What are the disadvantages of sending short messages in groups and what are the restrictions on the development of the industry?

First, the information capacity is small, which is less attractive to people.

Short message platform is relatively boring because it can only edit text and lacks corresponding picture materials, and short message advertisements are rampant, so the reading rate is not necessarily too high. The sending cost of MMS is too high.

Second, it is difficult to collect terminal data.

SMS platform needs corresponding numbers to send, and how to collect these numbers and how to send them to those customers after collection has become a very important issue, so the customer coverage of SMS platform is not necessarily comprehensive.

Third, the number and time of sending are limited.

Generally, the number of messages sent by SMS platform is limited to thousands or even tens of thousands, and it can't be sent after 8: 00 pm, so its flexibility and management are not as good as that of SMS interactive platform.

Four, SMS group may release illegal information:

Criminals use the advantage of mass texting to publish illegal information, which brings harm to society, such as using mass texting to publish illegal information such as counterfeit money, fake invoices and fake information, which brings certain instability to society.