When will the "harassment" of telephone and text messages bombarding home improvement companies stop?

The new house bought by Mr. Zhou, a citizen of Zhuzhou, is the fifth phase of Shangge City. He handed over the house in June+10 last year, and the troubles followed. "It's after 1 1 in the evening, and the home improvement company called to promote it." After a few months, Mr. Zhou was already uncomfortable.

Many owners, like Mr. Zhou, have not planned to decorate yet, and inexplicable promotional calls and text messages are wave after wave. Over time, the owners have developed an aversion to these home improvement companies. However, the home improvement company is quite helpless. In the fierce competition, they are afraid of being preempted by their peers and have to adopt this marketing method that cannot be close to customers.

The owner complained that he had been "harassed" for more than half a year.

Almost as soon as the house was delivered in May, 2008 5438+ 10/0, Mr. Zhou began to receive these short messages one after another. "They are all promoted by home improvement companies, and there are also text messages to promote building materials and furniture." Tired of it, Miss Zhou can only watch one and delete one. "I received 10 messages on the most day." Until now, he still receives such calls and messages frequently.

What impressed Mr. Zhou's girlfriend Xiao Song the most was a night in June last year, "Yes 1 1." When we were talking about this annoying thing, we actually received a phone call from a salesman of a home improvement company. " Xiao Song said that it was good to play outside with friends at that time. "If you have fallen asleep, you will be awakened by such a sales call. How annoying it will be! " This also made her have a "bad impression" on all the home improvement companies that "harassed" her and Mr. Zhou.

There are so many harassing advertisements that I'm tired of deleting them.

Like Mr. Zhou, the new house of Waterfront Flower City purchased by Miss Wei was delivered in February last year, with a price of 65438+, but until now, many home improvement companies have called and sent text messages to promote it to her.

Two months after delivery, Miss Wei began to fall into this passive "indiscriminate bombing". "When they call, they will explain which home improvement company they belong to and what activities they are doing recently, and invite you to come and have a look." Miss Wei said that when there are many times, she has to answer three similar calls a day. "There are still a lot of harassing advertisements in the mobile phone now, and I'm too lazy to delete them. Very annoying. "

The attitude of the company is actually a "no way" approach.

In many home improvement companies, it is not difficult to obtain owner information. "It is estimated that selling orders has hundreds of thousands of income a year!" A marketing director who has been engaged in the home improvement industry for a long time said that those who specialize in selling owner information will take the initiative to find a home improvement company to "talk about business". "Generally speaking, the first-hand list is the most expensive. According to the number of households in the community and the consumption power of the owners, it is probably a piece of information from Qian Qi."

And the person who sells the list will agree with the home improvement company that the price will be reduced if the single-handed list is sold 10 days later. "There are still some lists that have been widely circulated in the market. They will give it away for free when they do it. " The person in charge also revealed.

In addition to home improvement companies, building materials manufacturers and furniture manufacturers will also buy such a list. The general manager of a home improvement company said that this marketing model was adopted because "there is no way". "There are many companies that do this. If you don't do it, other companies will easily seize the opportunity. "

Lawyer Voice illegally provides personal information or is sentenced.

Bao Yinquan, a lawyer of Hunan Dexin Law Firm, said that according to the relevant provisions of Article 253 of China's Criminal Law Amendment (VII), those who sell or illegally provide personal information of citizens obtained in the course of performing their duties or providing services may be sentenced to fixed-term imprisonment or criminal detention and fined.

"But generally speaking, it is easier to file a case only if the circumstances are serious, such as selling a lot of personal information or making a big profit." Bao Yinquan said that if civil litigation is adopted, "it is more difficult to obtain evidence, so such litigation is rare."

Bao Yinquan said that for owners, in addition to legal channels, they can also report the situation to developers or property authorities to ensure their information security.

Industry dynamic change "harassment" introduces innovative marketing model of home improvement company.

On June 9, a large-scale "perfect home improvement" owners' meeting was held in Zhuzhou World Trade Plaza Marketing Center. This is actually a perfect combination of a developer VIP customer solicitation meeting and a home improvement company exhibition. According to the person in charge of the home improvement company who participated in the activity, the developer and the home improvement company "made profits" to customers, achieving a "win-win" and the effect was very good.

For Zhuzhou Zhuang Jie Company, this is not the first time to cooperate with real estate developers in this way. "However, the previous activities were not large in scale. This time, five Jiajiajie companies participated and there were many customers." Zou, chairman of Tianyi Decoration Group, said.

"This model originated in Fujian and other places, mainly to integrate related industry resources." A person in charge of marketing planning in Zhuzhou decoration industry said that in the past, the work of salesmen of home improvement companies was mainly telemarketing and running communities. "That is certainly not as effective as organizing such an owners' meeting. "

Relatively speaking, the salesmen of home improvement companies rarely have a specific purpose when operating a community. A salesman of a home improvement company in Zhuzhou said that if the company has a construction site in the community, the salesman will stay at the construction site and introduce the recommendation when other owners come to see it. "But if there is no construction site in this community, we can only judge by experience, chat with passing owners, get information and expand our business at one time." Sometimes, because I disturb others, it is inevitable to encounter supercilious look.

Changing "harassing" customers into actively introducing companies has also been fully recognized by customers. According to the person in charge of the home improvement company who attended the "Perfect Home Improvement" owners' meeting, many owners left relevant information that day, "the owners came to the company for consultation on their own initiative the next day".

For the home improvement industry, this may be an exploration and improvement of marketing model. "Only by actively accepting it will we achieve obvious results." Li Da, general manager of Samsung Decoration in Gong Yu, Zhuzhou, said that this marketing model has a high arrival rate for home improvement companies and is more easily accepted by owners.