Company anniversary celebration planning scheme

The anniversary celebration refers to the activities carried out by some enterprises to promote their corporate image on their first birthday! The following is my plan for the anniversary of 20 17 company. Welcome to read!

20 17 company anniversary celebration planning scheme 1 1. Pre-event preparation:

1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.

2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.

3. Invited customers are classified into hardcore customers (who come to work for the Brotherhood) and new customers.

Second, the purpose of the activity:

1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.

2. With the help of grand scenes, provide a better platform for the introduction of old customers.

3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.

Third, the theme of the event:

Warmly celebrate the fifth anniversary of the establishment of the marketing group.

Fourth, the activity process:

1. More corporate culture films such as club introduction and XX review will be shown before the meeting.

2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;

3. Opening remarks

Step 4 introduce guests

5. Speech by company leaders

6. Speech by local leaders (can be replaced by typical customers)

7. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in the form of sketches. )

8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and the leaders will take the stage to issue certificates, take photos, host interviews, and speak for customers.)

9. Keynote Speech (Expert Lecture)

10, announcement of preferential policies

Verb (abbreviation for verb) prize setting:

1. All customers who come to the event site will get a small gift (the gift depends on local preferences).

2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.

Presentation of intransitive verbs before the meeting

20 17 company anniversary celebration planning scheme 21. Name of the parties:

Stride for ten years, create brilliance together-XXX 10th anniversary celebration party

Second, the background of the party

Time flies, time flies. Futian Lovo Heavy Industry has gone through * * * days in the fierce market competition and is about to celebrate its tenth anniversary. Fukuda Lovo, starting from scratch, with all the thorns and all the wind and rain, is the core value of the enterprise of "enthusiasm, innovation and never stopping", which closely connects each of us. We encouraged each other, worked as a team and made progress together, and built an international operation platform of "from strategic growth to capacity growth".

In the past ten years, under the guidance of the company's correct strategic decision, with the joint efforts of all employees, with the strong support of party committees and governments at all levels, and with the care of all stakeholders in the value chain and the whole society, the company has achieved sustained, healthy and rapid development, employees have learned to innovate, work hard and contribute, and the company has achieved brilliant results.

*, all the way to the wind and rain, we are excited; It was a difficult journey, and we came with a smile. Here, we will leave the most wonderful life footprint. * * Month * * Day is the end of "Revo Decade" and the starting point of realizing the company's "from strategic growth to capacity growth". This is a memorable day. On this day full of harvest and joy, let's meet in Leiwo to celebrate "* * *" with our most gorgeous poems, the highest passion and the most beautiful notes.

* The sun is new every day. Looking back on the past and looking forward to the future, as a member of the Lovo family, every Lovo person not only personally participated in and felt the development and changes of the company, but also grew with the development of the company. The "Celebration Party" on * * is one of the series of celebrations for the 10th anniversary of the company, and it is also the climax of the series of celebrations. Through the "celebration party", the brilliant achievements of the company in the past ten years will be fully displayed, so that employees can personally feel the development and changes of the company and the growth track of every Lovo person. Through the perspective of the company's great development and changes in the past ten years, we will further enhance the cohesion of the company, enhance the pride and sense of accomplishment of employees, and inspire all the people of Leiwo to challenge the future and make greater determination to forge ahead and innovate!

We look forward to all staff of Revo, under the guidance of the company's correct strategic decision, realizing all stakeholders in the value chain through continuous capacity improvement, striding forward with the company for ten years and welcoming a more brilliant tomorrow!

Third, the purpose of the party.

*, in this golden autumn season, at the time node of the tenth anniversary of the establishment of the city of Leiwo, sing the harvest, happiness and harmony, sing the ten-year development and immortal achievements of Leiwo, and sing the innovative and pioneering spirit of Leiwo people;

*, strengthen the construction of Lovo culture, integrate corporate humanistic and cultural factors, create a good corporate cultural atmosphere, gather together, enrich employees' amateur cultural life, and stimulate employees' enthusiasm for Lovo;

*, spread the company's cultural heritage accumulated in ten years, enhance Lovo's corporate image, show Lovo's brand charm, show Lovo employees' good mental outlook, and win wide attention from the society.

Fourth, the theme of the party.

Stride for ten years to create brilliant achievements

(Alternative: Harmonious Revo creates brilliance)

*, spanning ten years: replay the development and changes of the company's entrepreneurial ten years and the growth track of every Lovo person, and show the brilliant achievements of the company in the past ten years;

* Harmonious development is the main theme: around the main theme of the company's harmonious development, fully display the profound cultural heritage of Fukuda Lovo, and spread the development strategy connotation and harmonious corporate culture concept of Fukuda Lovo in the 11th and 12th Five-Year Plans to the society;

*, tomorrow is more brilliant: *, we stand at a new starting point and work together towards a more brilliant tomorrow!

Verb (abbreviation for verb) party style:

Magnificent, magnificent, festive and warm!

The whole party was full of artists and stars, full of excitement, constant surprises and climaxes.

Sixth, the direction of the party.

* The orientation of this evening party is: large-scale variety show, integrating vocal music (bel canto, ethnic group and pop), instrumental music (guzheng, 12 female band and saxophone), dance (folk dance, modern dance and Latin dance), poetry score, acrobatics, magic, sketch, cross talk, allegro, duet and chorus.

*, the overall idea of the party is to show the development of Fukuda Lovo in the past ten years as the main line and eulogize the great development, vigorous spirit and brand-new corporate image of Fukuda Lovo in the past ten years.

* The evening party will emphasize language programs such as "sketches, cross talk and duets" to enhance entertainment and make the whole party spend in a relaxed and humorous atmosphere;

*, the party strives for uniqueness, novelty and uniqueness. The program will highlight the modernity, science and technology, internationalization and profound cultural heritage of Fukuda Lovo, and reflect the humanistic and cultural demands of "My Lovo, I am happy";

* * * The whole party is divided into three chapters: "Golden Dream, Red Dance, Blue Imagination", with five chapters from beginning to end. Each chapter has its own characteristics, and at the same time, it is integrated.

*, the party schedule:

Program time: * * minutes, and the performance of each action is about * * minutes;

Hosting cross-field: * * minutes, three movements at the beginning and end of the film * minutes;

Opening integral: * * minutes, in which the opening integral starts * minutes and the final integral ends * minutes;

Total on-site duration: * * minutes

Note: If awards are interspersed during the period, * * minutes will be added and the program will be shortened by * * minutes.

VII. Directors' Statement:

*, party overview:

The whole party will be a large-scale celebration song and dance party that runs through the ten-year development of Futian Lovo Heavy Industry. Along this main line, songs, dances, music, instrumental music, cross talk, sketches, acrobatics and other related literary and artistic forms are reorganized to form five coherent and independent chapters, and the operation mode of large-scale variety shows with high artistic level and appreciation is adopted. Combine ethnic songs and dances with distinctive local characteristics and professional programs of five famous star singers with programs created by employees of the company (such as sketches, cross talks, poetry readings, dances, chorus, etc.). ), showing various forms of artistic expression. Supported by LED large-screen projection video display, interspersed with interactive messages, video clips, illustrations, narration and other links, eulogize the brilliant achievements of the company in the ten-year development process.

The positioning of the whole party strives to achieve the same high-level artistic presentation as CCTV Spring Festival Gala programs.

*, party structure: the whole party is divided into five chapters:

Prologue, golden dream-Levo image, red dance-Levo passion, blue imagination-Levo charm, ending.

Prelude-Sing Revo:

*, large-scale dance "Across Ten Years":

Start with the large-scale dance "Crossing Ten Years" and start the whole party with solemn drum music;

*, singing and dancing-"Today is your birthday";

sp； A song "Today is Your Birthday" officially entered the theme of the party.

Revo Video-Golden Dream;

Record Fukuda Revo's ten-year entrepreneurial track of "enthusiasm, innovation and never stopping" and tell a "spring story";

Revo passion-red jump:

Fully demonstrate the rapid development and brilliant achievements of Futian Revo in the past ten years, reflecting a "main theme of development";

Revo verve-blue imagination;

Looking forward to Foton Lovo, standing at a new starting point and facing the future, the grand blueprint of "capacity growth" and "internationalization" shows that we have a more "brilliant tomorrow";

Tail sound-harmonious Leiwo:

*, Revo value chain chorus "We workers have power":

Reflect the harmonious theme of Lovo's great unity (front-line employees, management team, domestic distributors and service providers, foreign distributors and service providers, domestic suppliers and foreign suppliers, user representatives and other * * * people sing "We Workers Have Power" together!

*, singing and dancing, Zhang Ye "Into a New Era":

A song "Entering a New Era" echoes the opening, symbolizing that Fukuda Lovo is standing at a new starting point and will enter a new era of development.

*, technical means:

◆ Performance venue: It is recommended to perform in the open air in the parking lot in front of the company office building, which is convenient for setting up the stage and infrastructure one week in advance, and also convenient for having enough time to adjust the layout of the dance and rehearse on the spot, without affecting the normal office;

◆ Stage design: It is divided into two layers, the upper layer is a square structure of * * m××m, and the lower layer is an irregular oval transparent glass structure (similar to the outline of the company logo), which is atmospheric and full of tension and easy to interact with the stage;

◆ Dance Beauty Design: Combining the characteristics of the open-air parking lot in front of the office building and the stage design structure, while highlighting the theme of "Building Brilliance in Ten Years", the dance beauty design strives to reflect the industrial and cultural characteristics of the company's "modernity, technology and internationalization", so that the whole stage layout and color matching present unique Lovo cultural characteristics;

① Design three groups of "diamond" LED screens with blue borders in the middle and left and right sides of the stage (similar to the outline of the company logo), with the big one in the middle and the small one on both sides;

(2) The LED screen in the middle is illuminated with the main title (Ten Years of Brilliance in Foundry) and the subtitle (10th Anniversary Celebration Party of Futian Lovol Heavy Industry);

(3) The stage background adopts the latest expression techniques such as LED and 3D animation materials, and uses LED electronic large-screen flowers, short films and 3D materials to flow the scene to contrast the stage effect. With the advancement of lyrics and songs, the flowing big screen scene changes rhythmically, which organically integrates the beauty of dance and the art of the party to create the highlight of the scene party.

④ There are three groups of *X* meters sloping landscape films on both sides of the stage, which represent the three major businesses of the company and enhance the sense of space; By changing the color of the scene according to the content of the program, and through the auxiliary means of lighting, the perfect combination with the whole party is achieved, and the atmosphere does not lose tension, which brings strong artistic appeal to the audience;

◆ Lighting design: High-tech dyeing lighting system is adopted, which emphasizes the basic color development of large scenes with backlight and sidelight. The call of the whole light will fully combine the rhythm of song and dance;

① Light colors are divided into three main colors: red, yellow and blue, which echo the three chapters of the program and coordinate with the industrial and cultural colors of the company's three major businesses;

② Various modern lighting means, such as special effect lights, computer lights, modeling lights, stroboscopic lightning, color-changing lights, strong lights and laser lights, will be used at the scene to set off the grand atmosphere of the audience;

③ Set radial light distribution on the outline of the background lamp holder, and fully mobilize advanced equipment and means such as super-large electronic screen, rocker arm, laser lamp, computer lamp, metal arch, cold fireworks, etc. , so as to enhance the gorgeous dynamic, magnificent, artistic shock and appeal of the scene, and make every effort to create a passionate, dynamic and modern live party;

◆ Sound system: High-standard large-scale linear array sound system (outdoor sound equipment) matched with CCTV party is adopted, which is clear and full, and meets the sound pressure requirements of * * * People's Chorus and * * * People's Square at the same time, so that each program can achieve the best live audio-visual effect;

◆ Video design: A large number of multimedia technologies are adopted, and the whole stage is equipped with three groups of LED large-screen projection. During the party, the technical content of the party will be improved in an all-round way, and the visual effect of the party will be further improved by inserting "pieces of flowers" and adding a lot of materials, inserting short messages from dealers and users at home and abroad, video clips, illustrations, narration and other video display means;

◆ On-site special effects: In addition to the traditional dry ice smoke and electronic bubbles, a large number of non-dangerous cold fireworks, waterfall fireworks and colorful fireworks will be added at the opening, climax and end of the party, which will bring pleasing feelings and unexpected surprises to the audience and make the party gorgeous and wonderful;

◆ Live broadcast: A rocker arm, two fixed recording and broadcasting devices and three cameras are set on site to switch video images from multiple angles and more accurately. At the same time, through the cooperation with Weifang TV Station, the live broadcast was carried out on Weifang TV Station through the live broadcast car, so that the people of the whole city could understand and share this important historical event.

◆ Audience area design: The audience under the stage is divided into two parts-the guest area and the employee area.

The guest area consists of three parts: the T-shaped platform, the front is the main guest area, the left is the company's main management leaders, and the right is some dealers, suppliers and foreign customers.

(2) the staff area is set behind the guest area;

All the seats are seated according to the name tag.

Eight. Program form

(1) program form:

* In addition to the traditional program forms such as singing and dancing, cross talk, sketch and chorus, the whole party program has moderately increased the program forms such as instrumental music, poetry reading score, music allegro, magic, acrobatics and duet, so as to enrich the whole party content;

* In addition to retaining the weight of traditional programs such as singing and dancing, the evening party will also moderately increase language programs such as "sketches, cross talks, duets, reading poems with music, and music allegro" to enhance the entertainment and humorous atmosphere of the evening party;

* On the basis of professional programs such as professional performance groups and star lineups, employees of the company will also participate in some original programs, such as sketches, cross talk, poetry recitation and chorus. To form an organic combination of professional art and corporate culture;

* * * The whole party is divided into three chapters: "Golden Dream, Red Dance and Blue Imagination" and the prologue and epilogue of five chapters.

(B) program composition-development trilogy

Opening: Singing Revolution-Grand Movement

Large-scale dance-through ten years

Today is your birthday-singing and dancing.

Clothing: purple clothing, dressed carefully for the opening ceremony, relieved the audience's fantasy imagination of Futian Revo.

Lighting: the purple light is turned on, causing the scene.

Mysterious!

Smoke: Purple smoke surrounds the stage, further increasing the mystery of the scene!

The first article: golden dream-the image of Leiwo

Dance-"Thousand Hands Guanyin" Actor: China Armed Police Art Troupe

Song-"Festival Carol" Actor:

Reciting music poems-the actor of "Crossing Ten Years";

Saxophone-Gentle Talk Actor:

Song and dance-the actor of "People Paddle and Sail";

Small products-"Original Program" actor:

Chapter 2: Red Dance-LOVO Passion

Dance-Harvest Season Actor: China Armed Police Art Troupe

Song-"For Who" actor:

Allegro to Music-Love Actor in Revo:

Magic performance-"Hanging the Red Lantern High" Actor: China Armed Police Art Troupe * * * *の

Dancers with pink flames;

Song-"Better and Better" actor:

The third part: blue imagination-the charm of Lovo

Dancer of the Blue Danube;

Ten thousand actors:

Acrobatics-Qiao Hua Diabolo actor Dan;

Song —— Actor of "Immortal Stories":

Two people turn-"XXX actor:

Dance-"Dream" actor:

Ending: Harmonious Revolution-Main Theme

*, Revo great unity-Revo value chain chorus "into a new era" (front-line staff, management team, domestic

Dealers and service providers, foreign distributors and service providers, domestic suppliers and foreign suppliers, user representatives and other people sing "Entering a New Era" together;

Clothing: Red, blue and Huang San clothing, which respectively represent the three major businesses of agricultural equipment, vehicles and construction machinery.

Lighting: weak light injection, chasing light causes the sun to shine, and computer lights inject halo to form a radiant sun, which indicates that Lovo's career is radiant!

Smoke: Purple smoke surrounds the stage, further increasing the mystery of the scene!

*, Zhang Ye-"Into a New Era" (song and dance)

Lighting: golden beams cover the whole stage, indicating a brilliant career platform!

Smoke: Golden smoke around the stage, just like the rising sun in Ran Ran!

Nine, a few questions about the party organization

* About the choice of performance venues:

Option 1:

It is suggested that the performance venue be chosen in the city gymnasium (indoor), which can accommodate * * * * * people.

Advantages:

① Indoor performance can effectively avoid the influence of stormy weather;

② Rehearsal time can be arranged reasonably. This party is a high-quality, high-level and artistic variety show, which needs two rehearsals.

And the professional performance venues outside the factory can ensure rehearsal;

③ There are audience areas around the gymnasium, and the visual effect is good when looking down; At the same time, some empty performances can be arranged scientifically;

④ There are ready-made seats in the gymnasium, which is convenient for organization and management.

Insufficient:

(1) employees have a huge audience, so it is necessary to arrange the shuttle bus for * * * departments.

Option 2:

It is suggested to perform in the parking lot in front of the company office building in the open air, with the stage sitting west and east.

Advantages:

(1) factory performance, which is convenient for employees to organize;

(2) There is still a certain distance from the office building, which is convenient for building the stage and infrastructure in advance, and it is also convenient for having enough time to adjust the dance layout and on-site rehearsal. It is estimated that the stage construction will take *-* days, and it will not affect the normal office to be built in advance;

③ Rehearsal can be conducted on site in advance, which can guarantee the rehearsal time;

Insufficient:

① Outdoor performance can't effectively avoid the influence of stormy weather;

② Being too close to the office building will affect the normal office work during rehearsal;

Option 3:

It is recommended to perform in the open air in front of the company office building, with the stage facing south.

Advantages:

(1) factory performance, which is convenient for employees to organize;

Insufficient:

① Outdoor performance can't effectively avoid the influence of stormy weather;

② Being too close to the office building will affect the normal office work during rehearsal;

(3) In front of the office building, it is inconvenient for employees to enter and leave the office building, so it is impossible to set up a stage in advance and rehearse on the spot, and the time is difficult to guarantee.

*, about the definition of party time:

The performance time is suggested to be in the evening, and the live effect is good; The party during the day is ineffective.

*, about the composition of the evening program:

Option 1:

*, it is suggested that professional performance groups, some star lineups and other professional programs should be given priority to in the evening program, so as to improve the program quality and the level of the whole evening party; (Professional programs account for * *%-* *%)

*. It is suggested that the evening program should focus on the employee programs of the company, and appropriately increase some employee programs, such as sketches, cross talk, reading poems with music, chorus and other original programs that reflect the corporate culture of the company. (Employee plan accounts for * *%-* *%)

Advantages:

(1) Mainly focusing on professional programs, with high program quality and party level, which is conducive to shaping and enhancing the good image of Lovo enterprises;

(2) Moderately increasing the programs that some employees participate in can give consideration to and realize the organic combination of professional art and corporate culture.

Insufficient: employees participate in fewer projects and have insufficient participation.

Option 2:

*, it is suggested to give consideration to both professional programs and staff programs, in which professional programs such as professional performance groups and some star lineups account for * *%-* *%, and staff programs account for * *%-* *%, so as to improve the quality of programs and the level of the whole party; (Professional programs account for * *%-* *%)

*, the party program is still dominated by professional programs, supplemented by employee programs, and some employees moderately participate in programs, such as sketches, cross talks, poetry readings, chorus and other original programs that reflect the company's corporate culture. ()

Advantages:

① Both the program level of the whole party and the participation of employees are taken into account;

Insufficient:

① Employees participate in more projects. Although the participation of employees is good, the quality of the whole party is not high, which will not be commensurate with Futian Revo's good image as a big enterprise.

Option 3:

*, the party program is given priority to with company staff programs, supplemented by professional programs, among which, employee programs account for about * *%, and professional programs account for about * *%;

*, the party mainly emphasizes the participation of employees.

Suggestion: If live broadcast is needed, it is suggested that the evening program should be dominated by professional performance group programs; If there is no live broadcast, it is suggested that the evening program should focus on employee programs.

*. Regarding whether the party will be broadcast live:

This party is an important activity of the company in recent ten years. Through this party, the development of the company in the past ten years will be recorded and played back. At the same time, this party is also one of the most important activities of the company. Through this party, the company's corporate culture and good corporate image will be further displayed, and the enthusiasm of employees will be further stimulated.

Therefore, this party is a concentrated display of the company in the past ten years, and it is a high-quality and high-level variety show!

It is suggested to broadcast live so that the people of the whole city can understand and share this important historical event, and at the same time, it can also enhance the company's image.