Yiwu poor boy, who dropped out of junior high school to sell straws, made a profit of only 80 cents, but made 200 million yuan crazily. Why?

/kloc-in June of 0/7, Shenzhou XII was successfully launched, and the whole country rejoiced.

The next day, the picture of astronaut Tang Hongbo drinking water in the cabin was returned.

It turned out that astronauts drank water through straws in the cabin, which increased their knowledge.

Seeing straws, I can't help thinking of Lou Zhong Ping, the king of straws.

Lou was born in a poor family in Yiwu and dropped out of junior high school.

In order to eat enough, he became a peddler who traveled all over the country.

1993, he began to contact straws for half his life.

Lou Zhong Ping's double-child straw has two-thirds of the world's patented technology and the world's top straw technology.

A quarter of the straws in the world come from two children.

How did Lou Zhong Ping accomplish great things with a small straw?

Lou, born in 1965, Yiwu, Zhejiang. There are six children at home. He is the fourth.

When Lou Zhong Ping was old enough to go to school, he wore open-backed pants to school. After being laughed at by his classmates, he ran home crying and never wanted to go to school again.

Mother cut out an apron and added an opening to avoid embarrassment.

When I was a child, Lou Zhong Ping had only one idea, and that was to eat enough.

When he was in the second grade, his father and brothers, who were vendors, went home. Lou Zhong Ping asked his brother if the vendor was good, and his brother said, I can eat enough anyway.

Being able to eat enough became the fatal temptation of Lou Zhong Ping.

He said to his father, "I want to be a peddler, too."

The hawker's burden is that a person carries the burden and walks around the streets selling "chicken feathers, duck feathers and tortoise shells for change".

Others will exchange chicken feathers and duck feathers for some sweets or daily necessities, which is also called "chicken feathers for sugar".

My father still insisted that Lou Zhong Ping go to school, but he also agreed to let him have a try during the winter vacation.

When his father changed, Lou Zhong Ping always gave more to others.

For example, if a child changes candy and agrees to change two pieces, the father will always give the first half of the broken candy.

When the old man came out to change it, he agreed that it was five buttons, and his father always gave six.

Lou Zhong Ping was confused. His father told him:

Father also said:

This is my father's business experience of "going out of six and entering four" for Lou Zhongping.

I can't help thinking of a sentence by Li Ka-shing: An enterprise can earn 9% or 10%, and I only want 8%.

Give up part of the profits and exceed others' expectations. The other party will be more willing to do business with you next time.

With more partners, business will naturally not be bad.

After graduating from junior high school, Lou officially became a hawker.

Being a peddler is not that simple.

Besides getting up at 4: 30 in the morning, I have to pick 100 to 150 Jin of chicken feathers every day. When business is good, choose 300 to 400 chicken feathers.

This is a big challenge for Lou Zhong Ping, who is only 1.5 meters tall.

In the face of such a life, Lou Zhong Ping said:

Once, Lou and his father went to the vegetable market to buy food, and found a man on the ground holding a plastic sheet with the things in the vendor's burden on it.

Lou Zhong Ping thinks: Can business still do this?

The next day, he found a place and did the same thing

The goods sold in one day are actually the amount that my dad picks the peddler to bear for three days.

Zhong Ping, a hawker building, first felt the benefits of business model innovation.

Lou Zhong Ping worked as a hawker for 15 years, and also did more than 20 single businesses back and forth, but left no savings.

1988, Lou Zhong Ping got married, and the next year, her daughter was born.

The new identity gave Lou Zhong Ping a new idea.

In 199 1, the 26-year-old Lou decided to return to his hometown of Yiwu.

He first sold plastic products in Wangjianglou market. Later, I moved to Huangyuan Market.

A customer wants to buy a plastic bowl. The price of this bowl is 10 cent, and Lou Zhong Ping sells it at 10 cent.

The deal was done, and Lou Zhong Ping only made 50 cents.

The merchant next door asked him: "Lou Zhong Ping, earn fifty cents, do you also deliver goods?"

"Send it, you can also eat a box lunch of fifty cents." Lu Zhong Ping rode a tricycle, ran 6 kilometers and earned a box lunch.

At 1993, Lou Zhong Ping met an opportunity.

A man wanted to sell a second-hand straw maker, so he found Lou Zhong Ping and asked him for help.

At that time, most of the goods in Yiwu market were imported from other places, and Yiwu market was also a consignment market.

The policy has also begun to encourage business to change to work, and trade and industry are linked.

Lou Zhong Ping followed the policy, took over the machine and started a new business model of "front shop and back factory".

At this step, business is better than Lou Zhong Ping's expectation.

On the way to starting a business, when you work hard enough, opportunities will naturally meet unexpectedly.

Lou Zhong Ping's business grew bigger and bigger, and more and more orders were placed, so he gave up the shop and specialized in production.

At this time, Lou Zhong Ping found the problem again.

Dozens of manufacturers, large and small, voluntarily produce straws, but the trademarks, packaging and even addresses used are the same.

Everyone is using the trademarks of two dolls, and I don't know why.

Lou Zhong Ping had a brainwave and went to check the trademark registration.

He asked if they were registered, and the office staff said yes.

Undaunted Lou Zhong Ping spent 300 yuan asking someone to examine him.

It doesn't matter if you check. No one registered. This will make Lou Zhong Ping happy.

The next day, Lou took 2000 yuan and went to register first. Shuangtong became the seventh trademark of Yiwu.

Two years later, the trademark came down. Lou Zhong Ping began to advertise in the newspaper. The trademark belongs to him, so others can't use it.

There was no trademark awareness at that time, and it was still in use in the market.

Lou Zhong Ping can only lobby at home: Anyway, the trademark is mine now, and you use it to promote me. You have to change it sooner or later.

When others think about it, it is better to change it earlier.

The trademark thing is solved, and then there is product competition.

Lou Zhongping highlighted the tight encirclement and made two moves to win more profit space for himself.

First, products enter the supermarket.

If you want to sell in a supermarket, you need bar codes and other requirements.

To put it simply, Lou Zhong Ping made enterprise standards, and later made industry standards.

Lou Zhong Ping's move is only a little good for him, and it also helps the industry to develop norms.

The second is the business strategy of "grasping small and making big".

Before 2000, the homogenization of straw market was serious. In order to get orders, we can only compress profits and form vicious competition.

Everyone is rushing to accept big orders from Europe and America, because one order is enough for three or four months.

Such an order, although worry-free, has no initiative, and the other party has the final say, and the profit is minimized.

Lou Zhong Ping "calculated" again. Large orders are equivalent to 10 small orders. Then why don't I find a better 10 small order?

Not completely dependent on foreign trade, the twins escaped the global financial storm in 2008 perfectly.

The full moon is deficient and the water is full.

In the first seven or eight years, Lou Zhong Ping developed so smoothly that everything stepped on the pulse of the times.

In 2000, Lou bid farewell to the small workshop and moved into a 2000-square-meter factory.

Looking at the empty workshop, Lou's enthusiasm was also ignited, thinking about doing something big.

He introduced machinery and equipment and began to manufacture paper cups, plastic wrap, knives, forks and spoons. His brilliant achievements seem to be just around the corner.

In 2002, Lou Zhong Ping's father was diagnosed with advanced liver cancer. Before, my father had been in charge of financial work, which gave Lou Zhong Ping a stable rear area.

At this time, the family began to blame him, and the new product management did not meet expectations. Lou Zhong Ping was in a bad mood, and dropped some light mobile phones.

It was only 70 days before and after my father was diagnosed and left.

My father left before the Spring Festival. After the Spring Festival, Lou was hospitalized for acute myocarditis.

Living for nine months at a time gave Lou Zhong Ping time to think and settle down.

The increase in raw products has made everyone busy, but the effect is not obvious.

Looking at Japanese companies, many of them are dedicated and craftsman spirit.

While in hospital, Lou Zhong Ping decided to streamline the company, sell equipment and focus on straws.

After leaving the hospital, he saw that both the enterprise and the employees were rejuvenated.

He understood: enterprises don't necessarily want me, and authorization can amplify the value of employees.

In 2005, real estate opportunities were everywhere. Others persuaded Lou Zhong Ping to enter the real estate industry, but he refused.

He said:

In 2008, the Internet developed rapidly. Lou Zhong Ping wanted to create more opportunities for the employees who followed him for many years, so he invested in Tao Jin.

Two and a half years ago, the loss was 6.5438+0.5 million, and it was finally sold to the horse. Clouds.

This incident also made Lou Zhong Ping understand, "It's not what you want to do, not what you want to do."

Lou Zhong Ping focused on straws for nearly 30 years, relying on concentration.

After a detour, Lu Zhongping became more and more convinced of the power of concentration.

Now, Lou Zhong Ping has taken the word "focus" out of the spirit of enterprise and changed it to "strive to grow and cooperate with others".

This is actually a big leap from craftsman to thinker.

Now, Lou Zhong Ping doesn't like being called "the king of straws".

After the identity change, Lou Zhong Ping said with a smile: "I have been in the workshop for more than ten years, and now I don't know how straws are produced."

Lou Zhong Ping's work center started reading, thinking and leading the team.

In his computer, there is such a sentence:

In management, there is less painting cakes and less lyricism, and I understand that employees are "people" with flesh and blood, not pure labor.

In recent years, Shuangtong, like many production companies, has fallen into the dilemma of declining performance.

Behind the extreme is the limit, and the dividend period of manufacturing industry has ended.

But Lu Zhong Ping is not worried, because Shuangtong has stood at the top of the industry technology.

Lou Zhong Ping no longer invests in equipment factories, because young people are more worthy of investment.

After the reform, the two-child management personnel are mainly post-90 s, and those over 45 years old retreat to the second line or do technical guidance.

Enterprises are practicing the idea of building Zhong Ping.

Although Lou Zhong Ping did not appear on the rich list, many enterprises with an annual output value of 200 million grabbed it.

But the profit from selling straws is only 80 cents to 200 million. Isn't it worth learning and admiring to be the first in the world?

Lou Zhong Ping made a lot of money from this small business.

Now it seems that the six-in-one and four-in-one spirit of Lou Zhong Ping is still worth learning.

What do you think of Lou Zhong Ping's story?

References:

Building reveals how Yiwu people fly to the sky.

Jiangsu Satellite TV "Beautiful Times"

Ningxia satellite TV doctor Tang

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