What do business operators do?

Commercial operation is Internet operation, including user operation, content operation, community operation, market operation, commercial operation and product operation.

1. User operation: work around users and people. User operation needs to be close to users, unite users, guide users to use your product functions, and establish a community with them. These are all work operated by users, especially community work, which can bring word-of-mouth communication and user cohesion, and is the focus of user operation.

2. Content operation: create, organize and publish content. Content operation not only needs the ability to create content by itself, such as writing a community post and original article, Zhihu replied, but also needs to mobilize users' ability to generate content and screen high-quality content. Great content operation, you can know whether this content can be popular by looking at the articles written by users, which is the sensitivity to content. The more powerful content operation is by no means to do the content by yourself, but to use the mechanism to crowdsource the content.

3. Community Operation: Zhihu is a very typical community, and like-minded people will turn the community into a home in the network. Community operators need to do theme activities, vote, discuss and formulate some community rules in the community. In short, the purpose is to make the community active. You can understand that the community is the city. As a city manager, you want your city to become stronger and stronger.

4. Market operation: The purpose of work is to obtain traffic. Some people may ask, what is the difference between market direction and marketing in operation? To put it simply, in operation, the market will be more inclined to bring traffic through communication with users. In marketing, it will be relatively more inclined to obtain this traffic through a content. The difference is that market work is like a bomber, and it doesn't necessarily contact users directly. Action is death squads, deep behind enemy lines, direct contact with people.

5. Business operation: the work content is foreign cooperation. Contacting the media, exchanging quantity with similar products and cooperating activities are all commercial operations. In short, getting a cooperation and getting a B-end organization means getting a user behind the organization.

6. Product operation: In order to make a good product, we need to do a user survey, do this user feedback, and observe the user's behavior process. These are the work of product operation. The purpose is to provide a basis for adjusting products through communication with users and feedback of user behavior.