What else does the new job of real estate consultant have besides memorizing words?

The main work of real estate consultants has changed from looking for customers, receiving customers and killing customers to collecting, verifying and recording information. What is even more suffocating is that they have to fight with a large number of customers and even answer the same question more than 100 times. In addition to reciting, there are three points:

1, policy interpretation expert

Regulatory policies have an increasing impact on real estate, from lightness to market quality, and then to the rise and fall of the industry. Every property consultant must become an expert in policy interpretation. From national macro-control policies to local urban planning policies, we should pay attention to real estate, because the market may change at any time; Attention should also be paid to those unrelated to real estate, because any additional currency and interest rate adjustment will affect house prices. Customers pay more and more attention to the influence of policies when buying a house, so the first thing in some properties every morning is to organize property consultants to learn the latest policies.

2. Writers of advertising texts

With the decline of traditional media, the decline of real estate marketing effect and the arrival of social media era, real estate consultants must make good use of social media to directly connect customers. The most common is the tweet of friends circle, and the online copy of real estate consultants' friends circle can kill almost all plans. Therefore, in the era of social media, don't expect planned advertisements to attract customers, do it yourself, or even imitate and copy it, and directly connect customers with your circle of friends.

3. Master of Psychology

Buying a house is a game of persuasion. Customers have been wary of ordinary marketing procedures. The latest marketing not only uses new media and new technology, but also applies the frontier theories of psychology, especially social psychology, behavioral economics, game theory, negotiation ability and so on, such as loss aversion, anchoring effect and so on.