How did Nokia fail, why did it disappear, and where did it go after quitting the mobile phone market?

There used to be such a mobile phone, almost all of which were used after 80 s and 90 s, and even occupied the whole mobile phone market. Even now, Apple, Huawei and Samsung are far behind and have no strength in World War I.. This is Nokia's quality resistance. It is such a mobile phone brand with excellent quality and high penetration rate that disappeared almost overnight.

All this must start from the year of Nokia. In 2000, Nokia existed like a god in the mobile phone industry. That year, Nokia's mobile phone production and sales were the first in the world. Nokia occupied one-third of the global mobile phone market, and the ringtone alone could ring 20,000 times per second around the world.

At that time, 7 out of every 65,438+00 people used Nokia. It is conceivable that Nokia was an out-and-out big brother at that time. When Nokia was at its peak, how many people heard of Apple? So you can understand what position Nokia was in the mobile phone industry at that time. Follow my footsteps and explore how Nokia succeeded and how it came down step by step.

Nokia was founded in Finland in 187 1. Up to now, 140 years have passed. At first, Nokia was not a traditional communication information company. He is a company mainly engaged in papermaking and logging. Due to business development, he began to enter many fields such as rubber tires. Finally, due to the continuous development of science and technology and the decisive transformation of the company, it gradually became our familiar Nokia.

1992, due to too many industries involved in Nokia, it was impossible to take care of the whole story, and this century-old foundation came to the brink of disillusionment. At this time, the top management made a difficult decision to abandon the traditional manufacturing industry and only keep Nokia's electronics department. It was this decision that made the later Nokia mobile phone.

Nokia mobile phone was born in 1996 and has been deeply involved in the field of mobile phones for a long time. Nokia mobile phone leads Nokia to glory again, and its appearance is the peak. With the first mobile phone, the company saw the sweetness of the mobile phone market, so it intensified its research and started a dynasty belonging to Nokia.

Starting from 1996, Nokia's sales volume 15 ranked first in the world. In 2009, Nokia's mobile phone sales reached an astonishing 400 million units.

Let's review how Nokia stepped onto the top step by step. 1998, Nokia introduced two models. 6 150 is the first mobile phone in the world that supports Chinese short message input. At that time, 6 1 10 built a snake game, which was a simple pixel game and became many memories of the post-80s generation.

In 2000, I entered the first year of smart phones. With the increasing popularity of mobile phones, people are no longer satisfied with simply calling and sending text messages, and the era of old-fashioned function machines has ended. At this point, Nokia took the initiative to set off a new round of pixel wars.

After this year, Nokia's sales myth appeared, with 1 100 classic models, which sold 250 million units in 2003. Up to now, no mobile phone can break through this sales volume except Nokia's own110 released in 2005. I believe everyone knows this magical machine, and the myth that Nokia can smash walnuts is left by this product.

In addition to hardware facilities, Nokia's software facilities are also dominant, and Saipan almost alone occupies half of the system market.

When everything seemed to be going well, in 20 1 1 year, Nokia made a decision that the whole company regretted so far and cooperated with Microsoft. One is engaged in hardware and the other is engaged in software, which sounds like a win-win cooperation. But friends who know Microsoft know that Microsoft was an unaffordable doo at that time.

Before the cooperation with Microsoft, Nokia's sales volume ranked first in the world, but just one year after the cooperation, 20 12 was surpassed by Samsung in the first quarter. Since then, Nokia has never gone downhill.

If it was only the story of the abdication of the old king, Nokia would not have fallen to this point, but it was at this time that the birth of Apple and Android pressed the acceleration button for Nokia's decline.

In the heyday of Nokia, these two brands had no influence on Nokia. After all, Nokia was ridiculously strong at that time. Early Apple's iOS and Google's Android were both unsatisfactory in terms of influence and practicality.

But three days later, these two Sang Men's Sad Songs of Nokia. In 20 18, Apple's 3G mobile phone came out, equipped with a new generation of capacitive screen. Nokia, which has always insisted on the older generation screen, found that the introduction of Apple capacitive screen is smoother than its own products, and it is more convenient to replace the stylus with a finger belly.

It rained all night. At this time, Saipan is still Saipan ten years ago. Apple's iOS system and Google's Android have improved users' demand in the past ten years. However, in the face of these problems, Nokia still insists on the design of the model and the supplement of the system.

Apple 3g is open to third-party software, which makes most people give up Saipan system. Although Android has a low threshold for third-party applications, it has also captured a large number of users. Compared with the openness of Apple and Android to third-party applications, Nokia can only download software that has signed agreements with third parties, resulting in many third-party software being unable to download.

The reason is that Nokia's plate is too big, with various models, touch screens and buttons. As a result, compared with Apple's Android, Nokia will spend more time, energy and money on software development, resulting in software developers no longer infatuated with Nokia, and software developers have gone to their rivals. Is it necessary for Nokia to continue fighting?

Nokia, which saw this later, made up its mind to improve the Saipan system, but it was a surprise after all.

Later, Nokia and Intel * * * jointly developed meggo system, which matched the new model N9. N9 lived up to expectations. At that time, flagship machine, a major mobile phone manufacturer, was crushed both in appearance and in nature. However, it is puzzling that the N9, which is selling well at this time, was abandoned by Nokia CEO.

Nokia finally chose to cooperate with Microsoft, which eventually led to Nokia's fiasco. Looking back at Nokia's ups and downs, success is also Saipan, and failure is also Saipan. Nokia suffered a crushing defeat in this war without smoke. Nokia lost its innovation and finally stepped down from the altar.

Desperate Nokia was sold to Microsoft at a low price of about 5.44 billion euros in September of 20 13, and the strategic deployment of Nokia by Microsoft executives also made Nokia withdraw from the mobile phone industry. The fiasco of the mobile phone industry did not make Nokia fall. It has transformed from a paper mill to the leader of the mobile phone industry. The future is just a fresh start.

Nokia, which sold its mobile phone division, got a lot of money. With this money, Nokia started a new journey. Nokia, which has dominated the mobile phone market for many years, understands that any mobile phone brand can not be separated from the supply and service of network infrastructure, so it plunged into the communication industry.

With the acquisition money given by Microsoft, Nokia immediately took an eye on Nokia Communications, the fourth largest communications company in the world at that time. After months of negotiations, Nokia finally became the new director of Noci.

In 20 13, Nokia cooperated with Siemens to establish Nokia Siemens Networks. After taking over, the operating profit reached 14.4% in just one quarter, which exceeded Nokia's expectation. How can Nokia, accustomed to being the boss, have the heart to share this new business opportunity with Siemens?

So a new round of disputes began. According to the contract between Nokia and Siemens at that time, when the contract expires on 20 13, one of Nokia and Siemens must completely acquire NSN. So in 20 13, Nokia invested heavily to acquire the shares held by Siemens and officially entered the communication field.

But at that time, Nokia Siemens was still unknown. How to catch up quickly and regain the throne?

Nokia focused on Alcatel-Lucent, when the company was in full swing. After several years of preparation, Nokia finally succeeded. With the outbreak of the 4G market, Ericsson and Huawei took advantage of the trend.

Alcatel-Lucent, as a multinational company of telecom hardware and software equipment and services at that time, was pushed to the brink of bankruptcy. At this time, Nokia held a large sum of money and extended an olive branch to Carving. Finally, in 20 16, Nokia successfully acquired the second largest communication giant in the world at the price of16.6 billion euros.

After this well-designed acquisition plan, Nokia finally reached the peak of the communication field again. Not only that, Nokia has attached great importance to scientific research for many years, and has kept a large number of patents, from 2g to 4g. Nokia has more than 30,000 patents.

Although the Nokia branch was sold to Microsoft, the ownership of the patent is still firmly in Nokia's own hands. These patents have a stable cash flow every year, and only 20 16 has created 22% operating profit for Nokia.

On the next 5G track, Nokia moved on and began to focus on investing in 5G cloud technology and digital infrastructure. Now it seems that although the failure of the mobile phone business has made Nokia step down from the altar, it is a blessing in disguise.

In 20021year, Nokia, which occupied a leading position in the communication field, was comparable to the leading mobile phone manufacturers today in terms of profit. Nokia, which is deeply involved in the communication field, is planning a 6g banner to lead us into the next network era.

Having said so much about the rise and fall of Nokia, what have we learned from it?

Everyone can't help but sigh, why can a small paper mill successfully transform into a giant in the mobile phone industry, and why can it adjust its mentality to observe the status quo after the company goes bankrupt and successfully transform again.

I believe that Nokia's success is inevitable. We can see that although Nokia started as a paper mill, it made a decisive choice of transformation through the leadership's judgment on the industry. After several twists and turns, it launched the Nokia mobile phone, and then created a myth.

But later, because of blind self-confidence and arrogance, I disdained the rising stars, thus ruining my original bright future. I don't know that the waves behind the Yangtze River push the waves before, and each wave is stronger than the other.

Nokia, which later experienced major setbacks, did not recover. Instead, we look at the problem seriously and calmly, choose to retreat behind the scenes, then regroup and gradually embark on the peak of another field.