Li Zhiguo see the market demand. Digging money has successively launched a variety of services such as wealth management and lending, combining wealth management tools with financial services, and giving each user corresponding financial advice through big data analysis. Now, users can easily buy wealth management products when digging for money, and then there will be stock funds and money fund products on the line one after another.

Today, the cumulative number of users of Caicai app has exceeded 1 million, and the financial management quota alone has exceeded 2 billion yuan.

Lei Jun once said: A pig can fly when standing at the tuyere. Li Zhiguo believes that in the Internet industry, few people are Kongming, and most people can't judge when the wind will come or not. If you stand in the air ahead of time, remember to stick to your initial intention and focus on users, so that when the wind comes, you are the one standing in the front row.

Workaholics love their families

The overbearing president is actually a warm man

in Dingyuan? When I saw Li Zhiguo at Jiu Li, I wore a white T-shirt and jeans, and my eyes were calm. The way I laughed was in line with the current fashion? Warm man? Image.

With the rapid iteration and update of the Internet industry, Li Zhiguo and his partners have to run to keep up with the pace of the industry. Therefore, he often talks with people in the internet finance field until late at night to exchange entrepreneurial direction; Or discuss business with the company's small partners and have a collision of ideas.

Because of this pace of work, Li Zhiguo doesn't have much time to spend with his family, and he is also called by his wife? Workaholic? . ? For entrepreneurs, there are many things to solve, and there is no way to be busy. My wife still understands and supports me. ? Li Zhiguo said.

In order to take care of his family, Li Zhiguo will spend one day every weekend with his family, and the whole family will go to the suburbs to play together, which is also the warmest moment for him. When you open Li Zhiguo's circle of friends, the background picture is a photo of his wife and son, which is enough to show that he cherishes his family.

In the eyes of his wife, Li Zhi is a workaholic, but he shows a caring side to the employees in the company. Just in the past Children's Day on June 1st, the company arranged a children's play area full of childlike interest, and also prepared snacks so that children who had a holiday on Monday could go to work with their parents.

Now, Li Zhiguo is about to welcome a new member of the family. For the living environment, Li Zhiguo does not pursue too much luxury, but pays more attention to the comfort of space. Because he likes the feeling of family interacting in a comfortable space, Li Zhiguo yearns for the villa life with land one day. Ding Yuan, where Dai Kun, a master designer of luxury houses, is operating? In the model room of Nine Rites, Li Zhiguo showed great interest. She picked up her mobile phone and took many photos and sent them to her wife.

　? I like to live in a spacious place with a big balcony and yard. And the environment is good, which is impeccable. ? Li Zhiguo said that the Nine Rites of Dingyuan accorded with all his imagination of living.

ceo's road to entrepreneurship case:

Li Pingyi? The road to entrepreneurship for CEO of hair network

Li Pingyi, Han nationality, male, born in 1973, is the founder of Shanghai hair network supply chain management Co., Ltd., and is currently the CEO of hair network, who is fully responsible for the strategic planning and operation management of hair network company. In 26, Li Pingyi innovatively put forward the service concept of e-commerce, warehousing and distribution integration, and introduced the third-party e-commerce logistics into the e-commerce supply chain for the first time, which made clear the strategic significance of the third-party e-commerce logistics for e-commerce development and attracted strong attention from many domestic media, thus opening the prelude to the independent development of the third-party e-commerce logistics.

working experience

Li Pingyi has 14 years of working experience in logistics industry informatization and management consulting, and served as a senior lecturer in China logistics qualification training.

entrepreneurial experience

in 1999? 72-hour online survival contest? Can be regarded as the enlightenment of e-commerce. This one? E-commerce Enlightenment? Inadvertently inspired Li Pingyi. At that time, it was said that the three bottlenecks of e-commerce, security, payment and logistics, so he seized the transportation management major of Shanghai Railway Institute? Logistics? In 2, he cooperated with an Australian to develop logistics software and started his first venture.

Established a logistics software company in 2 to provide professional logistics information system services for Xike, Jiayu, Sheng Hui, Nissan, Isuzu and Shanghai Cereals and Oils Group; In 25, the company was successfully withdrawn from the merger. Founded in 26, Shanghai Fawang Supply Chain Management Co., Ltd. (referred to as Fawang) has established operation centers in Shanghai, Guangzhou, Tianjin, Chengdu, Wujiang and Jiashan, and is committed to providing e-commerce with logistics operation solutions integrating warehousing management and distribution management.

ceo's Road to Entrepreneurship Case:

Dash, CEO of Heartbeat Games: The Road to Entrepreneurship from Dropping Out of School

Even if there is a successful precedent of Bill Gates, it is a surprising thing in China society, not to mention it happened more than ten years ago.

In 23, the young man who dropped out of school to start a business was called Dash.

I made an appointment to visit Dash in his company, and XinDong Network now occupies the whole building 2A in the park at No.7 Wanrong Road. From this, we can get a glimpse that the entrepreneur we want to know today has achieved a lot on the road to entrepreneurship.

Dash, dressed casually, appeared in front of the reporter, wearing black clothes, black pants and black-rimmed glasses, plus a pair of sneakers. I am a sports special student in college, playing basketball? This is in line with the feeling that his appearance gives people health and vitality.

although a little? Offensive? However, as a job need, I can't get around the age problem at the beginning of interviewing reporters. ? I'm from' 82. ? Counting in detail, Dash, 32, has been starting a business for 11 years. From making ends meet to earning more than 1 billion yuan a year, what is his entrepreneurial history in Internet language? Diaosi to Gao Fushuai? The transformation of.

Dash's road to dropping out of school and starting a business

Dash's entrepreneurial story should start before dropping out of school.

In 2, Dash was admitted to Shanghai University, majoring in business administration. Although he studied management, he was very interested in computers. After studying, he and several partners took up projects and started websites, and the seeds of entrepreneurship began to sprout unconsciously.

In her sophomore year, Dash made a surprising decision to drop out of school and start a business.

why do you have to drop out of school to start a business? Many people have asked Dash this question. In his own words, At that time, I felt that I couldn't learn anything at school, but I wanted to do a lot of things at once. Dropping out of school and starting a business seems to be a natural thing.

　? At that time, compared with other students, I was able to support myself, and my confidence in income helped me convince my parents. ? Of course, Dash does not deny it. At that time, I was young and thought it was awesome that I dropped out of school to start a business like Bill Gates. ?

In 23, Dash founded VeryCD with Dai Yunjie, a college classmate who didn't drop out of school. They were the first to download P2P software? Electric eMule? Introduced into China and played? Sharing, Internet? The slogan, formed a huge resource sharing community.

The ups and downs of starting a business can only be truly understood by those who have experienced it. ? I still remember that the first rented office was in a residential building in Tianyuan Village, Tianshan Road. At that time, the rent was one month in 1 yuan. The house is only a dozen square meters, only enough for three or four of us to work in it. ? Dash told reporters that about three months later, they moved to a slightly larger house on Jiangsu Road. He and another entrepreneur? Share? Two rooms and one living room, one for each person. ? Up to now, we have moved nine times, and every place has witnessed our growth. ?

when it comes to the difficulty of starting a business, what makes Dash feel most is the comparison with the current business environment. At that time, there were no preferential policies for college students' entrepreneurship, and even angel investors were few. ? Nowadays, the environment for starting a business on the Internet is much better. In those days, we had to rely on ourselves for everything, such as renting a house, buying furniture, recruiting, paying salaries, and so on. ?

For Dash, who is in his early twenties, being young is both his disadvantage and his advantage. Without too much burden and family pressure, he devoted himself wholeheartedly with enthusiasm, and his work became a major part of his life. Although there are many difficulties and great pressures on the road to starting a business, he said that he never wanted to give up. Dash said with a smile? It's impossible to do it now that I think about it. ?

In this way, with the efforts of Dash and his partners, the number of users of VeryCD has increased rapidly, and it once became one of the largest websites for sharing movie, music and game resources in China, and the website traffic has even squeezed into the top 1 in the world website rankings. As soon as the computer is turned on, it has become the habit of many netizens to open mule software and hang it on the Internet to download resources.

Dash? Lucky? To describe the first bucket of gold I dug up on the internet.