Can the Yixin public platform be opened now? What is the difference with WeChat public platform?

It can be activated.

Overall, it is similar to the WeChat public platform. Some highlights highlight Yi Xinjun’s thinking, advantages and disadvantages, let the world comment.

1. The interface is almost the same as WeChat, which lowers the threshold for use, such as group sending function, material management, user management, etc.

2. Developer mode, custom menus and other functions will also be launched.

3. Highlights: There is an "activity section" layout, but it is very simple in function. It must be linked to an external wap address instead of directly completing the launch of the activity. This is very bad. I guess Yi Xinjun didn't think it through.

4. Differences: In addition to grouping, there is no gender or region classification for mass sending. From the perspective of WeChat, this is actually useless for most operators. We rarely use gender-based group messaging, mainly because we can only group messages once a day.

5. Difference: The management of group messages is more comprehensive. Yixin can retain messages in the last 30 days. Compared with WeChat, which only retains it for 5 days, it will be more powerful.

With the rapid development of Yixin, it is estimated that there are currently about 20 million users. From the short-lived excitement to the current calm, we seem to see that the Yixin team is thinking about the long-term and healthy development of the platform. It can be said that it has been cautious for thousands of years. Boat.

The first one focused on privacy. In response to crazy online marketers, Yixin Backend has also taken a wave of account ban actions, which is worthy of praise. At the same time, from the perspective of the attention logic of public platforms, verification is required before attention can be paid. It seems that management will be stricter and focus on the quality of public platforms.

The second active user challenge. Since WeChat has been launched for a long time, it has cultivated user habits to a great extent, which is a good thing for Yixin. However, at the same time, it has accumulated user relationships and usage habits, which will put pressure on Yixin, so differentiated functions have become inevitable. Judging from the current functions, Yixin still needs to make more features on the highlights of the product itself.

The third differentiated market opportunity. At present, WeChat focuses on emoticons, games, and payments, and does not pay enough attention to the value of the public platform. Obviously, Yixin has seen this, and its launch of "activities" is enough to show its thinking. The large number of corporate users brought by the official account will drive the influx of huge individual users, and the business model will not be a problem. What is important now is to innovate in terms of platform needs and create a different model from WeChat. For example, the improvement of the activity module, more accurate user push, diversification of information management, etc.

Reprinted from Meng Technology.