Online Shop 20 19 Latest Store Content Marketing Strategy

I believe that as long as you have a little strength or like reading data, shops or sellers will know that the traffic of content marketing has exceeded the traffic of natural search. And this trend has been reflected in 20 18, so the main direction of 20 19 Taobao is content marketing, so the content brought today is about.

First, in the store? Self-help operation (free)

1. Taonei

(1) Taobao group: gold coin-panning sign-in, gold coin-panning activities, group chat operation (mobilizing users to participate actively) and Taobao group activities.

(2) Micro-Amoy: the most operational (activities, videos, posts, baby lists, Gai Lou, buyer shows, etc.). )? Increase interaction with fans)

(3) SMS marketing: make it for buyers who have already bought goods in the store, and inform them of activities or new products in the store by SMS.

(4) Store live broadcast: Different categories need different numbers of fans.

2. WeChat platform? Increase the stickiness of customers

(1) New customers to old customers: guide new customers to add our WeChat (add WeChat cashback, courtesy, preferential information, etc. ).

(2) Maintenance of old customers: store membership system, WeChat friends circle operation, WeChat group operation, holiday benefits for old customers, etc.

Second, outside the store? Taobao Daren (paid)

What is a Taobao expert? Content recommenders active on Taobao platform can be published by individuals or organizations in the form of groups. They have professional experience in related fields and are willing to share, and they like to provide professional advice and guidance to buyers (officially defined).

Marketing methods: live broadcast, short video, graphic.

Cooperation mode: commission+service fee+coupons (some not).

1. Self-operated parts

(1) Taobao group: I think we can get more Taobao groups and set different entry thresholds. For example, buy 1-3 pieces in groups, 3-5 pieces in groups, and more than 5 pieces in groups. This can not only prevent high-quality customer resources from being poached by peers, but also improve the management of Taobao Group. Taobao group can be cleaned regularly to keep the active online population of the group. Marketing activities can be done as much as possible to increase the popularity of Taobao group.

(2) Micro-Amoy: I think publishing at least one or two micro-Amoy content every day and increasing topics may increase the exposure of micro-Amoy content. Send at least one high-quality micro-amoy article within a week. If the store has new products and new products, plan the pre-sale of new products and new micro-amoy in advance. Shopkeepers also need to provide some high-quality short video content (resolution above 720p). The ratio is 16:9). After all, video is more intuitive than pictures. Expand the exposure of our store micro-Amoy and attract more buyers to click.

(3) Live broadcast: Quickly increase the number of our fans, so that the exposure of Weitao will also increase. It is suggested to do some shop activities such as collecting gifts, reducing collections and paying attention to sending coupons. So as to quickly increase the attention of our store first. The decoration of mobile phones can also be modified, and shops with style and tonality can be more popular with consumers.

(4) SMS: old customers who have bought goods in the store, new products in the store, promotional activities, etc. You can send SMS notifications to increase the repurchase of stores. (Customer Relationship Management)

2. Talent promotion

(1) Live broadcast: If the store is not qualified for live broadcast in the early stage, you can consider finding some well-known people with good promotion effect to discuss cooperation, and then you can see the specific promotion effect. If it is not as expected, you can refund the stop loss in time. (samples need to be sent), and the commission ratio should be discussed here as far as possible.

(2) Soft text promotion and short video promotion: the channels are like screenshots, and you need to contact high-quality talents in the early stage.